COMP 3513 Assignment # 4 - SOLUTION
Petrie’s Electronics Case Questions Solutions
1. What do you think are the sources of the information Jim and his team collected? How do you think they collected all of that information? [3 points]
* It says in the case that Jim and the team collected information through interviews. These interviews would have been with key stakeholders in the company. * It also says they collected information from loyal customers identified by the marketing departmentl; ie. focus group * Finally, Jim and his team collected information about existing systems. * Research competing companies, vendors, trade journals
2. Examine Table 5-1. Are there any requirements or constraints that you can think of that were overlooked? List them.
Requirements: [2 points] * Another requirement might be that the overall program would be highly attractive and motivating to customers. * Another requirement might be that the client version of the system runs easily on a mobile phone. * Should allow Petrie Electronics to analyze data and easily present fundamental stats * Security of customer data; prevent customers cheating * Should facilitate promotion of program
Constraints: [2 points] * Constraints might include needs for storage of transactions (millions of customers would generate millions of transactions over a few months) * Need to avoid complexity in both the loyalty program and the software system. * Students might want to look at the requirements for the program separately from the requirements for the system. * Response time
3. If you were looking for alternative approaches for Petrie’s customer loyalty program, where would you look for information? [3 points]
They could have gotten that information from several sources, including vendor brochures, sales information, industry trade publications, and company websites, as well as from current customers of such systems.
Where would you start?
Students would probably start with a Google search, then info from vendors, trade journals, competitors …
How would you know when you were done?
They would know when they were done when they couldn’t come up with any new information about loyalty systems. 