...ITERNATIONAL BUSINESS AND STRATEGY ANALYSIS, TESCO By Basheer Mohamad Hassan Alkhatib Student Number:@00406850 This Assignement is submitted for Professor Dr. Alistair Benson Salford University August, 3rd, 2014 Contents 1. Introduction 2 2. Analysis of the International Market 2 2.1 PEST Analysis: Tesco in Brazil 2 2.2 Market Specific Issues 4 3. Industry Analysis: Brazil 4 3.1 Competitive Rivalry in the industry 5 3.2 Bargaining Power of Suppliers 5 3.3 Bargaining Power of Customers 5 3.4 Threat of New Entrants 5 3.5 Threat of Substitutes 6 4 Company Analysis: Tesco 6 4.1 Resource Based View: Tesco 6 4.2 SWOT Analysis: Tesco 8 5. CAGE Analysis 9 6. Conclusion 11 7. References 12 1.Introduction Tesco Plc is the second largest retailer in the world and currently operates in over 6000 stores worldwide (Tesco Annual Report, 2014: n.p). This report analyses Tesco as an organisation and proposes a potential market for international expansion. The aim of this report is to analyse the international market’s environment and then indicate a potential strategy for Tesco to enter the market. The report initially works towards the analysis of the new market’s macro environment to understand key aspects linked with the proposed business market. This is followed by an internal analysis of Tesco and an overall external analysis of the retail industry in the new market. A strategic approach to enter the new international market is then presented...
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...public the organisations need to think ahead of that, to see what type of customers would buy the product. So for example if a company’s product was Mouthwash then they’d go for the lower price to sell it at first only to see whether the product sells or not and then if the product shows profits are being made then the company can decide to bump up the price of the Mouthwash. Furthermore, this can also be a difficult procedure. This is because businesses need to guarantee that they know how customers recognize their products and how small variations in how the product is being advertised can have an impact on the awareness of the product. Some companies also consider relocating so that they can change the views of customers, for example Tesco could change their slogan and start a new advert campaign to attract new shares towards the organisation. Finally, a market strategy can be quite useful as it is a part of the research and development of existing products within the business. Targeting After the market segmentation has been fulfilled, the marketer will choose a...
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...Module Code:SP Table of Contents Executive summary 3 1. RECENT PAST: Strategies deployed and resulting outcomes- recent Strategic development history. 4 Introduction:- 4 Strategic Development History:- 4 Growth Strategy:- 7 Organic Growth:- 7 External growth (Acquisitions):- 7 Product series Strategy:- 8 Tesco Finest Range:- 8 Tesco Average Range: 8 Tesco Value Range: 8 Store Formats strategy:- 8 2. CURRENT: Current Strategic Situation:- 9 PEST Analysis:- 9 PORTER’s Five Forces:- 11 SWOT ANALYSIS:- 13 3. FUTURE: Strategic Direction for the future:- 16 Strategic 1: Tesco should expand in South East Asian developing country:- 16 Strategic 2: Tesco should alliance with Star Bucks or Caffe Nero:- 17 Strategic 3: Tesco should introduce books section in back to school section:- 17 Strategic 4: Tesco should launch micro Tesco chain in UK:- 17 Conclusion:- 18 References:- 19 Executive summary The main purpose of this work is that to analyse the strategic growth of Tesco plc. After the brief study of Tesco’s history it has been analysed that Tesco works on many different strategies. Regarding to the growth strategy Tesco...
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...existence of factors help in identifying opportunities or threats current or potential exposed in competitive markets or its external environment, such as: political factors, economic, social and technical, where it plays each of these factors an important role in the analysis of the environment, whether in the local or global market and can be affected directly or indirectly. Also, the analysis of the environment helps to develop a strategy of any organization and that by different ways as keeping the best decisions industry, increase in production capacity, Improved Customer Satisfaction, Competitive Advantage and better solutions. We are discuss about Tesco company in USA market which is considered the biggest global market competitive in the world. Where the impact of the external environment of this country for Tesco Company, which engaged in retail sales, where...
