...JetBlue Strategic plan Michele Branam STR581 March 26, 2013 Billie Hutson, PhD TABLE OF CONTENTS Abstract …………pg. 4 Introduction pg. 5 MISSION, VISION, AND VALUE STATEMENT…………………………………PG. 5 ENVIRONMENTAL ANALYSIS…………………………………………………..PG. 5 ENVIRONMENTAL SCAN………………………………………………................PG. 6 SWOT ANALYSIS PG. 6 PEST ANALYSIS………………………………………..………………………..…PG. 8 STRATEGY…………………………………………………………………………..PG. 9 VALUE DISCIPLINE..……………………………………………………….……...PG. 9 GENERIC STRATEGY………………………………………………………………PG. 10 GRAND STRATEGY………………………………………………………………..PG. 10 RECOMMENDATIONS.…………………………………………………………....PG. 11 OBJECTIVES………………………………………………………………………...PG. 11 FUNCTIONAL TACTICS…………………………………………………….……..PG. 13 ACTION ITEMS…………………………………...………………………………..PG. 13 MILES STONES AND DEADLINES………………………………………………PG. 14 TASKS AND OWNERSHIP………………………………………………….……..PG. 14 RESOURCE ALLOCATION………………………………………………………..PG. 14 KEY SUCCESS FACTORS…………………………………………………………PG. 15 BREAK EVEN ANALYSIS………………………………………….…….……….PG. 16 FORECASTED FINANCIALS……………………………………………………...PG. 17 BUDGET……………………………………………………………………………PG. 18 CONTINGENCY PLAN……………………………………………………………PG. 18 CONCLUSION…………………………………..………………..…………..…….PG. 18 REFERENCES………………………………………………………………………PG. 20 Abstract The airline industry received devastating blows from the global economic downturn of 2008. An uncertain and volatile market, JetBlue will adopt a strategic...
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...2: Strategic Management Unit 2: Strategic Management MT460-02: Management Policy and Strategy Professor: Heidi J Gregory-Mina, DM, MBA, MS Kaplan University March 24th, 2012 Unit 2: Strategic Management Strategy is becoming a key to component to be a successful business in today’s market either global or domestic. With this in mind more and more focus has been put on strategy and properly learning how to use it appropriately in business world. Strategy is significant in business because it can make or break a business, if a company has a poor plan it can fail but if the same company has the same product but a different strategy it can succeed. The company not only needs to have a strategy but they cannot build a great strategy without first starting with a vision, mission, purpose and maybe some small goals to achieve within the first year to five years. Visions are important because it energizes and gives a future to the company, while the mission of the company is there to tell customer what their purpose is for and what they are they to provide as a product or service and gives the company a goal to achieve and work towards as well. Not only in these statements that management and owners work hard to put together for corporations and business but they provide the direction and the beginning stages of the strategy of the business. Strategy is needed in the business but the strategy is coming from strategic management and one must first define strategic management...
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...Chapter 2 Chapter Objectives: 1. Explain companywide strategic planning and its four steps. 2. Discuss briefly how to design business portfolios and develop growth strategies. 3. Explain marketing’s role under strategic planning and how marketing works with its partners to create and deliver customer value. 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it. 5. List the marketing management functions, including the elements of a marketing plan. COMPANYWIDE STRATEGIC PLANNING: DEFINING MARKETING’S ROLE The task of selecting an overall company strategy for long-run survival and growth is called strategic planning. Companies typically prepare annual plans, long-range plans, and strategic plans. Strategic planning is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing market opportunities. Refer to Figure 2.1 on pg. 63, which shows the 4 steps in strategic planning. 1. Defining a Market-Oriented Mission Many organizations develop formal mission statements. A mission statement is a statement of the organization’s purpose – what it wants to accomplish in the larger environment. A clear mission statement guides people in the organization. A market-oriented mission statement defines the business in terms of satisfying basic customer needs. See Table 2.1 (pg. 64) for market-oriented vs. product-oriented definitions...
