Premium Essay

Pizza H

In: Business and Management

Submitted By illanaelkaim
Words 1120
Pages 5
Pizza hut * In the 80s the consumer behavior was changing: convenient was increasingly important increase home delivery business * Pizza was seeing as a good to be consumed at home
Those 2 factors pushed pizza hut to potentially enter home delivery market

Obstacles * Corporate culture * However, Pizza huts core business was not built around the delivery system. All of its marketing operational efficiency and product were were focused on the eat in carryout family experience. * The idea of delivery was also not welcomed at all levels of the company. Franchisees were reluctant due to increasing cost and upsizing the pizzas for delivery. Many didn’t see a need in their respective markets to offer delivery services. Since 1985 when PH imposed on the franchisees to develop the delivery units, it created an internal conflict and huge disagreement throughout the company (p.8) * There are 2 different objectives for the franchisees and the company. Pizza hut was very interested in increasing its market share while the individual franchisees were more interested in keeping up their profitability (p.7) * Franchisees implemented in small towns weren’t interested in delivery comparate to the ones in more densely populated markets. * Costs * The ongoing investment for delivery is as expensive as a traditional restaurant. According to exhibit 4 the profit margin for company owned delivery unit was 8.8% whereas 13.1% for traditional restaurants. * PH allowed company owned restaurants to have enough resources for advertising and operations of 2 business units (in order to separate more easily the delivery unit) while franchisees struggled to keep up good coordination between delivery and eat-in. * Internal competition * There is a fear that delivery units will cannibalize the traditional eat in units and therefore reduce...

Similar Documents

Free Essay

Quiz

...education, to do so she started a food booth outside the Tech stadium selling Slices of cheese pizza, hot dogs, and barbecue sandwiches. This covers the items X1, X2, and X3 respectively. The costs of these items are $4.50, $0.50 and $1.00 respectively. As one knows the objective is to maximize Julia Robertson’s profit. The method of doing this is by evaluating subtracted costs from the selling price. Things to consider are constraints and the cost of everything involved. Being that cost always seems the most important this paper will start there. Profit on pizza slice = $1.50 - $0.75 = $ 0.75 Profit on hot dog = $1.50 – 0.45 = $1.05 Profit on sandwich = $2.25 - $0.90 = $1.35 The overall profit would be the following: Z=0.75 X1+ 1.05 X2 + 1.35 X3 Constraints: Budget Constraints would go as follows: 0.75X1 + 0.45X2 + 0.90X3 <=$1500 Space Constraints: Space available = 3 x 4 x 16 = 192 sq. feet = 192 x 12 x 12 =27648 sq. inches The oven will be refilled during half time. Thus total space available = 27648 x 2 = 55296 Space required for pizza = 14 x 14 = 196 sq. inches Space required for pizza slice = 196/ 8 = 24.5 sq. inches Total Oven Space required: 24.5 X1 + 16 X2 + 25 X3 Constraint: 24.5 X1 + 16 X2 + 25 X3 ≤ 55296 sq. Inches Another area to consider is the demand or potential demand for each item and what the availability is. Julia can sell at least as many slices of pizza as she is able to sell hot dogs and sandwiches represented by: X2 ≥2 X3 X2 - 2 X3 ≥ 0 LP......

Words: 1156 - Pages: 5

Free Essay

Pizzapizzaz

...#include #include using namespace std; char DisplayStartupMenu(); char DisplayMenu1(); char DisplaySizeMenu(); char DisplayMenu2(); float DetermineSizeFactor(char,float); char DisplayMenu2(); void DisplayOrder(float,float,string); const int Mprice = 30; const int Cprice = 60; const int Sprice = 100; const int Vprice = 40; const int Avo = 5; const int Bacon = 8; const int Chicken = 7; const int Chilli = 5; const int Feta = 10; const int Garlic = 5; const int Pepper = 5; const int Ham = 8; const int Mince = 8; const int Mushr = 5; const int Pine = 5; const int XtraCh = 5; void main() { float price; float TotOwing=0.0; string pizza; string AlreadyOrdered; char startChoice,choice1,sizeChoice,choice2; float sizeFactor = 0.0; startChoice = DisplayStartupMenu(); while((startChoice =='B')||(startChoice =='b')) { choice1=DisplayMenu1(); while((choice1 == 'M')||(choice1 == 'm')||(choice1 == 'C')||(choice1 == 'c')||(choice1 == 'S')|| (choice1 == 's')||(choice1 == 'V')||(choice1 == 'v')||(choice1 == 'O')||(choice1 == 'o')||(choice1 == 'Q')||(choice1 == 'q')) { price = 0.0; switch(choice1) { case 'M': case 'm': price = price + Mprice; AlreadyOrdered = AlreadyOrdered + "Margherita "; break; case 'C': case 'c': price = price + Cprice; AlreadyOrdered = AlreadyOrdered + "Carnivore "; break; case 'S': case 's': price = price +......