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...The Organisational Structure ...... Table of Contents Page 3 Services and Type of Business Page 4 Organisational Structure Page 6 Human Resource Department Page 7 Communications Page 9 Management Page 12 Operating Environment Page 14 Conclusion Page 15 Bibliography Services and Type of Business Tesco is a grocery market and operates in over a dozen countries. Tesco operates supermarkets under the brand “Tesco” as well as bigger shops called “Tesco Extra”. It also has smaller shops known as “Tesco Express”. Tesco products include groceries, music, video games, electrical goods, clothing, children’s toys and even has its own mobile phone company. It has over 13,500 employees in the Republic of Ireland. It is now the grocery market leader in the Republic of Ireland. Tesco is a private company limited by shares. This means that the company has shareholders. There are many advantages and disadvantages to a private limited company. Advantages: * Limited Liability If company has financial issues, the shareholders are not personally liable for anything, i.e. they do not have to sell any personal assets. * Finance is easier to generate. * A private limited company has strong and structured procedure to resolve any disputes between the shareholders of the company. Disadvantages: * A lot more costs (administration costs) * Public disclosure of company information * Directors of...
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...Content: Background of Tesco---------------------------------------- Marketing objective----------------------------------------- Marketing strategy------------------------------------------ Marketing mix Product---------------------------------------------- Price-------------------------------------------------- Place-------------------------------------------------- Promotion------------------------------------------- Market segmentation--------------------------------------- SWOT analysis------------------------------------------------- PEST analysis--------------------------------------------------- Conclusion------------------------------------------------------ Background of Tesco: Nowadays, Tesco is the third retailers after Wal-Mark and Carrefour around the world. In 1919, Jack Cohen founded the first Tesco that is a market stall in London’s East End. Nevertheless, Tesco has become a big company and operate in 14 countries in the world. Employ over 500000 staff and serve tens of millions of customers every week. We have been committed to providing the best shopping experience. Today we continue to focus on doing the right thing for our customers, colleagues and the communities we serve. Nowadays, Tesco has about 4800 stores around the world and 3054 stores in UK that meant you can see Tesco in each UK city or town. By the way Tesco slogan which is “Every little helps”. Marketing objective: Marketing objective is...
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...Williams College Marketing principles Submitted by : TASK1 This essay will have a brief definition and explanation of the marketing process and the evaluationn of costs and benefits of the marketing orientation. Marketing is a procedure of planning and conducting ideas and strategies in order to satisfy consumers and organizations. The marketing process contains: * Situation analysis * 5c analysis. Company, customers, competitors, collaborators, climate. * PEST analysis. For macro-environmental political, economic, societal, and technological factors * SWOT analysis. Strengths, weaknesses, opportunities, and threats-for the internal and external situation. * Marketing strategy * Once the best opportunity to satisfy unfulfilled customer needs is identified, strategic plan for opportunity can be developed. * Marketing mix decisions * Product development- specifying, and production the first nuits of the Product * Priming décisions * Distribution contacts * Promotional campaign development * Implementation and control At this point in the process, the marketing plan has been developed and the product has been launched. Given that few environments are static, the result of the marketing effort should be monitored closely. * The advanatges and disavantages of marketing orientation are A company with a marketing orientation has a strategic focus centered on awareness...
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...one roof. Soon after the success of hyper market Carrefour started targeting the customers with discounted stores. Carrefour is now world Europe largest and world second largest. Carrefour Major Merger and Acquisitions • 1998 acquisition of Comptoirs Modernes • 2000 merger with Promodes • 2000 partnership with Maus group to enter to Switzerland • 2001 acquisition of Notre largest retailer in Belgium • 2003 acquisition of Italian retailer Hyparlo which increased its stake in Colombia from 55 to 100 • 2003 joint venture with Norwegian company Norges Gruppen • 2003 acquisition of Ahold in Poland • 2004 sold 1.2 billion $ assets for growth • 2005 acquisition in Taiwan, Turkey, Cyprus and France • 2005 sold $264.1 million assets to Tesco in Czech Republic and Slovakia • 2006 acquisition of 5th largest retailer in Spain • 2006 selling of South Korea operations to E-Land • 2007 acquisition in Romania • 2010 100% acquisition of Turkish company • 2010 alliance with India’s future Group • 2010 acquisition of 51% of Hebei Baolongcang Chinese operator Source: Data Monitor 26 July 2010 The company started its business in France and adopted the organic growth strategy as the market was not saturated at that time and company was also not so much financially strong. The company used its assets and sales to develop its position in market...
