...1115 Prentiss Avenue Yazoo City, MS 39194 601-924-2467 tlittlet@okramail.deltastate.edu February 20, 2013 Gokhan Karahan, PH.D Delta State University College of Business Dear Dr. Karahan, Hungry Howie’s, Pizza Company has decided to raise the price of their large pizza by 3%. The pizza company should consider: 1.Advertising showing how their pizza are made with comparison to how other pizza company make their pizza. 2. Add a product that complements their pizza, for example, a mix fruit drink. Television commercials should show the high quality of their pizza and new mix fruit drink. Advertising should stress how important their pizza is to the consumers’ everyday living, for example, “Don’t cook to night, our pizzas are homemade and ready for you.” A strong complement (mix fruit drink) for the pizza will make price elasticity of demand for the pizza more inelastic. A. A new fashion trend dictates the wearing of kilts. The demand for kilts will increase and curve shift right. B. The price of apples increases. No change in demand for apples, the quantity demand will change but no shifting of the demand curve. C. The price of Pepsi, a substitute for Coke, increases. The demand for coke will increase, on the same demand curve. D. The price of dog food increases. No change in demand. There is a decrease in quantity demanded of dog food. E. The consumers start liking minivans all of a sudden. No change in demand. If the cost of manufacturing...
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...and mouth-watering pizzas and pastas in the cold city of Baguio, ZIO’s Pizzeria paves its way as one of the best known Italian-Filipino fusion pizza parlor in the city. ZIO’s Pizzeria started in 2007 as a small, two-story pizza house located at # 168 Military Cut-off, Baguio City. Since becoming a hit pizza parlor, it branched out one more restaurant located # 27 Leonard Wood Road. The success of the restaurants eventually led to the birth of sister restaurant; the Kubong Sawali (well-known for authentic Filipino and Ilocano dishes) located at # 165 Military Cut-off. Under the perseverance plus the leaderships of owner Mr. Emilio S. Aglicol Jr. and his long-time partner and friend, Mr. Henry G. Revilla, the three restaurants are merged into one entity known as ZIO’s Corporation which was registered on mid-January 2013. Today, ZIO’s Pizzeria stands out as one of the most affordable and also one of the best pizza houses in the city of pines due to the persistent nature of the management and staff, countless product innovation and improvement plus the warmest of customer service. NATURE OF BUSINESS OPERATION ZIO’s Pizzeria is one of the restaurants owned by ZIO’s Food Corporation. It is a fusion of Italian and Filipino restaurant serving a wide selection of vegetarian pizzas and pastas. Aside from walk-in operations, the pizza house also have a delivery system and catering services for government and corporate meetings, parties and the likes. The company operates from 10...
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...management feasibility of the project. A. NAME OF THE BUSINESS: “PIZZAZZY” The name was formed due to its root word “pizzazz” meaning appealing and captivating. This embodies our pizza’s qualities. By introducing our very own “Pizzazzy” wrapped around pizza, it unleashes a new variety of scrumptious food to crave for. * Description of the Logo Figure 1.1 Description of Logo Business Logo “Pizzazzy” logo consists of a graphic representation of the product itself. The picture interprets scrumptious pizza wrapped around. The font for “Pizzazzy Pizza” illustrates ease and as to the hue rendered it gives off insatiable flow of energy. It was partnered with a shadowy light that means branching out, to spread the delight people had experienced. It is because we believe that the product is worthy of everyone’s taste buds. The green circle signifies prosperity and continuity in terms of satisfying service the business has to offer. Circular image represents ceaselessness of innovation and customer satisfaction. On the other hand, red being the warmest of all colors was chosen for the ribbon to symbolize our warm welcome to our customers and to increase their enthusiasm and interest about our pizza. It was also traced with a touch of yellow to brighten up the mood in each valued customer. We used these different colors because of their positive energy which we hope will transcend into our business B. STORE LOCATION * The business is located...
