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Pixar Animation

In: Business and Management

Submitted By mlangford35
Words 5910
Pages 24
Pixar Animations
MBA 615
Mickey Langford/Kimberly Horne
Spring 2013

Mickey Langford
Pixar Animations is our company of choice for this case study analysis. In 2006, Walt Disney acquired Pixar, but before we get to all of that, let us start at the beginning. Before Pixar, there was Lucas Films. George Lucas, of Lucas Films, decided in 1979 to upgrade their computer division (Animations, 2012). Lucas had a desire to see how far they could take computer graphics within the film industry. Lucas Films succeeded by creating Andre & Wally B., in 1984 (Animations, 2012). Andre & Wally B. - First Ever Pixar Short Movie - The Adventures of André and Wally B. [1984 HD] - YouTube, was the first ever computer-generated imagery short movie (Movies, 2009). This was the foundational establishment in the film industry that Steve Jobs was seeking. In 1986, Jobs purchased the Computer Division from Lucas Films and named it Pixar Animations Studios. Walt Disney and Pixar Animation agreed to do a number of films together, the first being Toy Story which was a huge success. The movie debut on November 22, 1995 grossed $192 million domestically and $362 million worldwide (Animations, 2012). Listed below is a table of the gross amounts that Disney/Pixar movies have made: Released | Movie Name | 1st Weekend | US Gross | Worldwide Gross | Budget | 11/22/1995 | Toy Story | $29,140,617 | $191,796,233 | $361,948,825 | $30,000,000 | 11/20/1998 | A Bug's Life | $291,121 | $162,798,565 | $363,109,485 | $45,000,000 | 11/19/1999 | Toy Story 2 | $300,163 | $245,852,179 | $484,966,906 | $90,000,000 | 11/2/2001 | Monsters, Inc. | $62,577,067 | $255,870,172 | $526,864,330 | $115,000,000 | 5/30/2003 | Finding Nemo | $70,251,710 | $339,714,978 | $867,894,287 | $94,000,000 | 11/5/2004 | The Incredibles | $70,467,623 | $261,441,092 | $632,882,184 | $92,000,000 |

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