...environments in which it operates. PEST and SWOT analysis are the tools used to find out the current status and position of an organization or individual in relation to their external environment and current role. They can then be used as a basis for future planning and strategic management. PEST analysis is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project, product or service. PEST is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan. A PEST analysis is often conducted prior to SWOT analysis. The data gathered in PEST analysis is used as the “external issues” in a SWOT analysis. A SWOT Analysis is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may...
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...environments in which it operates. PEST and SWOT analysis are the tools used to find out the current status and position of an organization or individual in relation to their external environment and current role. They can then be used as a basis for future planning and strategic management. PEST analysis is a concept in marketing principles. Moreover, this concept is used as a tool by companies to track the environment they’re operating in or are planning to launch a new project, product or service. PEST is a mnemonic which in its expanded form denotes P for Political, E for Economic, S for Social, T for Technological, L for Legal and E for Environmental. It gives a bird’s eye view of the whole environment from many different angles that one wants to check and keep a track of while contemplating on a certain idea/plan. A PEST analysis is often conducted prior to SWOT analysis. The data gathered in PEST analysis is used as the “external issues” in a SWOT analysis. A SWOT Analysis is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may...
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...A. 1. SWOT Analysis Strengths IBM’s continued domination of the global market produced record increases in revenues every year, with most of the revenues coming from its highly successful System/360 and System/370 mainframe series. These powerful mainframes, which fully automated a company’s manual information processing systems, became the industry standard that competitors tried to match. Apart from this, IBM’s high-priced lease strategy, backed by excellent customer service, also contributed to the rapid rise of the company’s fortunes. This leasing system tied the company to its customers, thus guaranteeing a steady cash flow. Over the years, IBM’s traditional focus on service, combined with a successful sales force, always gave it a competitive advantage. Another of IBM’s strengths is its successful alliances and joint ventures with computer, software, and marketing companies such as Intel and Microsoft. These ventures helped IBM achieve product innovation and differentiation and enter new markets. IBM’s contention system can also be considered as strength. In this system, project teams design competing product prototypes and a series of committees at all managerial levels debate the costs and benefits of each project over a time period. This resulted to the approval of generally successful projects. Furthermore, the product group structure which was implemented during the restructuring of the ‘90s proved to be very successful. In this structure, the divisions were...
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...Carlsberg Ukraine Carlsberg Ukraine is very successful and interesting organization, especially from the prospective point of view. I would like to analyze the activity of Carlsberg Ukraine using different techniques: 1) SWOT analyses – allows to find the dependence of the main problems of the organization with its strengths/weeknesses, find ways of effective usage of strengths to solve business problems, ways of reducing the impacts of weeknesses and external threads. | Opportunities * New Clever culture of alcohol consumption, attracting of new customers * * Market share increasing& Expansion of the market (sharing the first place with Sun InBev Ukraine. * Openning/exploring of new points-of-sale. * Increasing individualization of production (define different segments and satisfy their specific needs) * Successful player on Digital market * New products and competitive advantages | Threats * Not stable external conditions (economics, politics, legislation, social processes) can negatively influence KPIs of the company. * Emerging of new competitors/international branches enter the market. * Inflation * Loosing of consumers/changing in their preferences (Crimea and East regions of Ukraine). | Strengths * High level of popularity (one of the market leaders in beer, soft drinks and kvass); * Company with long history and strong Brands. * Wide range of products; * High level of quality(“zero-LOX”, ISO 9001, ISO...
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...By Mashell Chapeyama PEST analysis Pest analysis is a way in which the organization evaluates how it would fare in the environment. With PEST the organization is evaluating critical factors that affect the organization. These factors are: political, economic, socio-cultural and political. This essay is going to discuss these four factors as they affect a company named Chipinge Banana Company, which is found in Zimbabwe. It is a company that specializes in growing and selling of Bananas. These bananas are sold in the country as well as other foreign markets, particularly Asia and Middle East. Political The political system is not stable. Usually there is uncertainty in relationship to land ownership. There is a threat that some farms may be taken by government for resettlement reason. Some countries do not want to do business with Zimbabwe because it has bad human rights record. Some workers may be displayed from work due to political violence. Currently, we are going towards elections which can turn to be violent. Zimbabwe has a very high taxation system in the world. One advantage is that Zimbabwe is part of free trade agreements such as comesa. Zimbabwe has many bilateral trade agreements with many countries. This means there are some favourable conditions in that we can sell some products to countries which trade well with Zimbabwe. Economic Zimbabwe has the advantage of using many currencies, including the pound, US dollars, the yen, the kwacha, and the rand...