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...portion of pasta and sauce making it convenient to cook. * TruEarth enjoyed the first mover advantage in market. * Cooking the pasta was quick and easy. Each package recommended the best sauce option. The consumer did not have to do any guess work. * The package came with instructions to customize the meal if desired, like add grilled chicken or shrimp. Pizza vs. Pasta: Opportunity- | Pizza | Pasta | Market size | $5.8 B | $4.4 B | Customer perspective | Indulgence | Meal | Source of extra revenue | Customer may purchase multiple toppings | Customer will purchase only one sauce for one packet of pasta | Competition | Local pizzerias, National and international chains, Kraft, Nestle | Rigazzi | First mover advantage | Rigazzi was developing a similar concept. So if TruEarth does not act quickly it may not have first mover advantage. | Yes | Price | $8.00 + $3.50 | $5.75 + $ 4.50 | All commodity Volume | 40% | 50% | Pizza vs. Pasta: Development process– Answer 2: Answer 3: Exhibit 6 shows the results survey conducted to find out the most significant attributes of pizza. The...
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...Introduction The Papa John’s case provides a classic example of a company that entered a highly saturated and mature market and was able to enjoy immense growth and success due to its creative product differentiation strategy. The company’s motto has been consistent from the day the first restaurant was opened: Superior ingredients and a superior product from its competitors. John Schnatter took the basic concept of product differentiation and positioning to new heights as he created a strong global brand, which had an unprecedented track record of success and customer loyalty over its competitor’s pizza products. This case analysis will examine the company’s initial meteoric growth, leveling performance in recent years while attempting to foreground the challenges faced by Papa John’s and evaluate the strategic options and possible responses to pressures through an evolved product differentiation and growth strategy. Internal/External Environment & Pressures Internally, the company had enjoyed astronomic growth since its inception in the mid 1980s, but began to see the impact of a slowing U.S. and world economy in 2008 that began to put pressures on the company’s year-over-year growth and profitability. The time period referenced in the case indicated that Papa John’s in 2007 had 14.8% market share of the $13.5 billion pizza food service market. Despite showing profits each year on its income statement, the year-over-year growth numbers were nowhere near what...
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...Papa John’s marketing and production strategies do support its competitive strategy quite well. The marketing and production strategy for Papa John’s is to differentiate themselves from their competition. They successfully do this by placing customer service, quality, and fresh ingredients as the main focus of their business. They have a marketing campaign that is seen on TV, in print ads, mailers, and also have mobile and social media. The way that they show they are different, is having their ads show the focus of what they offer. Even though they have higher cost, it is necessary to have a great quality of pizza. Customers are willing to pay a higher price for this reason. The competitive strategy is not necessarily to be in total competition...
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...and develop a brief business plan that highlights the financial, marketing, and organizational aspects. Now that you have identified several key components of your business, recommend how you would approach the first six months of operations. The name of the company is D-I-Y Pizza Palace. The origination of the name would be a self-explanatory approach to the business. D-I-Y (Do It Yourself) Pizza Palace will be a fun family oriented establishment that would allow its patrons to create their own pizza with numerous fresh veggies and toppings as options. Financial Aspect The startup costs for the business will be financed by personal savings and a close circle of family and friends who will serve as silent investors (no more than 4). These costs will include: building rental, purchasing of equipment, insurance, food, furniture (tables/chairs), supplies, etc. I will have enough funding to cover the first 6 months of rent, this will aid in my focus being more on building the brand and expanding customer bases without fretting over rent expenses. Marketing Aspect The marketing strategy describes the market’s need for the item and the way the business will fulfill it (Kurtz, 2012). The target audience for D-I-Y Pizza Palace is broad, I want to attract families, and therefore the ages can range from children to adults. My ideal location is within 1 mile from the most populated YMCA in the city. Families go the YMCA to participate in various activities and work out, having a place...
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...Introduction Nestle Refrigerated Food Company, after having successfully launched and captured market share in the refrigerated pasta category, has to decide about the launch decision of refrigerated pizza in the US market. One of the significant reasons for the successful results of the refrigerated pasta launch was that there was no clear leader in this segment and that Nestle bought out an existing business and launched its pastas much earlier thus gaining first mover advantage. To achieve the same success in Pizza Market, NRFC has to consider several factors like whether the Pizza and Toppings be launched or only the Pizza, break-even size of the market for this segment and desired level of market share. This launch decision is imminent because there is a high chance of its competitor Kraft General Foods Inc. launching its pizza in the market. Analysis The bottom-line revenue to generate for the launch to be successful and the company to break even amounts to $45 million. Appendix mentions the calculations for both the options i.e. Pizza and Toppings and Pizza Only. Pizza and Toppings a) Pizza Units Calculation Consider the case of Pizza and Toppings. The case mentions that the penetrations would be in the range of 5%-25%. Assuming a penetration of 15% of total US households which is 95million. Number of Users (15% of 95 million) = 14,250,000 Definitely Buy = 30% Probably Buy ...
