...PetSmart, Inc. (NASDAQ: PETM) As the largest specialty pet retailer of services and solutions for the lifetime needs of pets, we employ approximately 52,000 associates and operate 1,289 stores and more than 196 in-store PetSmart PetsHotels® dog and cat boarding facilities in the United States, Canada and Puerto Rico. We provide a broad range of competitively priced pet products and in-store services including pet adoption, boarding, grooming and training. Our stores are stocked with more than 10,000 products and we’re also a leading online provider of pet supplies and pet care information (http://www.petsmart.com/). Through our in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit organizations that save the lives of homeless pets and reduce shelter intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes through the organization's adoption centers in all PetSmart stores and by sponsoring community adoption events. PetSmart Charities is the leader in granting money to help pets in need, with more than $28 million given in 2012 throughout North America. We operate 196 in-store PetSmart PetsHotels dog and cat boarding facilities. These overnight boarding facilities feature associates who are hand-picked for their love of pets and at least one caregiver...
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...I chose Petsmart as my topic for my paper. Mainly because I have pets and that is where I purchase all my necessities for the animals that I truly treat like my kids. I thought it would be interesting to see what the internal procedures for this company are. Petsmart has an audit committee which is selected by the Board of Directors, and is comprised of at least three board members who remain independent of the company and the management team. This is mainly because of the NASDAQ National Market rules that are in place and must be followed. By following these rules outlined, all committee members will meet the financial literacy requirements of the NASDAQ, and at least one member will meet the financial expertise required by the NASDAQ. The purpose of the Committee is to assist the Board in fulfilling its oversight responsibilities relating to the integrity of the Company’s financial statements and accounting and financial reporting processes; the audit of the Company’s financial statements; the compliance by the Company with its systems of internal accounting and financial controls and legal and regulatory requirements; the independence of the Company’s external auditors and the performance of the Company’s external and internal auditors. The committee is allowed access to all financial books, records, facilities, and personnel of the company in order to properly discharge the responsibilities of the committee to the company. The committee has the power to investigate anything...
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...Petsmart Company Analysis In 2014 there were twenty five top pet specialty chains in North America. Petsmart is number one with 1,289 stores nationally as of January 1st, 2014. All of these chains have strengths and weaknesses. They also have opportunities to improve in several areas. Many of the threats that they face are the other big competitors. This analysis will focus on Petsmart strengths and weaknesses while touching on the history of the company. Many opportunities will be addressed as well. Petsmart is a well-known brand that lacks motivated employees but has the opportunity to grow outside of the United States unless there is another economic decline. (Kalaygian) In 1987, Jim and Janice Dougherty opened a company called, The Pet Food Warehouse selling large bags of dog food at discount prices. This concept was new to the pet industry. In less than two years the warehouse was losing money and not attracting investors. The Dougherty’s were removed and Sam Parker was hired as a chairman because he could exert managerial control. He turned Pet Food Warehouse into Petsmart, Inc. Petsmart, Inc is the largest operator of pet food, pet supplies, and pet services in the United States. It is a $29 billion industry. All of their stores were larger than 18,000 square feet and had more than 12,000 items. In 1999, they launched their website PetsMart.com which became the leading provider of pet information and products that were available on-line. The firm...
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...Evaluation of Corporate Performance – PetSmart, Inc. PetSmart is the largest pet retail chain that caters to all type of pet needs for the lifetime of the pet. The company employs 52,000 and currently has 1,289 stores. It also has more than 196 in-house pet hotels that specializes in boarding cats and dogs. PetSmart carries more than 11,000 products that include food, bedding, leashes, toys, training products and many books on all type of pets. PetSmart is a solid company and would be a good investment for the conservative investor. This company has a great web presence and offers over 10,000 products from their website http://www.PetSmart.com . This website offers a very convenient way for consumers to order their products online and have them delivered to their home without having to go to the physical store. This is important because not only does PetSmart have to compete with the chain stores such as WalMart and Kmart and Target, they also have to compete with online stores as well. PetSmart also has to compete with the common grocery store chains as well. PetSmart falls in the category of Specialty Stores. When evaluating this company I also had to look at the market sector that it falls into. Market Grade stated that PetSmart was ranked fifth in the Specialty Store sector. In first place was Ulta Salon, Cosmetics & Fragrance, Inc. followed by Bed Bath and Beyond, Inc. and coming in third was Winmark Corporation and in fourth place was Lumber Liquidators...