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...policies that reduce the general cost of doing business in Ghana and to promote investor confidence in the country. With a stable multi-party government that is committed to market liberalization, Ghana has been ranked as one of the most attractive locations for doing business in Africa, other factors are 100% foreign ownership is permitted, competitive labor force, Quota free access to USA and other European Union Markets, A sound macroeconomic Environment, On-going privatization in key economic sectors, On-going infrastructure development, high degree of personal safety and warm and friendly people, Fast developing financial infrastructure and immediate access to all markets of Economic community of West Africa(ECOWAS). (2012 KPMG Report). Tesco is a British multinational grocery shop and general merchandise retailer headquartered in Chestnut Hertfordshire England, United Kingdom. It has stores in 12 countries across...
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...this report provides the readers with detailed analysis of factors that are propelling the industry, plus the opportunities and challenges in the market. The report includes PEST Analysis of the industry. This report also helps the investors to identify the different consumer classes served by different supermarkets in UK. Key Findings - Online retail will emerge as an important mode of selling. - Each Supermarket in UK has its own consumer class. - Top four Supermarkets hold major market share (almost 75%) in UK. - Increasing buying power of retailer remains the major driver for the industry. Key Issues and Facts Analysed The research report also addresses the issues and facts that are critical to the success of UK retail industry in particular. - Overview of current market trends. - Profile discussion (their respective consumer class, and store formats, etc) of key players in this sector. - Analysis of various challenges and opportunities existing in the industry. - What is the market size and scope of retail in UK? - What and where are the growth prospects and issues related to the industry? - What are the factors driving growth in this sector? - Who are the key players of UK Retail Industry? Key Players Analysed This section covers the key players currently operating in the UK retail industry including Tesco Plc, Asda/Wal -Mart, Sainsbury, Morrisons, Waitrose, and Fresh & Wild (Whole Foods Market). Research Methodology Used Information Sources Information has been sourced from...
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...Seminar tutor | Dinesh Nanayakkara | Time | Monday | 1pm to 2pm | Content 1. Introduction 3 2. Situational Analysis 4 2.1 PEST Analysis 2.2 SWOT Analysis 2.3 Current IMC Analysis 2.4 Competitors Analysis 3. Marketing Strategies 9 3.1 Marketing strategies 3.2 Target Market 3.3 Campaign Objectives 4. Campaign 11 5.1 Theme, Message and Brand Values 5.2 Promotional Tools 5.3 Campaign Budget 5.4 Schedule 5.5 Evaluation 5. Appendices 17 6. References 23 1. Introduction Lidl was founded in Germany as a grocery wholesaler in 1930. Its first shop in the UK opened in1994 and has grown to over 500 shops. This report outlines Lidl’s Integrated Marketing Communications (IMC) plan to raise brand awareness, customer satisfaction and to increase the company’s market share. It is also the start for a new era by introducing an online shopping service which is absolutely crucial to stay competitive in the UK’s grocery industry. Furthermore, by extending Lidl’s Deluxe range the company is responding to the shift in buyer behaviour where more and more middle income shoppers are going to Discounter because of the current economical situation. This report is divided to three parts. The first part shows the PEST, SWOT, Competitors analysis and an overview of Lidl’s current IMC strategy which reflect the company’s current situation. In the second part, this paper outlines...