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...guarantee 33% of the increased sales unless they receive a $0.20 per pizza reduction in price. With this deduction, they will be able to guarantee 50% of the original increased sales. Should you reduce the price? Explain. In late May, 1995, Danielle Knowles, vice-president of operations for Laurentian Bakeries Inc., was preparing a capital expenditure proposal to expand the company’s frozen pizza plant in Winnipeg Manitoba. If the opportunity to expand into the U.S. frozen pizza market was taken, the company would need extra capacity. A detailed analysis, including a net present value calculation, was required by the company’s Capital Allocation Policy for all capital expenditures in order to ensure that projects were both profitable and consistent with corporate strategies. COMPANY BACKGROUHD Established in 1984, Laurentian Bakeries Inc. (Laurentian) manufactured a variety of frozen baked food products at plants in Winnipeg (pizzas), Toronto (cakes) and Montreal (pies). While each plant operated as a profit center, they shared a common sales force located at the company’ head office in Montreal. Although the Toronto plant was responsible for over 40% of corporate revenues in fiscal 1994, and the other plants was accounted for about 30% each, all three divisions contributed equally to profits. The company enjoyed strong competitive positions in all three markets and it was the low cost producer in the pizza market. Income Statements and Balance Sheets for the 1993 to 1995...
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...These will only be viewed by the instructor and/or TA and will not be shared with the class. QUESTION 1 (10 Marks) This question should be solved mathematically, without Excel. Submit this assignment in long-hand through the drop-box. The Widget Manufacturing Company must replace a widget machine, and is evaluating the capabilities of two systems. A requirement of management is that the machine chosen must be paid for during the first year of operation. The first machine under consideration, Machine A, would cost $65 000, and has the capacity to make up to 10 000 widgets per year, with a variable cost of $22 per widget. The second machine, Machine B, can produce widgets in almost half the time, would cost $72 000, but the variable cost is only $17 per widget. Widgets sell for $32. 1) a. Find the break-even point in terms of Widgets for each machine. b. Find the break-even point in terms of dollars for each machine. c. If the Widget Company is anticipating a demand of 5500 units in the next year, which machine should be chosen? d. If the demand is anticipated at 7500 units, would a different system be chosen? 2) At what volume would the Widget Manufacturing Company in the above question be indifferent to a choice between the two...
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...JUAN’S DELI Serving great pizza from ours to your! Executive summary Company Profile Juan’s Deli is a classy restaurant serving Filipino inspired taste of pizza, pasta, salad and drinks intended to satisfy the taste of middle class to high class Filipino and Foreigner citizens. Guests are welcomed by the servers with warm smiles and greets, characteristic of Filipino hospitality.. The stylish yet cozy ambience and artistic food presentation are topped with the rich flavors that will make every Filipino proud, and every foreigner’s palate fly back for more. Innovative dishes like pan de sal spaghetti pizza, laing pizza and sisig pizza is a delectable treat for all. Vision * To maintain a profitable operation that will continue our tradition of quality Filipino inspired dining, at a reasonable cost, in a comfortable atmosphere. Mission Juan’s Deli has a mission: * To sell delicious and remarkable Filipino inspired food and drinks. That the food and drinks we sell meets the highest standards of quality, freshness and seasonality and combines both modern-creative and traditional Filipino styles of cooking. * To ensure that each guest receive prompt, professional, friendly and courteous service. * To maintain a clean, comfortable and well maintained premises for our guest and staffs. * To ensure that all guest and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. Objectives ...