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...Political/Legal * Singapore is an enterprise friendly country. Several organisations are set up by the Singapore government to help businesses runs in a very systematic way. * Ministry of Trade and Industry (MTI) provide the vision of make Singapore a leading global city of talent, enterprise and innovation. * SPRING Singapore (Standards, Productivity, and Innovation Boards) helps for growing innovative companies and fostering and encouraging a competitive SME sector. * Lemon Law will not only benefit consumers and retailers but also boost Singapore’s retail industry in the long run. * Singapore is a country where enforcement units are very efficient and with very low corruption rate. (arun 2011) Economic * Singapore is known as vibrant free market economy. Its economy depending heavily on export. Also, it enjoys a higher per capita income than most of the developed countries (Kashyap 2011). * High inflationary pressures on Singapore will affect the consumers buying power. This pressure is cause by the financial crisis since 2008 onwards (arun 2011). * The unemployment rate in Singapore was last reported at 2 percent in the second quarter of 2012 (Trading Economics 2012). * Historically, The Singapore interest rate averaged 1.69 Percent (Trading Economics 2012). Increment of interest rate will affect the consumer’s spending power. Social Cultural * Singapore is an eastern country, which still follows the traditional families values...
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...Introduction Elecdyne is a 20 year old Japanese electronics SME with 100 employees that is currently struggling in the Japanese electronics market. This company is considering internationalizing their business in order to better meet the needs of the company. The following report outlines where Elecdyne should internationalize to (section 1) as well as how they should internationalize (Section 2) and what products they should produce (Section 3) once they decide on the later options. Elecdyne will choose a country to internationalize to through the use of a combined SWOT and PEST analysis. The strengths and weaknesses portion of the SWOT analysis (see table 1.1) along with emails from the president, Matsumoto Toyo, spurred the genesis of the factors involved in choosing a country to internationalize to. The most important factor Elecdyne needs to consider is cost minimization, which determines if there is cost reductions associated with internationalizing to a specific country. The next factor is access to technology and determines the likelihood of accessing technological expertise within a country. Elecdyne also needs to consider not only having access to new markets, but also the size of the markets being targeted. Additionally, political and economic risk factors are important due to the fact that Elecdyne cannot afford to take high risks. Political risk is the "risk of a change in political institutions stemming from a change in government control, social fabric, or other...
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...competitive in the market. The organization should analyze the overall market and events taking place externally in the environment. By utilizing strategic planning helps an organization create policies and services in the market. Strategic planning also helps to achieve competitive advantage. Being new in the global marketplace, it is highly beneficial to perform a SWOT analysis on the organizations two biggest competitors. The two biggest global competitors are; IKEA and Ethan Allen both are setting the scale for being very competitive in the market. The SWOT analysis on both organizations will provide information to help the organization keep up in the competitive market. (Steinberg, 2015) Along with the SWOT analysis the organization should perform analysis just at the 5 C’s of marketing as well as a PEST analysis. The 5 C’s of Marketing is used to analyze five key areas that are involved in marketing decisions for a company, they aspects include; company, customers, competitors, collaborators, and climate. The 5 C’s is a great guideline to make the right decisions, and define a proper marketing plan and strategy. A PEST analysis is the...
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...BLACKBERRY HISTORY The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. The name BlackBerry was coined by the marketing company Lexicon Branding. The name was chosen due to the resemblance of the keyboard's buttons to that of the drupelets that compose the blackberry fruit. The original BlackBerry devices, the RIM 850 and 857, used the DataTAC network. In 2003, the more commonly known convergent smart phone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet faxing, Web browsing and other wireless information services. BlackBerry gained market share in the mobile industry by concentrating on email. BlackBerry began to offer email service on non-BlackBerry devices, such as the Palm Treo, through the proprietary BlackBerry Connect software. The original BlackBerry device had a monochrome display while newer models installed color displays. All newer models have been optimized for "thumbing", the use of only the thumbs to type on a keyboard. The Storm 1 and Storm 2 include a Sure Type keypad for typing. Originally, system navigation was achieved with the use of a scroll wheel mounted on the right side of device models prior to the 8700. The track wheel was replaced by the trackball with the introduction of the Pearl series which allowed 4-way scrolling. The trackball was replaced by the optical track pad with the introduction of the Curve 8500 series. Models made to...