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...Learner name | ------------------------------------------------- Assessor name | MAJID HAMAD | Mr Francis | Date issued | Completion date | Submitted on | | | | Qualification | Unit number and title | BTEC LEVEL 5 EDSML | MARKETING PLANNING | | | Assignment title | | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria reference | To achieve the criteria the evidence must show that the student is able to: | | Task no. | | Evidence | 1 | review the changing perspectives in marketing planning. | | 1.1 | | | 1 | Evaluate an organizations Capability for Planning its Future Marketing Activity: | | 1.2 | | | 1 | Examine technique for Organizational Auditing & For Analyzing External Factors That Affect Marketing Planning | | 1.3 | | | 1 | carry out Organizational Audit & External Factors Analysis of external factors that affect marketing planning in a given situation | | 1.4 | | | 2 | Assess the main barriers to market planning. | | 2.1 | | | 2 | Examine how organizations may overcome barriers to marketing plan. | | 2.2 | | | 3 | Write a marketing plan for a product or service | | 3.1 | | | 3 | Explain why marketing plan is essential in the strategic planning process for an organisation | | 3.2 | | | 3 | examine techniques for new product development | | 3.3 | | | 3 | Justify recommendation...
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...Domino’s Pizza Executive summary: Domino’s Pizza is a most important pizza shop in UK and in the world serving one of the best quality pizzas while establishing and maintaining the health standards by using freshly made dough and other products. The plan was to make Domino’s Pizza a well-known brand and to be the first choice for pizza lovers. Domino’s Pizza aim is to produce different multiplicity of pizza and allow customers to customise their own choice of pizzas by offering them variety of toppings. While making their own selection of pizzas with a reasonable price and making important offers attracting in new customers. Domino’s quickly became the premium pizza takeaway, serving locals and focusing on all categories of people (student, family, alone person ...). An exciting menu of 14 different pizzas with an option of having four diverse range of dough. The main aim of Domino’s pizza is to make best quality pizzas and offer best value for the customer, so their values are summed up: “Sell more pizza, have more fun!” Mission: The mission of Domino’s Pizza is to be the best pizza delivery company in the world. Domino’s offers the finest customer services. So, Domino’s pizza has a passion to serve delicious pizzas. Vision: Domino’s Pizza wants to be the pizza first choice in the world that is says to detain half of pizza’s market. They aim to open 50 new stores each year. So today, they are working towards their goal of opening 1,000 stores by 2017. Objectives:...
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...INTRODUCTION 2 2.1 Picard overview 4 2.2 Picard´s corporate strategy 5 2.3 SWOT analysis 6 3. PEST ANALYSIS 6 4. PORTER´S FIVE FORCES Analysis of entering the UK Market 7 5. CONCLUSION 11 6. BIBLIOGRAPHY 12 7. APPENDICES 13 1. EXECUTIVE SUMMARY The aim of this report is to analyse Picard´s market performance as well as challenges in its operating market using the PEST analysis tool, in order to identify if the company has prospects of entering and succeeding in the UK based on Porter´s five forces model. Picard is a French frozen food retailer focusing exclusively on its own brand product lines. The company has grown to be France´s leading frozen food specialist capturing 20% market share with a network of over 800 stores, and it is also the largest specialised network of frozen food in Italy. Picard also offers a leading home delivery service from internet and telephone orders, including in other countries such as Spain, Luxemburg and Belgium. The retailer´s overall strategy is characterised as a premium proposition with a vision of convenience, quality and innovation, firmly positioning itself on the high end of the market. Picard currently aims to continue opening approximately 50 new stores per year given its successful and consistent performance, allowing the company to potentially expand further overseas. Using the PEST analysis tool it was identified that Picard´s major challenges in its operating market are the increased competition...
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...|HND BUSINESS | |Marketing Principles | |Assignment 1 – | | | | | |Word Count 2189 (Total 2525) | |Harry Singh | |02/11/2015 | Contents What Is The Marketing Process 2 Benefits and Draw Backs of of having a Marketing Orientation 2 Benefits and Draw Backs of of having a Marketing Orientation (Cont) 3 What is Macroeconomics 4 Pestle Analysis 4 Pestle Analysis (Cont) 5 What is Microeconomics 6 Porter's Five Forces Theory 6 Porter's Five Forces Theory (Cont) 7 References 8 References (Cont) 9 What Is The Marketing Process There are a number of different definitions from organisations or individuals to describe it, The UK Chartered Institute of...
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