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...| PetSmart Inc. | PetSmart; NASDAQ; PETMhttp://www.sec.gov/Archives/edgar/data/863157/000086315714000040/petm-20140202x10k.htm10K SEC Analysis | | Salvador Galvez | 3/18/2015 | | PetSmart Analysis PetSmart was incorporated in Delaware in 1986 and opened its first store in 1987, their headquarters are currently located in Arizona. The fiscal year for PetSmart end on the Sunday closest to January 31. As of 2013 they have a total of 1,333 stores in the U.S, Canada and Puerto Rico. PetSmart has become a leader in providing pet products and services to pet owners in North America. A key strategy is to become the preferred provider for the lifetime of pet needs. The market for PetSmart has only grown over the year and it will continue to grow. The amount that customers spend on pet needs as of 2013 was $55.5billion dollars. 68% of household have pets that is roughly 82 million households that have pet needs. PetSmart outside auditors are Deloitte & Touche LLP and they are located in Phoenix, Az. Inventories According to PetSmart 2014 10k in notes to consolidated financial statements (pg F8) inventory is recorded at their lowest cost of market and the cost is determined by a moving average. Inventory physical counts are preform on a regular basis and will be adjusted accordingly. PetSmart contains inventory reserves for obsolescence and to reduce inventory to the lower cost of market. Inventory is evaluated for excess, obsolescence, or any other reason...
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...Day 2 - Angles…Headlines and a following quote EXERCISE Your task in this exercise is to create an angel for a feature about Donald Beaver, Senior Vice President and Chief Information Officer at Petsmart Corporate office in the USA. 1. Here are a few very short pieces of information about him…read them and decide which pieces might make for the most interesting angle…yes, there is more than one interesting angle here! Donald Beaver joined PetSmart in May 2005 as senior vice president and chief information officer. Beaver previously held the position of senior vice president and chief information officer for H-E-B Grocery Company from 1999 to 2005. Prior to that, he served 14 years at Allied Signal Aerospace, Inc. Beaver started his career at Eastman Kodak. Since 1994, PetSmart Charities, Inc., an independent, nonprofit 501(c)(3) organization, has created and supported programs that save the lives of homeless pets, raise awareness of companion animal welfare issues and promote healthy relationships between people and pets. The largest funder of animal welfare efforts in North America, PetSmart Charities has provided more than $165 million in grants and programs benefiting animal welfare organizations and, through its in-store adoption program, helped save the lives of nearly 5 million pets. Dogs and their pet parents grow smarter each year with help from our accredited pet training instructors. In addition to ensuring pets are happy, well-behaved members of...
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...Internal Control Procedures For Petsmart Jayla West University of Phoenix August 31, 2014 I chose Petsmart as my topic for my paper. Mainly because I have pets and that is where I purchase all my necessities for the animals that I truly treat like my kids. I thought it would be interesting to see what the internal procedures for this company are. Petsmart has an audit committee which is selected by the Board of Directors, and is comprised of at least three board members who remain independent of the company and the management team. This is mainly because of the NASDAQ National Market rules that are in place and must be followed. By following these rules outlined, all committee members will meet the financial literacy requirements of the NASDAQ, and at least one member will meet the financial expertise required by the NASDAQ. The purpose of the Committee is to assist the Board in fulfilling its oversight responsibilities relating to the integrity of the Company’s financial statements and accounting and financial reporting processes; the audit of the Company’s financial statements; the compliance by the Company with its systems of internal accounting and financial controls and legal and regulatory requirements; the independence of the Company’s external auditors and the performance of the Company’s external and internal auditors. The committee is allowed access to all financial books, records, facilities, and personnel of the company in order to properly...
