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Petco Case Study

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Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu

Petco Develops Successful Stakeholder Relationships
BACKGROUND AND HISTORY Petco Animal Supplies Inc., one of the nation’s largest pet supply specialty retailers, boasts over 950 stores nationwide. Its pet-related products include food, supplies, grooming supplies, toys, novelty items, vitamins, small pets (excluding cats and dogs), and veterinary supplies. Petco aims to offer its customers a complete assortment of pet-related products and services at competitive prices along with superior customer service on location and through its company website. While Petco is one of the largest pet stores in the country today, it began as a much more specialized business. Walter Evan founded the company in 1965 under the name United Pharmacal Co (UPCO) as a mail-order veterinary-supply store. In 1976 UPCO opened its first bricks and mortar retail store in La Mesa, CA—selling quality pet and veterinary supplies at discounted prices directly to animal professionals and the public. In 1979 UPCO became Petco. Today, the company’s vision is to promote the well-being of companion animals and to support the human–animal bond. Today the company aims is to provide a broad array of premium products, companion animals, and services along with a fun and exciting shopping experience with the help of its 22,000 employees. Petco stores offer a broad merchandise selection, convenient locations, and knowledgeable customer service. Petco believes this combination makes its stores stand out and provides a competitive advantage. The principal store format is a 12,000 to 15,000 square foot building, located near local neighborhood shopping destinations such as supermarkets, bookstores, coffee shops, and dry cleaners. Each store contains approximately 10,000 pet-related items and offers grooming, obedience

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