Words: 314 - Pages: 2

Free Essay

Pizza

...management feasibility of the project. A. NAME OF THE BUSINESS: “PIZZAZZY” The name was formed due to its root word “pizzazz” meaning appealing and captivating. This embodies our pizza’s qualities. By introducing our very own “Pizzazzy” wrapped around pizza, it unleashes a new variety of scrumptious food to crave for. * Description of the Logo Figure 1.1 Description of Logo Business Logo “Pizzazzy” logo consists of a graphic representation of the product itself. The picture interprets scrumptious pizza wrapped around. The font for “Pizzazzy Pizza” illustrates ease and as to the hue rendered it gives off insatiable flow of energy. It was partnered with a shadowy light that means branching out, to spread the delight people had experienced. It is because we believe that the product is worthy of everyone’s taste buds. The green circle signifies prosperity and continuity in terms of satisfying service the business has to offer. Circular image represents ceaselessness of innovation and customer satisfaction. On the other hand, red being the warmest of all colors was chosen for the ribbon to symbolize our warm welcome to our customers and to increase their enthusiasm and interest about our pizza. It was also traced with a touch of yellow to brighten up the mood in each valued customer. We used these different colors because of their positive energy which we hope will transcend into our business B. STORE LOCATION * The business......

Words: 7916 - Pages: 32

Free Essay

Hh Holmes

...'White City' of a Lie H.H. Holmes proved his madness in his design of his hotel near the World's Fair in Chicago. He had a litany of evil deeds that would take a lot of lives of innocent people. Holmes’s personality is perfect for someone who could be able to commit murder, someone with, “dark hair, and striking blue eyes” (35). On the surface H.H. Holmes seemed to be a productive member of society. Born and raised in the small state of New Hampshire, he turned his fascination with the human body into a career when he graduated from the University of Michigan Medical School in 1884. Wealthy, well-educated and refined, the young doctor moved to Chicago where he became the owner of a drugstore, and eventually opened a hotel. His design of the building reflected Holmes’s desires to hide bodies, and clothing within the basement of the building to cover his crime. Later, the building was destroyed as a death chamber. Holmes wanted his hotel, “just comfortable enough and cheap enough to lure a certain kind of clientele and convincing enough to justify a large fire insurance policy” (85). He was a total lady-killer. Holmes knew how to make women feel special and knew how to use the greater liberalism of the time by carefully, gently flouting convention, which women away from their homes and families desired: "He stood too close, stared too hard, touched too much and long. And women adore him for it." (5). Even after he was discovered women defended him: "Holmes, she swore, had...

Words: 1319 - Pages: 6

Premium Essay

Nature Vs. Nurture In The Devil In The White City By Erik Larson

...Nature vs. Nurture The stories of serial killers have intrigued all of us at times. One of these stories is Devil in the White City written by Erik Larson. It tells the story of the World’s Fair and of America’s first serial killer, H.H. Holmes. Scientists and psychologists have wondered why people like H.H. Holmes do what they do. It brings up the question which has a bigger effect on your personality, the genetics you were born with or the environment you were brought up in. In other words, nature versus nurture. This concept was debated by well respected scientist, Matt Ridley. He looked at both ideas in a chapter he wrote called “Free Will”. Another story where nature versus nurture could be debated was in The Book Thief by Markus Zusak. It’s a story about a foster child in Nazi Germany. These nonfiction texts about evil lead me to believe that a person’s environment has the biggest effect on their social behaviors and their prejudices. Behavioral tendencies are caused by a person’s environment. Matt Ridley also believes this when he says everyone’s fate is determined by their environment: “This dystopia owes nothing to nature and everything to nurture. It is environmental, not genetic hell. Everybody’s fate is determined, but by their controlled environment, not their genes” (Ridley 304). Ridley agrees that everyone’s fate is determined by their environment and that fate determines their behavioral tendencies. In The Devil in the White City Holmes had a traumatic......

