...Domino’s Pizza Goes Natural Nicole Phillips MKG310 – Introduction to Marketing Colorado State University – Global Campus Professor Michael Aubry October 25, 2015 Executive Summary The pizza industry is a mature and highly competitive market, while the organic/natural and vegetarian market is one that is seldom addressed, yet consumers are increasingly showing their interests in such foods. Domino’s Pizza has the opportunity to be an innovator in this groundbreaking field, and by only seeing a slight increase in costs of sales and advertisement, creating and releasing menu items that are organic/natural based or vegetarian will help Domino’s dominate the competition, while gaining three new market segments and positive PR. The following market plan will show in detail the opportunities Domino’s has on the horizon that they can utilize their competitively low prices for, and the steps and tactics they will need to implement in order to achieve success in this new field. Company Overview In 1960, brothers Tom and James Monaghan borrowed nine hundred dollars to purchase “DomiNick’s”, a pizzeria in Ypsilanti, Michigan (History, n.d). After growing bored of the pizza business, James traded Tom his half of the company for a Volkswagen Beetle, making Tom the sole owner of the company (History, n.d). Monaghan changed the company name to the one we know and love today, Domino’s, in 1965 with a mission to sell more pizza, and have more fun (Domino's Vision, Mission and Value...
Words: 4675 - Pages: 19
...Expansion Pizza Hut came to Pakistan in somewhat the same way it began in America; it was Dan Carney who approached Manzar Riaz with proposition of bringing the chain to Pakistan. Along with its flagship restaurant in Clifton it has three more operational units functioning in Karachi, while one is functioning in Gulberg, Lahore. It is called “RED ROOF”, with seating capacity of 350, which makes it the largest in the sub-continent. Pizza Hut being the first international Franchisee in Pakistan got an over whelming response when we opened up. * There is a strong untapped market across Pakistan for the introduction of Pizzas, Therefore consumers will be attracted towards the introduction of Pizza Hut across Pakistan. * Consumption pattern is more in Karachi Most importantly the food industry is attractive for the entrants, so, Pizza Hut will reap huge benefits out of pursuing this strategy. * Eating out” is the main source of entertainment in Pakistan .Pizza hut is soon to open new outlets in Gawadar port because there is new potential for new market. Have an opportunity to open an outlet in an emerging market * Soon to have outlets at Airport and Port Grand because eating Pizza is a rising trend of Pakistani society. * Pizza Hut has an opportunity to target new segments of class “C” customer base as they are currently targeting “A” and “B” class customers i.e. income groups of 50,000 & above respectively Recommendation Strategy: 1 Pizza Hut should come...
Words: 1237 - Pages: 5
...Pizza Hut Case Analysis For years now Pizza Hut, Inc. has been the leader of the pizza industry. We have been privileged to have had the opportunity to perform research on advancements we can make to maintain this reputation. Based upon our Economic Analysis we have decided to not launch the BIGFOOT pizza. The following gives a detailed analysis, offers alternatives to improving the Pizza Hut experience, and gives reasons why we came to this conclusion. Economic Analysis: First off, we appreciate the opportunity to have had an important role in Pizza Hut's latest product development, BIGFOOT. As you know, over the past five years market shares for the industry have changed much more drastically than in recent years. Our market share has been stagnant, and sales are down 10% this year in relation to last year's numbers. During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little...
Words: 1562 - Pages: 7
...TERM PAPER MBM 301 TOPIC- COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF DOMINOS AND PIZZA HUT SUBMITTED BY KAMINI GUPTA KHUSHBOO AGARWAL VARTIKA DESHMA NEHA GUPTA ROOPKISHORE B.AASHIQ INTRODUCTION Fast food is one of the world’s largest growing food types. India’s fast food industry is growing by 40%. The multinational segment of Indian fast food industry is up to Rs. 20 billion, a figure which is expected to zoom more than Rs. 40 billion...
