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Pinkberry

In: Business and Management

Submitted By amyluplow
Words 2374
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PINKBERRY, INC.
Integrated Case Analysis

Prepared by Anaim Garibay

May 31, 2012

Prepared for
Management 350
Professor A. Phillips Table of Contents | Executive Summary………………………………………………….. | 2 | Introduction……………………………………………………………. | 3 | Human Relations Theory(Hawthorne, McGregor, Maslow)…………………………….......... | 4 | Communication Issues(Time & Distance, Communication Culture, Teamwork)……....... | 7 | Intercultural(High or Low Context Culture, Barriers, Overcoming Barriers)…. | 4 | Ethics(Employing Ethical Yardsticks)……………………………………… | 5 | Summary…………………………………………………………........ | 6 | Works Cited Page…………………………………………………….. | 7 |

Executive Summary This analysis examines the theories applicable to Pinkberry, Inc. that have been discussed throughout the Management 350 course. The purpose of this analysis is to apply theories and concepts to illustrate actual organizational issues as of 2012. An overview of Pinkberry’s organizational chart will provide a brief overview of the organization. The first set of theories discussed will be: Hawthorne’s HR Theory, McGregor’s X and Y Theory, and Maslow’s Hierarchy of Needs Theory. Pinkberry has a strong human relationship with its people and the three human relations theory will demonstrate why the people are as important as the organization. The three communication issues that will be discussed include the time and distance between the international locations, the communication culture Pinkberry has created through the social media, and the networks that are used to create positive and productive teamwork. The intercultural relationships between the international locations will be further analyzed by identifying the high and low contexts, and any present barriers. To ensure Pinkberry continues its success, ethical issues will be analyzed to understand what are the values and guidelines

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