Words: 968 - Pages: 4

Free Essay

History 7

...History 7 October 31 2013 The devil in the white city The novel The Devil in the White City is a 2003 literary nonfiction book by Erick Larson. The novel is based on real characters and events; it illustrates the time period surrounding the building of the World’s Columbian Exposition, or also known as the Chicago World’s fair in 1893. The Fair was considered to honor and memorize the arrival of Christopher Columbus to America. The book is divided into four parts; the first three parts of the book take place between the years of 1890 till 1893 in Chicago, while the last part of the book takes place in Philadelphia in the year of 1895. The novel recreates the lives of two separate, yet very connected men during the Chicago World’s fair. The first character we are introduced to is Daniel Burnham, who is the architect that built the 1893 World’s Columbian Exposition. The story explains how he overcame many obstacles and struggles that he faced during the construction of the fair. The second character is H.H. Holmes AKA Herman Webster Mudgett, the serial killer who bring fear and terror to the fair, and haunts the fair in search of his victims. With the novel explaining how a great event the World’s Columbian Exposition is, and the mention of the story of H.H. Holmes, there is no doubt that the era from 1890 till 1893 was a great time as well as an evil time for the united states. With many events that has influenced and effected the novel The Devil in the White City,......

Words: 322 - Pages: 2

Premium Essay

Herman Webster Mudgett: The Life Of America's First Serial Killer

...The Life of America’s First Serial Killer Being known as America’s first serial killer may not have been on Herman Webster Mudgett’s bucket list however, pursuing a career in scamming and murder was. Mudgett, also known as H. H. Holmes was born intellectually smart and used his gift for infamous reasons. Starting out with a passion for medicine he began studying animals and animals corpses, this then led to his obsession with disassembling human corpses and murdering victims for satisfaction. As a scam artist and murderer, H. H. Holmes can be classified as a human monster that possesses more fearful characteristics of a naturally born monster than a fictional character such as, Norman Bates. Born into a wealthy family on May 16th, 1861...

Words: 1449 - Pages: 6

Premium Essay

Research Paper

...Chapter 1: Introduction History In 1954, Sherwood “Shakey” Johnson pooled his funds with those of college friend, Ed Plummer to open the first Shakey’s outlet. The building was a remodeled grocery store located at the "57th" and "J" Streets in Sacramento, California. The two owners with the help of their friends opened the parlor on April 30, a Friday evening. As the ovens, were not complete, only beer was sold the first weekend. Johnson entertained guests by playing the piano and plumber served the beer. With the money from the beer sales, the partners bought pizza products and began selling pizzas on Monday. Ten days later, they had fourteen employees and a month later, Dixieland jazz entertainment was added. The restaurant at "57th" and "J" Streets has grossed millions of dollars and is still a successful Shakey’s today. With the success of the first Sacramento restaurant, Johnson and Plummer opened a second Shakey’s two years later in a remodeled mattress factory on Foster Road in Portland, Oregon. The Shakey’s name and concept were already familiar due to the nightly jazz radio program they sponsored. In 1957 Shakey’s service companies began franchising. Opening that year were franchised restaurants in Seattle, Washington, Albany, Oregon, Carmichael, Concord, and Marysville, California. The franchise units also introduced a standard Shakey’s building design. Prior to it, the restaurants have always been located in existing remodeled structures. Shakey’s began to......