Words: 3097 - Pages: 13
...Marketing Plan For Product Line Marketing Essay This report presents the market plan of Pizza Hut. In this marketing plan the toppings of Pizza Hut Pizza’s have been extended to ‘Halal’ Meet toppings. This report consists of Situational Analysis, Market Summary, Competition, product offering, distribution, Market Strategy and control. Situational analysis provides the brief history of Pizza Hut and depicts the situation of the industry in term of product offerings and competition. It explains that in the market there is an opportunity for ‘Halal’ meat toppings and it is already being offered by the competitors of Pizza Hut. In market summary section, SWOT analysis of Pizza Hut is carried out to evaluate the market position. Well in the market there are already many competitors offering ‘Halal’ food and Pizza Hut is in position to offer ‘Halal’ toppings and this will strength its market position against its competitors and will result in higher market share. There is a fierce competition in the market but by offering Halal Pizza toppings the market competition will be reduced and it will increase its market share in the industry. Then follows the distribution channel, and it is discussed that Pizza hut already have strong presence in UK and all its retail stores are the first point for customers. Therefore, it does not need any extra distribution channels in order to deliver the products to its customers. These product ‘Halal’ toppings will target the Muslims customers and the...
Words: 1676 - Pages: 7
...My Favorite Food Background I love pizza since I was a kid. I remember my first experience when I ate pizza. My mother brought me a slice of Pizza when she got home from grocery. At that time I wondered about the pizza because it has triangle shape and like having a rubber on it. Soon after I ate pizza and tasted it I became love it. Here are some other reasons why I choose pizza for my favorite food: • First, Pizza is all season food. I can have it anytime I want whether in winter or summer and I do not have to wait for special event. When I get exhausted after back from work and need to find my dinner I just simply call the room service to ask for pizza or call pizza to be delivered. • Second, Pizza has many varieties. I can never get bored with pizza because I can have thousands of varieties of pizza and put anything I want on it. • Finally, Pizza is affordable for me because the price is not expensive and it can fit with my budget. Why I Love Pizza As I mention before, I love pizza because I have several reasons to support it. And now I would like to discuss it a little bit more so that you can understand why I love pizza. 1. All Season food I can always eat Pizza regardless the season I have, not like ice cream which is too cold to eat in winter or grilled turkey where you can only have it in Thanksgiving. Furthermore my job requires me to travel to many cities in Indonesia and also to other countries. When I cannot figure out what food I want to eat for my...
Words: 763 - Pages: 4
...ADVERTISING TERM REPORT ON PIZZA HUT MARKETING PLAN & AD CAMPAIGN Table of Contents EXECUTIVE SUMMARY 1 HISTORY 2 INTRODUCTION 3 PIZZA IN PAKISTAN 3 Mission Statement : 4 Vision: 4 Objective & Goals: 5 Current Market Situation: 5 Other Leading Brands: 5 OBJECTIVE: 6 Segmentation: 6 Target Markets: 6 Positioning: 7 SWOT ANALYSIS: 7 Strength: 7 Weakness: 7 Opportunities: 7 Threats: 7 MARKETING STRATEGY: 8 1. PRODUCT 8 2. PRICE: 8 Pizza Hut Iftar Deal 2011 – All you can Eat 8 3. PLACE: 8 Pizza Hut Iftar Deal 2011 – All you can Eat 10 Advertising Strategies: 11 Media Strategy : 12 1. Television 12 2. Radio 12 3. Newspaper 12 4. Internet 13 5. Outdoor 13 Campaign Evaluation 14 1. Measure Sales Of New Products 14 2. Conduct Survey 14 3. Focus Groups 14 TOTAL CAMPAIGN BUDGET 14 EXECUTIVE SUMMARY The word "pizza" may be a derivative of the Latin word "picea", a Roman word used todescribe the blackening of bread in an oven. The word "pizza", in its current spelling emerged sometime in the middle Ages. It was used to describe both the sweet and saltypies that were becoming popular among Italian aristocracy. Pizza is basically a meal prepared in a plate made of bread. There are four main components of a basic pizza pie. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business...
