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Phillips

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Submitted By jkynaz
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Pages 15
INTRODUCTION
Philips is facing various challenges. It has a poor record of turning scientific brilliance into revenues and profits. Their profits have dropped between the year 2000 and 2007, as a result its staff needed to be retrenched. Another one of Philips’ problems was that they were strong in mature, highly competitive industries.
This report will not only focus on the strategic options that Philips can employ, but will also focus on the learning and growth opportunity that Philips can exploit. The performance of Philips is an indication of the strategy that Philips is following. We will first identify the strategic options, learning and knowledge mechanisms and how these mechanisms can be used as an opportunity and innovative resource more profitably worldwide.
This report will thereafter identify the challenges being faced by Philips and the causes of these challenges within the organisation. Consequently this report will suggest solutions to ensure that Philips stays a leader in the industries that it exists and does not face similar challenges in future. Additionally this report will conclude by stating recommendations to solve the problems.
Their strategic opportunity was to utilize and make the most of this competitive and innovative research more profitable around the world. In order to reach this, they needed to move beyond the mature products into areas that would have a leading technological edge and that would offer sales opportunities in other parts of the world as well as Europe.
In this case study some questions will be answered in relation to how successful Phillips have applied the strategies they followed and the problems they have encountered.

QUESTION 1
What three methods has the company introduced to exploit its research base? How successful has it been so far?

1. Linking the company’s scientists to the six divisions of

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