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Petra

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Apple Inc. in 2012: Can it Sustand its Growth and Defend against New Competitive Threats?

Introduction
Apple Inc is a multinational corporation that sells the iPhone, iPad, iPod, and personal computers. Steve Jobs was its CEO until 2011 and under his control, Apple’s performances was really good and successfully be the world’s most valuable company as measured by market capitalization. The record growth in revenues and profits came primarily from volume increases in the sale of iPhones and iPads. iPhone sales accounted for $47.2 billion, while iPad got $20.4 billion from Apple’s 2011 revenues of $108.1 billion.
Apple’s competitive position in the personal computer industry, the company’s product line consists desktop lines of Mac Pro, the iMac, Mac Mini while for the notebook line it has MacBook Pro and MacBook Air. Apple started to create new demand of a product by launching the iPad. In 2012, Apple held 68 percent share of tablet computers market. At that time, no Android-based tablet computer was considered to be a worthy rival to the iPad.
Apple was also the leader of digital music player market with 78 percent market shares in 2011. The iPod Touch was the best-selling media player in 2012 with more than 300 million units sold. Another factor that contributed the popularity of the iPod was combination of Apple’s iPod and iTunes. iTunes got 65 percent share of the US digital music market in 2011.
The first iPhone launched in 2007, and it was named Invention of the Year in 2007 by Time magazine. Apple launched its upgraded version of iPhone almost every year and it always got warm respond from its loyal customer. The App Store provides so many applications for iPhone and iPad users and it helped the company to build strong competitive positions.

Problems and Discussion
Samsung was the top of the smartphone market in late 2011 by introducing Galaxy

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