Words: 3531 - Pages: 15
...market with A&W and the same amount in seafood with Long John Silvers. At the present moment the company unites several very powerful and well-known brands such as KFC, Pizza Hut and Taco Bell. KFC is mainly known for its fried chicken. Also KFC has a long history and is traditionally considered to be one of the most popular fast food restaurants competing with McDonalds one of YUM brands largest competitors. Yum! Brands also owns Pizza Hut which is a restaurant chain and international franchise based in Addison, Texas. They specialize in Americanized pizza along with side dishes including pasta buffalo wings, bread sticks, and garlic bread. At the present moment, Pizza Hut is the world’s largest pizza restaurant chain. Also, Yum! Brands has Taco Bell which is mainly based on Tex-Mex cuisine. Pizza Hut was established in 1958 in Wichita, Kansas. Within a little more than a decade, the company became the largest pizza chain in the world in terms of both sales and number of restaurants. The company had an initial public offering in 1972 on the NYSE. It continued to fuel its growth by purchasing smaller restaurants and supply and distribution companies. Shortly thereafter, Pizza Hut expanded into international markets. By 1977, the potential of the restaurant chain caught the eye of PepsiCo and it purchased the pizza company. Taco Bell was founded in 1962. It became increasingly successful in the Mexican fast food market, and PepsiCo, wanting to diversify its restaurant business...
Words: 1428 - Pages: 6
...1.1 AN introduction overview TO THE BROAD AREA OF TOPIC This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current...
Words: 21251 - Pages: 86
...Weaknesses5.3 Opportunity5.4 Threat | | 6. Bibliography | | | | 1.0 Company Background 2.1 Introduction Pizza Restaurant was opened by two brothers Dan and Frank Carney in 1958 in Wichita, Kansas. Dan and Carney borrowed 600 Dollar from their mother to open Pizza Hut Restaurant. After borrowing 600 Dollar from their mother, they purchased second-hand equipment and rented small building in their home town. In 1959, the 3rd Pizza Hut restaurant was set up as a Franchise which they open in Topeka, Kansas. Their vision is to develop Franchise System which became a worldwide successful marketing model. Pizza Hut was first mover towards international market and set up first Pizza Hut outlets in Canada in 1968. Almost ten years later, Pizza Hut serving one million customers in a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under ticker symbol PIZ. International Pizza Hut restaurant became 100 in number while the total number of Pizza Hut reached 2000 in 1976. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. Pizza Hut opened its 5000 unit in Dallas, Texas. Pizza Hut celebrated its 30th anniversary with more than 6000 units in 1988. In 19th May 1982, Pizza Hut began its operations in Malaysia with the opening of its first outlet. In 1996, Pizza Hut sales in the United States were over $5 million. However,...
Words: 5602 - Pages: 23
...Yum! Brands Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the Taco Bell name, chicken with the world famous Kentucky Fried Chicken brand, pizza with the Pizza Hut chain, and seafood with their Long John Silver’s restaurants. Yum! Brands also owns A&W Restaurants, the longest running franchise chain in the United States, and the world's largest delivery wing chain, WingStreet Restaurants. In their traditional form, units feature dine-in, takeout and, and drive-thru or delivery of fast service food items. Non-traditional units include “express” units and kiosks with limited selections on the menu. These venues are located in non-traditional locations for convenience and practicality, such shopping malls, airport terminals, gasoline service stations, sport centers and stadiums, recreational and amusement parks, convenience stores and colleges and universities (Yum! Brand “Our Brands”). Geographic Sectors Yum! Brands operations include three major segments: a) The United States b) China, Thailand and Taiwan and c) International. Although domestic...
Words: 2113 - Pages: 9
...The company background and its business nature The Vision of Pizza box is “To be the best Pizza Delivery Company in Hong Kong by providing 100% SATISFACTION to all stakeholders”. Pizza Box is a company concentrating on pizza retailing, especially focus on pizza delivery. The Company was established in 1985 and wa a franchisee of the renowned pizza company Domino’s Pizza in Hong Kong and Macau. By February 2003, the franchisee was expired and the Company was by then no longer operated with Domino’s Pizza. On the first of March in the same year the Company then developed its own pasta and pizza and relaunched as Pizza Box. Pizza Box follows the principle of food quality control of Domino’s Pizza and offers a wider variety of food at a lower price. By now Pizza Box has opened 14 stores located in Hog Kong Island, Kowloon and the New Territories, for example, Pokfulam, Honghom, Tai Po, Shatin and Yuen Long etc. External environment Porter’s Five Forces Model Porter‘s Five Forces Model is a framework to analyze the competitive pressures of industry and business strategy. If consist of 5 aspects 1. Buyer power 2. Supplier power 3. Threat of substitute 4. Threat of new entrants 5. Rivalry among existing competitors Bargaining power of buyer The bargaining power of the buyer is low, because buyer do not has a large , concentrated buying power . Although there are a lot of customers in the market , but most of them are unlikely to buy a large amount products...