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...12/12/2014 Concordia University: 1282 Concordia Avenue, St. Paul MN, 55104 12/12/2014 Concordia University: 1282 Concordia Avenue, St. Paul MN, 55104 SAM ANDERSON, JULIA BECKRICH, ANDREA DWYER, KRYS MOHWINKLE Gpaws SAM ANDERSON, JULIA BECKRICH, ANDREA DWYER, KRYS MOHWINKLE Gpaws Table of Contents Executive Summary - Andrea 2 Mission, Vision, Values, Goals 2 Vision 3 Values 3 S.M.A.R.T goals 3 Company Description 3 Products/Services 4 Product/Services Description 4 Basic Collar 5 GPS Tracking System 5 Activity Tracker 5 Temperature gage 6 Tone Trainer 6 Marketing Plan –Sam 7 Implementation Plan 13 Financial Plan – Julia 15 Conclusion 16 References 17 Appendices 17 Executive Summary – Andrea Any animal lover wants the best for their pet. Having the secure feeling of knowing where their pet is at all times not only helps the owner but also puts the safety of the pet first. GPawS is an online business focusing on just that. GPawS provides a customizable collar for pet owners who want to keep their pet as safe as possible. The features that the customer has to mix and match with are: a temperature gage, an activity tracker, tone trainer, Location GPS and custom tag. The mission, vision and goals of GPawS all flow together. The mission is to form to the customer needs, not the other way around. The mission is as follows; “We exist to bring comfort and safety to all animal lovers, providing a product with...
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...E-Business (QRT2) Task 1 Proposal for Online Business Expansion Helen Elizabeth Luney Western Governors University A1 Viability of Product Doggie Grooming Parlor is a rapidly growing business in downtown Cassville Missouri, which develops the majority of its income from the Day care and obedience training. This facility, also offers grooming, shampooing, and nail clipping. The company has also developed a shampoo, conditioner and tooth paste, made from only organic product. Which is only available for sale to the grooming parlor customers. These products are not being promoted at all, so potential revenue is being lost. At this time the company does not have an online strategy; it has a single web page with a referring email and telephone number. While growth in the local market is strong, the company is mindful of the potential for expansion with their products. More importantly, it is clear based on the success of these products; that there is a tremendous opportunity for growth in their sale by expanding beyond their local area. With the size of the business and limited capital, it would be beneficial for this company to develop an online marketing expansion strategy. The online setting offers several benefits and is highly compatible with the Doggie Grooming Parlor Examples being. * The company will be able to reach potential new customes across the country, and the rest of the world. Using an online marketing strategy, all without the need of retail middle-men...
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...Running head: MKTG522 INVISIBLE LEASH 1 MKTG522 Invisible Leash Marketing Plan -- Final Draft Mike Mateja Keller Graduate School of Management MKTG522 INVISIBLE LEASH Table of Contents 2 1.0 Executive Summary .................................................................................................................. 3 2.0 Situation Analysis ..................................................................................................................... 5 2.1 Market Summary ................................................................................................................... 5 2.2 SWOT Analysis..................................................................................................................... 7 2.3 Competition ........................................................................................................................... 8 2.4 Product (Service) Offering .................................................................................................. 10 2.5 Keys to Success ................................................................................................................... 12 2.6 Critical Issues ...................................................................................................................... 12 3.0 Marketing Strategy.................................................................................................................. 13 3.1 Mission ....................................
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...small animals and birds. They do not sell dogs and cats due to over-population; however they do sponsor pet adoptions and can refer customers to variety of breeders. Even though they do not sell dogs and cats they still offer a variety of products and services that fulfill the needs of these types of animals. PETCO sells a variety of different products amounting to more than 10,000. These products include a variety of foods, toys, medicine, shelter and many other items that pet need on a daily basis. PETCO also provides a plethora of different services including grooming, obedience classes and veterinary clinics. PETCO went public in February of 2002, and is the second largest pet supply specialty store in the United States. PETsMART is the number one in the industry and other competitors include Kroger and Wal-Mart. In 2003, PETCO’s sales were $1,476.5 Million. Their current stock price is 37.73 + 0.07. (www.hoovers.com and www.petco.com) CHAPTER 1: THE STRATEGIC MANAGEMENT PROCESS Mission Statement PETCO’s mission statement is “to become the leading category-dominated national chain of community pet food and supply superstores by offering its customers a complete assortment of...