Words: 2045 - Pages: 9

Premium Essay

Marketing Mix

...Chapter 01 Executive Summery This report looks in to the three products that have being selected .They're Coca Cola, pizza, Sony Ericsson. With aid of the information I've gathered, I have evaluated each product and analyzed their product levels and given reasons why I placed the characteristic of each product in that specific level, and explained how a marketer can use these to make product awareness. Then, I've placed the products in the tangibility continuum and I have the reasoned out why I placed each product in the tangibility continuum. The chosen service product is further analyzed and given methods of how to improve the tangibility of it. Chapter 02 Product levels Introduction of 5 product levels In the 1960's, the economist Philip Kotler changed the perception of marketing. He described what marketing is rather than what marketers do, thereby changing marketing from a departmental specialization into a corporate wide doctrine. For Kotler, marketing was a 'social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others'. For him, a product is more than physical. A product is anything that can be offered to a market for attention, acquisition, or use, or something that can satisfy a need or want. Therefore, a product can be a physical good, a service, a retail store, a person, an organization, a place or even an idea. Products are the means to an end wherein the end is the......

Words: 3338 - Pages: 14

Free Essay

Story

...Kyrsten Arnold Period 4 11/1/11 Scary Story This was going to be a scary night. First, at dinnertime, my mother, father, and I had the normal Friday night meal, pizza. All three of us had gathered in the family room and ate in silence as we watched my dad’s favorite TV show “Chopped”. After I finished my last delicious bite of pepperoni pizza, I became tired of cooking competitions, so I began to wash my dishes. As I did I took a glance out the window in front of the sink and had to do a double take, because there, slightly behind a tree, only a few yards behind my house was a tall man in a long dark coat and a pitch black hat. I blinked several times and rubbed my eyes. When I looked back, he was gone. Phew, it was just my eyes playing tricks on me. I let out a relived sigh as I finished my dishes and headed up to my room to read my book. Next, at bedtime, just as I was about to pull the sheets over me, I saw him again, but he looked different. He stood in rags and this time I could see his face. His pale face was like that of a vampire and his dead gray eyes burned into mine. Then I realized he was carrying something big. My eyes grew wide and I rubbed them frantically, but when I opened them again he was still there and had moved even closer to the house. As he moved forward he stepped into a pool of moonlight and I could see what was in his hands. A chainsaw. A bloody, red chainsaw was what he carried. I wanted to scream but my mouth felt dry and scratchy, like...

Words: 870 - Pages: 4

Free Essay

Jobs

...I made sure I was early so that I would make a good first impression. After I clocked in I made my way into the kitchen where I heard loud rap music. There was no one in the French fry smelling kitchen when I first walked in. I was a little confused to why I was hearing Method man and Redman blasting out of the speakers because no one was around. I began to take off my jacket when one of the older employees came out of the freezer with a large box of pizza dough. He introduced himself as Gary and told me that he was going to be training me tonight. It was Six O’clock and the Celtics game started at seven. We had an Hour to pre make pizzas and store them in the freezer. Gary started to show me how to make the pizzas. The dough was the hardest part. I kept getting holes in the dough whenever I would try and knead it. I eventually somewhat got the hang of it. I made about four pizzas and he made the rest. We had ten total pizzas made and it was about to be game time. Gary started to pop a few of the pizzas in the oven. Orders started to come in at the same time and that was my job. I can remember my first order was a BBQ...

Words: 1093 - Pages: 5

Premium Essay

Warning: Contents May Make You Want to Order a Pizza

...YOU WANT TO ORDER A PIZZA Scene One: Once Upon a Dinnertime Mary is hanging out with a few friends and her brother. She wants to order pizza tonight, but can’t afford to do so all by herself. She won’t be able to get what she wants unless she can convince all of the others to chip in for pizza, but she has her skills from English class to help her in her mission! Our story begins… Mary: (writes on whiteboard) “Thesis: We should order a couple of pizzas for dinner tonight.” Mary: (looks over at the people watching TV) Guys? What do you think? Chris: Maybe. What do the rest of you… hmm, maybe we’d better wait for a commercial. Well, I’m paying attention. Why pizza? Mary: Uh… hmm. Chris: Also, since when do you have a whiteboard in your living room? Mary: (writes) “Pizza was a regular dinner in my family, growing up. My brother and I were always happy when our parents said, ‘Pizza night!’ Both our parents worked, which meant that there was often no one with much time to cook. They enjoyed the break from cooking, and we all enjoyed the pizza (and the break from washing dishes). We’d only have it once every couple of weeks, though, so we never got tired of it. Basically, pizza is great.” Chris: o_O What was that? Mary: I was showing that pizza is delicious! …And time-saving and stuff! Chris: …Where did you talk about pizza being delicious? I just saw a story. Mary: In the middle! I said we all enjoyed the pizza. Chris: Um. I......