Words: 2379 - Pages: 10
...Pizza Hut History The Pizza Hut story began in 1958 in Wichita, Kansas where two brothers, Danny and Frank Caney, opened their first restaurant. Within one year, they franchised their first unit. In 1968, the company entered the international market with a store in Canada. The following year stores opened in Australia, Mexico and Germany. In 1977, Pepsico, leader in the snack and beverage industry acquired Pizza Hut, initiating its entrance into the restaurant industry. At that point in time, Pizza Hut consisted of approximately 3,200 units (Tricon website 2001). By 1989, Pizza Hut had stores in fifty four countries and in the same year the company opened its first location in the state of São Paulo, Brazil. The parent company Pepsico grew later with the acquisition of Taco Bell and KFC, each brand expanding through the development of company-owned units and franchises throughout the world. In an effort to sharpen Pepsico’s focus, in 1997, it announced a plan to separate the company’s packaged goods and restaurant businesses. The new company was named Tricon Global Restaurants, and upon its formation became the world’s largest restaurant company in terms of units, and second in the world in terms of sales (Pepsico websitepress releases). The Tricon corporate philosophy promotes “A passion for putting a ‘YUM’ on people’s faces around the world… that special eating experience that makes you smile and creates lifelong customers” (Tricon website 2001). For all...
Words: 2696 - Pages: 11
...Chakravarti Shubhankar Rudra Bhavya Nijhawan Jatin Arneja EXECUTIVE SUMMARY Amid the previous four decades Pizza Hut and Dominos has constructed a notoriety for perfection that has earned the admiration of shoppers and industry specialists alike. Building a main pizza organization has required persistent advancement, responsibility to quality and commitment to client administration and worth. The characteristics of enterprise, development and initiative have portrayed Pizza Hut and Dominos business through over four many years of achievement. Through the quality of its legacy, its way of life and its kin and franchisees, Pizza Hut anticipates more achievement in future. There are distinctive destinations of each association. Keeping in mind the end goal to accomplish these destinations distinctive targets are set. Targets go down the chain of command contingent upon the way of the business. Along these lines, with a specific end goal to accomplish the destinations, administration settles on distinctive procedures. These procedures are isolated into numerous sub-parts and are helpful for the running of the business. The workers and the administration recognize what they need to accomplish through the objectives which have been set to them and the techniques they have embraced assist them with knowing the way they will accomplish the goals. Likewise, Pizza Hut has diverse targets set to them and they have embraced distinctive techniques to effectively accomplish the objectives...
Words: 3338 - Pages: 14
.................2 Corporate Overview….………………………...………………………........................................3 Target Market ……….………………………………....................................................................7 Marketing Strategies…………..……………….…..…………………………...............................10 Conclusion.......................................................................................................................................12 References.......................................................................................................................................12 Abstract Back in August 14, 2012 Domino’s Pizza officially changed their name to Domino’s (PR Newswire, n.d.). It has come a long way from its humble roots in 1960 in Ypsilanti, Michigan. According to the Domino’s webpage, brothers Tom and James Monaghan borrowed $900 and purchased a pizza store in Ypsilanti, Michigan named "DomiNick's," (Domino’s, n.d.). Its international presence commenced in 1983 opening its doors in Winnipeg, Manitoba, Canada. United Kingdom Domino’s followed in 1985 which also was the same year, Domino's opened its 1,000th store overall. In 1985, Domino’s stores were opened in the United Kingdom and in Tokyo, Japan. Fast forwarding to 1997, it had expanded to 1,500 international locations. By 2014,...
Words: 1782 - Pages: 8
