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Pestel Analysis for Lidl

In: Business and Management

Submitted By spartakkus
Words 3632
Pages 15
Student Name : Victor Belinschi
Student Number: 10022233

Course Title: MBA in Business Management

Lecturer Name: Dr. PJ Paul

Module/Subject Title: International Management

Assignment Title: PESTEL Analysis

Nr. of Words: 3231 (Excluding References)
I have chosen to write a PESTEL analysis for LIDL (the food retailer from Europe) in the context of a potential expansion to Moldova, my home country. This particular industry was chosen because there are no major food retailers in our country besides the Metro Cash & Carry. Therefore, our market is relatively young and with potential to grow.

Political Factor
The Republic of Moldova is a relatively young country as it gained its independence in 1990 when the USSR had collapsed. From that year on, the Moldavian people have struggled to install democracy. Until 2000 Moldova has been governed by democratic forces and has already achieved some progress in installing a fair and efficient legal system. Unfortunately for many persons, the elections of 2000 have identified the Communist party as the winner. The Communists have governed the country until 2008 when they have lost the elections in favour of the three democratic parties: Liber Party, Liberal-Democratic Party and the Democratic Party. However, the disparity of votes between the opposition and the winning forces was relatively insignificant and in order to have a consolidated majority in the Parliament and to be able to efficiently adopt legislation, the three democratic parties have come together to create the so called – Alliance for European Integration. Obviously, from the name of the coalition it is evident that their main objective was to drive Moldova towards the integration in the EU. This objective derived from the wish of the Moldavian people who truly believe in the principles and values that are being promoted by the EU.
Despite…...

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