Words: 1768 - Pages: 8

Free Essay

First Date

...It was a beautiful fall evening. The sun was just beginning to give way to incoming twilight. I could smell winter in the air, even through my closed window. Soon there'd be snow on the ground. Matchbox Twenty was playing on my clock radio. I want to push you around...” The mood was set for a soft autumn night. However the mood inside my room was quite different. I was running around trying to do a million things a one time. My makeup was all wrong for my outfit. My hair was too big, no, now too flat. My stomach was rolling inside itself. My poor tummy was on tumble dry and I couldn't quite get it to stop. I couldn't find my shoes; my shirt had foundation on the side. What I really wanted to do was to sit on my bed and cry. Brian had called twenty minutes before the chaos. I could not believe he had called me. He probably thought I was stupid because I was so tongue-tied. He asked me if I would mind coming to dinner with him and a few of his friends. Would I mind? Do cows moo? The horn honked. My frustration grew. If this was a real date, my first one ever, shouldn't he come to the door and pick me up? Maybe take my arm in his and lead me to the car? I had envisioned my first date to at least start off right. This must be an omen. I walked out the door. The moment I heard the click of the lock I knew I looked horrible. A million thoughts raced through my mind, among these were the fact that I should have worn the blue shirt, my hair looks horrible, and oh God everyone is......

Words: 778 - Pages: 4

Premium Essay

Week 1

...The importance of making this business a success is increasing profitability, reducing the waiting time in the restaurant, and having a process implemented that will maintain a balance between the demand for service and the capacity of the system to provide the service to customers. Customers are dissatisfied with the wait time and it necessary to evaluate the customer population, customer que wait times, the servicing system, and develop a priority rule for determining who is served next. The current business flow through process at the pizzeria is: 1. four servers 2. two kitchen staff 3. four manual ovens 4. 14 tables that seat four with no other table seating types available 5. Cream puffs product in addition to Pizza and uniqueness. As the business is being passed down, it is important for the successor to recognize the learning curve and understand the restaurant as it functions today. During peak times, the pizzeria staffs four wait staff and two kitchen workers. With customers arriving in groups of two to four every three to five minutes there are only 14 4-top tables, but no 2-top tables to seat each party. The entire process from when a customer walks into the pizzeria to the time they leave takes 53 minutes. Eleven of the minutes are consumed just waiting to be seated at an open table and another 13 minutes are consumed back in the kitchen processing the order – room for improvement. Applying the learning curve theorem By turning four of the 4-tops......

Words: 797 - Pages: 4

Free Essay

Operations

...Simulation Introduction “Applying the Learning Curve Theory” simulation regards around Mario’s Pizzeria, a pizza parlor based in Palm Springs, California. Mario’s pizzeria is a successful business in Palm Springs that is known for its originality and freshness in taste. Mario, the owner of Mario’s Pizzeria, examines his grandson’s capability of managing Mario’s Pizzeria. He will test his grandson’s management abilities and will declare his grandson the heir of Mario’s pizzeria if his grandson is successful. In this simulation, one will run the restaurant as if Mario’s grandson and will use his/her knowledge from the previous business classes. The student’s goals are profit maximization and minimization of wait time for customers. Optimization of both factors is the key to success in this situation. Learning Curve Theory First step is identify whether the current table set up is appropriate for this business situation. I set a cost of 20 dollars per day for ten tables of four people. 95.71% of the four table sets are exploited at $20; 87.27% of the two table sets are exploited at $16. The operating staff of four people is operated at 86.94% with a mean, standard deviation, and total cost of $8.00, $2.12, and 200 dollars per day. The operating kitchen staff is employed at 65.14 percent efficiency with two people and a mean, standard deviation, and total cost of $3.00, $1.00, and $160.00. Altering the values of table sets and kitchen/waiter did not increase the profits as......

Words: 626 - Pages: 3