Premium Essay

Pgdm Mba Material Case Study- Cola Wars Continue Coke and Pepsi in the Twenty-First Century

In: Business and Management

Submitted By vnavinkumar
Words 1069
Pages 5
9/8/2015

PGDM/MBA Material: Case Study- Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

www.mbapgdmstuff.blogspot.com
Home

Human Resource

Marketing

Information system management

Images

You are visitor #

Case Study- Cola Wars Continue: Coke and Pepsi in the Twenty-First
Century

110,588
Search This Blog

Translate

Select Language ▼

Category

Assignment
Business Communication
Business Environment
Business Law
Case Study
Compensation MAnagement
E- Business

Summary:
"Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits, taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca‐Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers, bottlers, retail channels, suppliers) and the impact of the modern times and globalization on competition and interaction in the industry.

Analysis:
It is quite clear that there was a “war" between Coca‐Cola and PepsiCo: not only have they been rivals for

entrepreneurship
For your Information
Formates
Human Resource Management
Human Resource Mangement
Human resource Planning
Indian Labour Law
Industrial Relation
Information system Management
International Marketing
Internship
Managerial Economics
Marketing Strategy

ages but they have always followed each other’s moves. In the late 1950s, the beginning of World War II,

Marketing.

both companies started to make it clear in their advertising that competition existed between them, creating

Operation Management

campaigns that recognized the existence of competitors. However, according...

Similar Documents

Free Essay

Gd-Pi

...Hundreds(of(real(personal(accounts(of Group'Discussions'&'Personal'Interviews during(MBA(admissions(to(India’s(best(B9schools Written'by Compiled'by Loads'of'MBA'Aspirants The'PaGaLGuY'MadCapz'Group PaGaLGuY.com Antholo gy Hundreds of real personal accounts of Group Discussions and Personal Interviews during MBA admissions to India’s best business schools. In this edition: The IIMs at Ahmedabad, Bangalore, Calcutta, Lucknow, Indore & Kozhikode. Written by Loads of MBA aspirants Compiled by The PaGaLGuY MadCapz Team PaGaLGuY GD-PI Anthology Copyright © 2011, PaGaLGuY.com All text and content in this document is solely owned by PaGaLGuY.com. Reproduction without permission in any form or means is illegal. Special copy prepared exclusively for mustafa rokerya Get your own Free personalized copy (with your name on it) of this book from http://www.pagalguy.com/books/ What this book is about What is a real IIM interview like? What kind of questions do they ask and what judgments do applicants have to make while answering them? Since 2003, those with real Group Discussion and Personal Interview calls from India’s top bschools have been posting entire and detailed transcripts of their admission interviews immediately after they happen, so that others slotted for later interviews can learn what GDPI is going to be like this year. This book is a collection of dozens of handpicked GDPI experiences from the country’s top bschools during the......

Words: 178933 - Pages: 716