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Peter Alexander: Australian Fashion Designer

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Peter Alexander is an Australian fashion designer and is known for a fun and fashionable offering of pyjamas, loungewear and giftware.The year he claims to be born was 1970. Throughout Peter’s school years, he struggled with dyslexia and there was nothing in his early years that suggested he would have a career in fashion. With the support from his high school teachers, he successfully finished his final school exams. The pyjama thing started on Peter's Mum's dining room table, with a simple idea and a simple spot! Peter travelled around the country with a luggage full of product samples, trying to sell to boutiques and department stores. He began providing sell out assortments to a major department store. pyjama's continued to sell and attracted …show more content…
This was the beginning of the Peter Alexander catalogue business. He Won Australian designer of the year and a trip to Paris. The catalogue became a significant part of the business, contributing to the growth in mail order. By popular claim, Peter released his initial menswear collection. Succeeding his catalogue business, Peter launched his first website and online store. Peter is passionate about animals and one day, he was walking past a window and fell in love with Penelope (AKA Penny). Peter’s first passion for pyjamas was because of a reminder to his childhood. So, he launched his first kids wear collections. Peter joined Australian retail giant ‘The Just Group’ to let the experts help crunch the numbers, once he joined the retail big league Peter’s PJs took off... the first stand-alone store was opened in Melbourne Central shortly followed by Chadstone. Sadly, Penny passed away, she used to sleep on Peter's bed every night and when she passed it was a very difficult time for him. Penny was always presented in his catalogues and after she passed away, he continued to use her imagery through his designs allowing her to live on through the brand. Then, he adopted two pups from the RSPCA called Betty and

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