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...Chapter 1 Competing with Operations DISCUSSION QUESTIONS 1. Answering this question demonstrates that processes underlie all of our jobs. What might be surprising is how many students would put their job in the category of “other,” suggesting that many jobs do not fall neatly into any one functional area. Perhaps many in the “other” category might best be called “operations” on further reflection. Customers, both internal and external, are part of each process, and the goal is to manage the processes to add the most value for them. 2. Amazon.com offers a very broad range of services and products at competitive prices. Its competitive priorities would include fast delivery time, on-time delivery, customization, variety and low-cost operations. As a business, Amazon.com is actually assembling a customized basket of goods that must be delivered in a short window of time in a dependable fashion. Low-cost operations are needed to remain competitive. To remain in business, Amazon.com needs to maintain high volumes of traffic. Operations strategy must focus on stock availability and quick, economical, and dependable delivery. 3. The hospital’s commitment to provide attention to patients arriving to the emergency unit in less than 15 minutes and never to turn away patients who need to be hospitalized implies that the facility must be designed to have extra capacity in both beds and emergency room facilities. It must plan on having extra personnel...
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...running a Pizza shops that has two branches; one in a campbellfield plaza and other shop is in Pascoe vale area. Following are the required details of the business. Business Type: food store Business Name: Pizza shop Menu: Our menu will include 4 sizes pizzas with various combination of topping, additionally bread sticks, bear and soda will be included in the initial menu offerings. Services: pizza shops offers high quality pizza to growing community that currently has limited availability to delivery .They always provide fresh pieces of pizzas. Key to success: The key to success in this business are: 1. Delivering the customer value proposition. 2. Marketing: promoting a new company, product and delivery channels to a rural community. 3. Product quality and consistency. : Objectives The objectives for pizza are: 1. To establish the market presence needed to support marketing and sales goals and to attract customers. 2. To achieve double dig it profit margins. 3. To reach healthy monthly sales by the end of the year, and average monthly sales increasing. Stakeholders of business • Employee • Government • Customers • Investors • Communities • Owner and management • Creditors More information about business: The pizza shops have...
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...put in into commerce. In commerce, it makes no difference whether you are using your real name—or any other name, for that matter. The issue is whether you are infringing on someone's trade name. The question here concerns intellectual property. Explain whether or not it matters that Rally is associated with pizza. Know, it does not matter if Rally is associated with pizza. The use of the name does not depend on whether people would confuse pizza with cars. The key is the name "Rally." Two businesses that use the same trade name in the same market area can confuse people, and Herman has an exclusive trade name use of "Rally." Explain how important the fact is that Herman started to use the name Rally first in that particular geographical area. Herman started to use the name Rally first in that particular geographical area is very important because it is probably the deciding factor in this particular instance. The fact that they have thrived in their town for so long also shows that they have gained a level of trust with consumers as well. When it is possible for consumers to mix up both businesses with the same name, it could be detrimental to both the dealer ship and pizza parlor. Explain what rights you have in your trade name. There are many rights you have in your trade name .The answer basically is that the uniqueness of the trade name is perhaps less important than the length of time that it has been used, the association in the public's eye of the trade name...
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...BUS107003016*201002 Week Eight December 6, 2009 RUNNING HEAD: PAPA JOHN’S/FACEBOOK CASE STUDY Papa John’s/Facebook Case Study Papa John’s/Facebook Case Study Papa John’s advertising developed slowly over the years. Papa John’s started out advertising by word of mouth – customer to customer. Papa John’s did not start advertising on television until 15 years after its doors opened and that was 10 years ago. Their word of mouth advertising did not turn into a social networking advertisement until November 2008. Papa John’s strengths are that they are a good pizza place. They are a contender with the other big pizza company names in the market. One of Papa John’s weaknesses was due to the fact that they did not start advertising for many years. Once they did people would say, “I have never heard of Papa John’s”. After a period of time their slogan sticks. They advertise “Better ingredients, better pizzas, Papa John’s”. It is an accreditation to their television advertising campaign that that slogan remains with people. I cannot think of any immediate problems except for the fact that they did not start advertising for such a long period after they opened their doors. I believe that their move to advertise on Facebook was ingenious. Many people on Facebook become fans of almost anything. Becoming a fan of Papa John’s on Facebook enabled the network to do the “word of mouth by internet”, so to speak. One person reads the other is a fan of Papa John’s and...
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