Free Essay

Pesuasive Message

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Submitted By hockeymom
Words 386
Pages 2
September 14, 2015

Dear. Ms. Elson,
Over the past hundred years, Energizer has revolutionized the battery industry. The “Talking and Talking” cell phone battery leader in battery sales.
The new “Talking and Talking” cell phone battery will offer 1500 minutes of talk time or average standby time of 200 hours. In the best case scenario, standby time will be 225 hours. These times are based on the ideal conditions and assume that the consumer properly cares for the battery. The “Talking and Talking” cell phone battery is comprised of a lithium polymer battery.
The battery is lightweight at 4.23 ounces and ½ inch wide, still allowing phone to be carried in belt clip or pocket. Most standard phone covers will fit over the battery. The battery will be available in seven colors: silver, black, white, blue red, green and purple at the beginning. Color expansion may be available at a later date.
According to batteries4less.com, the price range for a replacement or new battery for Samsung cell phones ranges between $39.99 up to $79.95. When pricing this new “Talking and Talking” cell phone battery, Energizer must make sure to follow the profit orientated strategy while remaining competitive in the market place. ( (Samsung Galaxy S5 / Galaxy S V / SM-G900T (T-Mobile) Cell Phone Batteries)). I would like to discuss this product in further detail with you at your convenience.

Sincerely,

Product Development

I selected the channel of a letter to outline the basic details of the product to entice the supervisor to get excited about the product. I will follow up with a meeting to present a detailed marketing plan.

References
Samsung Galaxy S5 / Galaxy S V / SM-G900T (T-Mobile) Cell Phone Batteries. (n.d.). Retrieved September 14, 2015, from Batteries+Bulbs: https://www.batteriesplus.com/battery/cell-phone/samsung/galaxy-s5-_-galaxy-s-v-_-sm=g900t-(t=mobile)

Part II: Sales Pitch of the “Talking and Talking” Cell Phone Battery Energizer is known for the “Energizer” Bunny and the slogan “and it keeps going and going and going” so the new print and TV campaigns will capitalize on this branding. The slogan will be “He’s BAAACK…with something new! The “Talking and Talking” Battery. I selected these channels because this campaign will work best with visual ads.

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