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1)The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.[2] The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pembertonin Columbus, Georgia. [3] The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler(December 30, 1851 – March 12, 1929), who incorporated The Coca-Cola Company in 1892. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. In those times Coca-Cola was only a syrup, but not a full drink. All people diluted it with water and drank as medicine, because it was made of cocaine. And once, one alcoholic because of his hangover diluted it with soda and liked it. From that day all people began to drink this beverage only with soda.

3)Coca Cola is aimed more at teenagers than any other age group.It is aimed at male and female teens because it is seen as a cool drink/ This because it is mainly promoted on the television which is mostly watched by teenagers rather than older people. It is sold all around so that everyone can buy it/

It is set at a reasonable price so that teens can afford it with their part-time jobs and/or pocket money. As Coca Cola sponsors a football league which obviously is sports it can also show that it is aimed at younger people because they are the people that generally like sports and have it as a hobby, helping to define a target market.

But also Coca-Cola positioning itself as family drink and so it means that all celebrations and holidays will be with...

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