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...& Gamble: A Case Study Analysis Abstract Procter & Gamble is a consumer-goods company that began in 1837 and has grown to be a leader of its industry. It has over 800 brands worldwide, 25 of which generate more than 1 billion dollars in sales, including Tide, Downy, Always, Oral B, Crest, Gillette, Febreze, Swiffer, and Duracell. However, in the last 10 years, P&G has experienced a loss of sales. Through an analysis of the company and its history, its visions and goals, a SWOT analysis, and the Porter’s Five Forces Model, the problems Procter & Gamble face will be identified, discussed, and possible solutions and recommendations will be given. Keywords: Procter & Gamble, brands, analysis, consumer-goods Procter & Gamble: A Case Study Analysis Procter & Gamble is a company that specializes in consumer products for households, such as cleaning supplies, hygienic products, and cosmetics. The company has more than 25 recognizable brands that “each generate more than $1 billion in sales”, including Pampers, Downy, Olay, Crest, Febreze, Tide, Braun, Duracell, and Pantene, making P&G one of the most well-known consumer products companies in the world. It has also recently acquired brands such as Gillette, Wella, and Clairol. Although P&G is one of the most recognized enterprises in the world, for the past 6 years, the company has been struggling to keep sales up and increase growth. Through an analysis of the company, these problems...
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...To: Upper Management From: Jimmy Blodgett Subject: External Analysis of U.S. Cola Industry Date: August 31, 2014 Purpose of the Report Per your request, our team has spent the last month analyzing the competitive environment of the cola industry in the United States. Utilizing tools such as the Porter’s Five Forces Framework and PESTEL (political, economic, social, technological, ecological, legal factors) we were able to better create an external analysis of the industry. These tools are necessary in performing a successful external analysis. Throughout this memo we will apply these tools to the cola industry and we will highlight how these tools helped us to form a decision. Based off of our findings in the analysis, it is our recommendation that we should not launch a new product within the cola industry. Threat of Entry Remains Low The Cola industry in the United States is dominated by two competitors, Coke and Pepsi. These two firms accounted for 72% of the U.S.’s CSD market sales volumes in 2009 (“Cola Wars Continue”, pg.2). There are many social factors that account for this advantage. Both Coke and Pepsi began operations in the late 1800’s and they have used their history to build strong customer loyalty. Coke has even focused their advertising around the use of their product being a typical part of the American lifestyle (“Cola” pg.6). With such strong customer loyalty it would be extremely challenging for any new product to...
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...TABLE OF CONTENT TASK ONE: STRATEGIC ANALYSIS 1. Introduction of the company…………………………………………………………...pg 2 2. Vision Statement……………………………………………………………………….pg 4 3. Mission Statement……………………………………………………………………..pg 4 4. External evaluation Matrix…………………………………………………………….pg 5 5. Internal Evaluation Matrix……………………………………………………………..pg 6 6. SWOT Analysis………………………………………………………………………pg 7 TASK TWO: STRATEGIC CHOICE 7. Porters Generic Strategies……………………………………………………………...pg 8 8. Strategic Clock………………………………………………………………….……pg 10 9. Ansoff’s matrix guideline……………………………………………………..…….pg 11 10. Evaluation of Strategies………………………………………………………….…pg 11 11. Strategy Selection option……………………………………………………………..pg 12 12. Competitive Profile Matrix…………………………………………………………...pg 12 TASK THREE: STRATEGIC IMPLEMENTATION 13. Present Analysis………………………………………………………………………pg 13 14. Future Implementation………………………………………………………………..pg 14 15. Strategic Evaluation Framework……………………………………………………...pg 14 TASK ONE: STRATEGIC ANALYSIS 1. INTRODUCTION OF THE ORGANISATION FreshDirect is online grocers that delivers to residences and offices in the New York City metropolitan area. FreshDirect also offers next day delivery to the majority of Manhattan and parts of Brooklyn, Queens, The Bronx, Staten Island, Nassau County, Westchester County, Hoboken, New Jersey and Jersey City, New Jersey. The corporation was founded by Joe Fedele and Jason Ackerman, a former...