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...[ENTER COMPANY NAME HERE] Company Analysis Introduction to Business Management (MGMT 1281) Presented to Regina Abbott Presented by [Enter the names and A#’s of all your group members in alphabetical order] June 3, 2014 COMPANY BACKGROUND Company Name * Type of Ownership * Location(s) of Operations * Mission Statement * Vision Statement * Industry (industries) * Main Competitors * COMPANY Business Structure * Organizational Structure * Management and Leadership * Board of Directors * [name & position] * [name & position] * [more names & positions (if applicable)] * Company Executives * [name & position] * [name & position] * [more names & positions (if applicable)] Stakeholder Analysis * Employees * X * X * Customers * X * X * Suppliers * X * X * Investors * X * X * Government * X * X * Society * X * X Corporate Social Responsibility * Guarantee highest quality product for customers * Encourage people to lead a healthy and fun filled lifestyle by keeping exercise * lululemon set up a charitable giving program with deep rooted ties in communities * lululemon has operated the Community Legacies program which is believed to contributes to local communities. Ethics * lululemon lets customers choose the charities...
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...particular company and its competitors. A company analysis includes a complete and comprehensive analysis of the selected company, an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of the company chosen, a business segment analysis of the segments that particular company operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors. In general, every company profile includes two to three competitors of that company. If the customer is looking for a specific competitor, we can very easily customize the report to meet such a requirement. A financial analysis of the selected organization is also presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. A SWOT Framework Analysis of that company as well as its competitors completes this in-depth product Company Analysis . Contents: A. Executive Summary B. Looking at the Industry B.1 Industry Definition B.2 Brief Profile of the Industry B.3 Impacts on the Industry B.4 Challenges Facing the Industry B.5 Future Perspective C. Industry PEST Framework Analysis C.1 Political Aspects C.2 Economic Aspects C.3 Social Aspects C.4 Technological Aspects D. Looking at the Company D.1 Company Profile D.2 History of the Company D...
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...complete and comprehensive analysis of the selected company, an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of the company chosen, a business segment analysis of the segments that particular company operates through, a look at the organization structure of the company, a geographical operating segments analysis, an analysis of the company’s major competitors. In general, every company profile includes two to three competitors of that company. If the customer is looking for a specific competitor, we can very easily customize the report to meet such a requirement. A financial analysis of the selected organization is also presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Any extra request for data on a company can further be incorporated in this profile at no extra charge to our customers. A SWOT Framework Analysis of that company as well as its competitors completes this in-depth product - Company Analysis . Contents: A. Executive Summary B. Looking at the Industry B.1 Industry Definition B.2 Brief Profile of the Industry B.3 Impacts on the Industry B.4 Challenges Facing the Industry B.5 Future Perspective C. Industry PEST Framework Analysis C.1 Political Aspects C.2 Economic Aspects C.3 Social Aspects C.4 Technological Aspects ...
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...organisation out financially. 3) renovate the Cafe - By renovating the cafe, fit-out will look inviting and refreshed. Replacing any old, broke and unstable furniture, and removing old carpet, will benefit the organisation by decreasing and accidents where staff and customers are concerned. 4) Water Tank Installation - by having a water tank installed, it will allow more savings on the water bill, which will benefit the organisation in many financial ways. The cafe can collect rainwater and substitute that for mains pressure water for cleaning and washing purposes. 5) Increase of Sales Promotions - by encouraging the staff to get involved with these promotions, this will bring many financial benefits to the organisation. PEST Analysis Political – Federal legislation concerning efficient water usage by law allowing cafes to expand their footpath dinning Economic...
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...Reflection Report on Management Policy and Strategy Our group has select Veeko, a declining brand, to demonstrate important of the strategic choice and the how to set the strategy base on internal resource and capability in the Capstone project. We apply the Michael Porter’s 5 force model to evaluate the industry competitively and PEST model for the external environment. Our finding was that most factors are unfavorable for the company to sustain growth. We also conducted the SWOT analysis to identify the internal strengths and weaknesses and the external opportunities and threats. The challenge to us was that Veeko was a company without any core competence. Professor Howard inspired us to build the strength by organizational restructuring. We proposed Veeko change from a family business structure to a multi-divisional structure. We also apply the McKinsey 7-S framework to ensure the restructure implementation successfully. The SWOT analysis played a key role in this project. We suggest implementing the strategy controls and improving the Corporate Governance to reactivate the hidden financing power. After the restructuring, Veeko might be able to raise fund for diversification in financial market. We have learnt a new strategy tool for strategy options in this course. Bowman’s strategy clock provides an easy comparative position for our competitors. We selected different position in different market according to our capability and resource at that...
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