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...A. History of the Company: Who did you interview? (Full name and position.) How long have they been in business? According to the company website, Petsmart started out as PetFood Warehouse with 2 stores in Arizona in 1987. The Oshkosh location opened up for business in February of this year (2016). How has their business changed over the years? The original founders started off in the pet industry in 1986 as a pet food distributor under the name of Pacific Coast Distributing. Only a year later, they decided to take their pet superstore concept and apply it to physical retail stores. They opened up 2 stores in Arizona in 1987 under the name PetFood Warehouse. Committed to further developing their business, they decided to switch names to Petsmart in 1989. Due to rapid expansion after the name change, they hit 50 physical retail stores by 1992. By going public in 1993, the original founders idea took off and today they boast over 53,000 associates, in over 1433 locations through out the U.S., Canada and Puerto Rico. What is their mission statement? Taken directly from Petsmart.com, their mission statement is: We believe pets make us better people. That’s why we create more moments for people to be inspired by pets. Do they plan to expand, penetrate, diversify, or change their retail format in the near future? B. Retail Strategy 1. Who is their Target Market: Define their customer according to demographics (age, gender, income level, education...
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...Online Exercises 1 1. The American Marketing Association (AMA) is the marketing discipline's primary professional organization. In addition to sponsoring academic research, publishing marketing literature, and organizing meetings of local businesspeople with student members, it helps individual members find employment in member firms. Visit the AMA web site athttp://www.marketingpower.com. a. What type of information is available on the AMA web site to assist students in planning their careers and finding jobs? b. If you joined a student chapter of the AMA, what benefits would you receive? c. What marketing mix variable does the AMA's Internet marketing effort best exemplify? 2. The Blue Cross Blue Shield Association of Independent Plans collectively provides insurance coverage for one in four Americans. To communicate with subscribers, potential customers, and others interested in the health-care industry, research and insurance coverage, Blue Cross has now developed a page on the World Wide Web. Explore this site now at http://www.bluecares.com . a. What types of information are available through Blue Cross's web page? b. How does Blue Cross's web page facilitate relationship marketing?c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? c. What marketing mix variable do Blue Cross's Internet marketing efforts best exemplify? Online Exercises 2 1. Internet analysts have praised Sony's web site as one of the best organized and most...
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...http://smallbiztrends.com/2010/01/pet-industry-trends-for-2010.html Pet Industry Trends for 2010 2010 Trends | January 14, 2010 | By Laura Bennett | Surprise, surprise – the impact of the recession on consumer spending and attitudes will continue to dominate economics for pet-related small businesses in 2010. It has long been thought that pet-related spending is recession proof and 2009 certainly tested that theory. As a result, I think we can certainly say the pet category is at least recession resistant, with pet-related sales growing slightly in 2009. There aren’t too many categories that can say that in this difficult economic environment! The overall trend continues to be value for money, which doesn’t necessarily mean spending less, but less frivolously. Pet-related spending will continue to increase from 2009 levels though as pet owners breathe a sigh of relief that the world didn’t end in 2009. Trends include: 1. Pet parents continue to spend on supplies and OTC medicine thoughtfully Spending on pet supplies and over-the-counter medicines was projected to increase 5.1% in 2008 from $9.8 billion to $10.3 billion according to the American Pet Products Association (APPA) but it turned out to be more modest growth of 2% to $10.0 billion, a major slow down from the 6+% increases of the recent past. The APPA projects continued growth of 2% in 2010, although I would not be surprised if it bounced a little higher in the range of 4%. People will continue to spend above...
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...Purrfect Pets: Marketing Plan Rosalyn Ancrum Dr. Emily M. Crawford Marketing Management May 2, 2014 Purrfect Pets: Marketing Plan Executive Summary Purrfect Pets is a small independently owned company established in March, 2004. There are twenty five full time employees. The store sells distinctive pet supplies and unique apparel for pampered pets. The store brand ranks high in the southeastern region of the United States. Purrfect Pets plans to launch a new organic gourmet pet food. Four employees will be working on this marketing plan. During the economic recession pet parents reduced their personal discretionary spending before spending less on their pets. The emerging trends of pet parents has commanded high demand for premium pet food and services (Brennan, 2014). Purrect Pets is a leading specialty store that caters to the consumers who considers their pet to be a family member. The new pet food is made for the consumer who believes their family member deserves the best. The apparel and spa line is already well established. Purrfect Pets’ products are unique and high end. Catering mainly to dogs and cats; Purrfect Pets offers products such as designer day and party wear, jewelry and accessories, furniture, bowls, toys, and drinks. Prices range from nearly eighty dollars for plush dog beds in a range of colors and fabrics, to fifteen dollars for cat wipes. Popular products include sparkling mineral water bottled in handmade crystal containers and porcelain feeding...
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