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...Prof. Cesar Strategic Planning for the Navy in recent years have been focused more on cyber security because most nations or threats are not on the sea but rather from far off distances. * Technology has been increasing during the last ten years and being on top of that helps the Navy conquer against threats and using different analysis tools on a regular basis helps keep the security intact. * Being to rely on technology for everything in the Navy can be an issue because that leaves more areas that can be exploited. * Funding has been an issue because the wars are dying down and the threats that were there before are dwindling * The people being used are more in the civilian sector because of their expertise. * Also increasing the value of the sailors or employees is a mission that the Navy has been trying to improve with retention in mind. * Manning has also been an issue through the years with people being lost because that means more people have to do more than just one job. * The analysis systems the Navy will be using to improve the manning, inventory, and also the community. * The three sources all have different views on the strategic planning for the next couple years and the first was cyber security (Competitive Intelligence, pg. 42-44) and technology, the second was manning (Social Capitol, pg. 137-144) and the sailors (Human Capitol, pg. 127-136), and the last is more about presence through global support (Porters. pg 55-68). ...
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...Airline Industry: A Strategic Overview of Southwest Airlines Terra Thompson Ohio Dominican University Running head: SOUTHWEST AIRLINES 1 The Airline Industry: A Strategic Overview of Southwest Airlines Terra Thompson Ohio Dominican University SOUTHWEST AIRLINES The Airline Industry: A Strategic Overview of Southwest Airlines Table of Contents 2 The History of Southwest Airlines ................................................................................................. 3 Target Market and Business Model ................................................................................................ 3 Current Product............................................................................................................................... 4 Southwest’s Culture ........................................................................................................................ 5 Mission Statement .......................................................................................................................... 5 Mission and Corporate Culture....................................................................................................... 6 Employees and the Mission ............................................................................................................ 7 The Importance of the Mission Statement and Corporate Vision................................................... 7 Strategic Analysis ......................
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...Strategic Plan STR581 March 23, 2013 TABLE OF CONTENTS EXECUTIVE SUMMARY …………pg. 3 COMPANY PROFILE……………………………………………………………….PG. 3 CORE VALUES pg. 4 INTERNAL AND EXTERNAL ANALYSIS………………………………..............PG. 4 SWOT ANALYSIS PG. 5 BEST VALUE DISCIPLINE……………………………………………………...…PG. 8 GRAND STRATEGY………………………………………………………………..PG. 8 RECOMMENDATION………………………………………………………………PG. 9 IMPLEMENTATION………………………………………………………………...PG. 10 OBJECTIVES………………………………………………………………………...PG. 10 FUNCTIONAL TACTICS…………………………………………………….……..PG. 10 ACTION ITEMS…………………………………...…………………………………PG. 11 MILES STONES AND DEADLINES……………………………………………….PG. 11 TASKS AND OWNERSHIP………………………………………………….……...PG. 12 KEY SUCCESS FACTORS……………………………………………………….…PG. 13 BUDGET AND FORECAST………………………………...…………………….…PG. 14 CONTINGENCY PLAN…………………………………………………………..…PG. 15 CONCLUSION.………..………………………………………………………….…PG. 16 REFERENCES.………………………………………………………………………PG. 17 Executive Summary Following this summary is the proposed strategic plan for Wawa as the organization expands to the Florida market. Wawa’s core values demonstrate the organization’s desire to please the customer, build lasting relationships, and providing quality service. Wawa designs the culture and environment of the stores to be a warm, friendly, and comfortable environment, enticing customers to return frequently. Leadership at Wawa strongly believe that once a customer enters a Wawa store, the employees, quality, and prices will entice him or her...
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... MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic Information Systems are mostly used: inwardly focused and outwardly...
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...University of Phoenix MBA-502 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic Information Systems are mostly used: inwardly focused and outwardly...
