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Pg Strategic Analysis

In: Business and Management

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| Procter & Gamble | GEB 4890 | | Hessum Zangenehpour | Fall 2013 |

|

Table of Contents

Executive Summary ……………………………………………………………………………………………………………… Page 2
The Company………………………………………………………………………………………………………………………… Page 2 History and Evolution……………………………………………………………………………………………….. Page 2 Mission and Major Goals…………………………………………………………………………………………. Page 2 Current Strategies……………………………………………………………………………………………………. Page 7
Competitive Environment…………………………………………………………………………………………………….. Page 14 Industry…………………………………………………………………………………………………………………… Page 15 Forces and Trends…………………………………………………………………………………………………… Page 18 Consolidating Retail Sector…………………………………………………………………………. Page 19 Private Labels…………………………………………………………………………………………….. Page 20 Competition……………………………………………………………………………………………… Page 20 Porter’s Five Forces………………………………………………………………………………………………. Page 21 Ethical Responsibilities and Challenges ……………………………………………………………….. Page 25 Environmental pollution…………………………………………………………………………… Page 26 Energy Consumption………………………………………………………………………………… Page 26 Possible challenges facing Procter and Gamble…………………………………………………….. Page 27
Internal Strengths and Weaknesses…………………………………………………………………………………. Page 28
Recommendations ………………………………………………………………………………………………………….. Page 37,45
Implementation……………………………………………………………………………………………………………….. Page 40,45
Evaluation………………………………………………………………………………………………………………………… Page 44,47
Matrices……………………………………………………………………………………………………………………………. Appendix end

I. Executive Summary Procter and Gamble is a leader in the Global Household and Personal Products industry with revenues exceeding 85 billion dollars. It was first founded as a soap and candle company, and now has six divisions, selling everything from baby wipes to batteries. Not only is the company

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