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... MBA-502 July 27, 2008 “Strategic competitiveness can be attained only when the firm’s selected structure is congruent with its formulated strategy” (Gomez-Mejia et al., Chapter 7, pg 28). Kudler Fine Foods continues to manifest growth based on Mrs. Kudler’s original vision of a one stop gourmet food store. Having direct control over hiring, ordering and customer service, she has built the company into an expanding entity. The following is a discussion of strategy implementation, technology and opportunities, strategic recommendations and external forces to be aware of. Most growing companies have used information technologies (IT) to enhance operations and improve customer service. Mrs. Kudler has plans to add to the inventory and ordering automation by introducing new e-commerce capabilities and an online catering link (Kudler Fine Foods Portal, Strategic Plan, pgs 15-16). Strategic Information Systems have the ability to amplify strengths into potential sustainable competitive advantage. For example, British Airways implemented customer service online and self checking at the airports. Though the restructuring effected employee morale due to job loss, the company increased in efficiency and cost leadership. Mrs. Kudler is known for her kindness and generosity to employees, so the company will only prosper with new IT applications. Two main approaches of Strategic Information Systems are mostly used: inwardly focused and outwardly...
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...Implementing Strategic Management Processes to Manage Change within the Canadian Forces Military Police Scott A. Shannon MMPA 6465 - Strategic Planning: Collaboration, Cooperation & Coordination Walden University 25 November 2012 Abstract As a public organization, the Canadian Forces Military Police exist to deliver services defined by public policy. As an organization designed to deliver public services, this organization operates in an environment that is subject to frequent change due to situational variables defined by government policy and often, fiscal restraints due to reductions in public spending by government. Such change requires planning; therefore, this review will generally discuss the use of defined strategic planning processes within the organizational structure of the Canadian Forces Military Police. More specifically, this review will discuss various processes for defining operational mandates, defining strategic requirements to manage change, developing tactical implementation plans and strategies for implementing and monitoring the implementation of planned systems of change. Implementing Strategic Management Processes to Manage Change within the Canadian Forces Military Police The Canadian Forces Military Police (CFMP) is a component division of the Department of National Defence and is responsible for providing “professional police, security and operational support services” (CFPM) to the Canadian Forces worldwide. As a vital...
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...Executive Summary This report is a well-researched report presented with the facts of strategic management. I have discussed the role of strategic management in organisations. There are few strategies described in the report as well. I have read a lot of books and journals therefore I have mentioned a few in the reference list. There is also a case study for the body shop. It has been critically evaluated on the strategies. Moreover, the report is a business report with a well research topic. Contents page Introduction-…………………………………………………………………………….1 Findings-…………………………………………………………………………………1 * What is strategy? .......................................................................................1 * What is strategic management? ...............................................................1 * What is operational strategy?....................................................................2 * Discussing the kinds of strategies………………………………………….2 * Body shop case study………………………………………………...……..2 Conclusion………………………………………………………………………………..3 Reference list…………………………………………………………………………….3 Introduction In this paper, I will briefly be discussing the two questions given. The first will be about strategy and strategic management and second will be the case study for body shop. I will be analysing both of the questions to the best of my knowledge. Furthermore...
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...Strategic Management Process Paper Nicole Graziano MGT/498 November 11, 2013 Amy Novoa Strategic Management Process * In an attempt to improve an organizations management plan and define strategies, often companies will develop a strategic management plan. This plan includes four basic steps, for a continuous process that will evaluate the business in its own industry against its competitors, and will challenge goals to meet the needs of the mission and vision while raising one up to the competitor. Starbucks has developed a very successful strategic planning process. The strategic management process that Starbucks uses will be described in this paper. * * Primary Components of a Strategic Management Process * According to Thomas Wheelan (2010) the four basic elements or the primary components of a strategic management process are “environmental scanning, strategy formulation, strategy implementation, and evaluation and control” (pg.14). * A strategic management process is needed for a company to succeed and achieve a better performance over the competitor. According to Kevin Blankinship, the idea and line behind strategic management is goal setting – to “combine purposeful planning with meaningful action” (Blankinship, 2013). * The first step in the planning process is to define the goals of the company. Performing a SWOT analysis is the best way to prepare for potential changes in a company. Then the leaders will need to come up with...
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