...Pizza Hut is an American restaurant chain and international franchise, known for pizza and side dishes, it is now corporately known as Pizza Hut, Inc. and is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company. One day in 1958, two enterprising college students, Frank and Dan Carney, borrowed $600 from their mom and opened a small pizza restaurant in their hometown in Wichita, Kansas. Frank and Dan Carney's secret of success was using only the freshest meat and vegetable toppings, with each pizza baked fresh to order. By December of the same year, they opened their second restaurant. By 1968, just 10 years later, they had opened over 300 restaurants. Today, Pizza Hut serves over a million pizzas a day in more than 12,689 restaurants in 88 countries making it the No.1 pizza brand in the world. In the Philippines, Pizza Hut began in 1984. It is now the country's most popular pizza chain serving Metro Manila and surrounding provinces, as well as Visayas and Mindanao with its Dine-In Restaurants, Delivery Units and Express Counters. The Home of Pan Pizza has indeed come a long way. It is still delighting millions of customers with pizza that is like no other - no wonder it's the world's favorite. So why don't you take home to your loved ones one of our world-famous pizzas today? Pizza Hut's Secret of Success The reason behind Pizza Hut's success all over the world is its steadfast belief and uncompromising drive in providing customers...
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...PROJECT REPORT ON PIZZA HUT Submitted By: * Shruti Bhatia (70) * Vikas Bansal (88) * Vipul Agarwal (90) * Dhruv Sahni(22) * Neha(42) * Aakanksha Vashistha(1) INDEX S. NO | PARTICULARS | PAGE | 1. | Pizza Hut – The Introduction | 3-5 | 2. | Ansoff Matrix | 6 | 3. | Quality Management | 7 | 4. | Perceptual Mapping | 8 | 5. | Technological Changes | 9-11 | 6. | Pizza Hut Service Quality Dimensions | 12--13 | 7. | Chase Strategy | 14 | 8. | SWOT | 15 | 9. | 7Ps of Services | 16-18 | 10. | Service Process | 19-20 | 11. | Fishbone | 21 | 12. | Servicescape | 22 | 13. | Gap Model | 23 | 14. | Research & Development | 24 | 15. | Variability | 25 | 16. | Maintenance & Materials Management | 26 | 17. | Our Experience with Project | 27 | PIZZA HUT-The Introduction Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country Pizza Hut is known for its * Good Quality Food (Hygiene) * Brand Name * Food worth its...
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...Yum! Brands, Inc. Yum! Brands, Inc., (NYSE: YUM), has managed to gain the large share of the world market of fast food restaurants. I believe this is because they have cornered several types of cuisines. They have the Southern style the Italian, and the Tex-Mex. On a smaller scale they have some of the hamburger market with A&W and the same amount in seafood with Long John Silvers. At the present moment the company unites several very powerful and well-known brands such as KFC, Pizza Hut and Taco Bell. KFC is mainly known for its fried chicken. Also KFC has a long history and is traditionally considered to be one of the most popular fast food restaurants competing with McDonalds one of YUM brands largest competitors. Yum! Brands also owns Pizza Hut which is a restaurant chain and international franchise based in Addison, Texas. They specialize in Americanized pizza along with side dishes including pasta buffalo wings, bread sticks, and garlic bread. At the present moment, Pizza Hut is the world’s largest pizza restaurant chain. Also, Yum! Brands has Taco Bell which is mainly based on Tex-Mex cuisine. Pizza Hut was established in 1958 in Wichita, Kansas. Within a little more than a decade, the company became the largest pizza chain in the world in terms of both sales and number of restaurants. The company had an initial public offering in 1972 on the NYSE. It continued to fuel its growth by purchasing smaller restaurants and supply and distribution companies. Shortly...
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... 1. Market Size Pizza Hut's smaller format store is about half the size and cost of its iconic red-roofed buildings. Chain began developing smaller stores three years ago. It so far has opened more than 300 and sees potential for 2,000 more in next five to 10 years. Pizza Hut is ordering up smaller restaurants. The iconic red-roofed chain, which saw its heyday in the 1980s, says downsizing and remodelling will allow it to open more restaurants and turn a profit faster for franchisees. Pizza Hut began developing this new model, dubbed Delco Lite, about three years ago when it realized delivery--which is the way most people prefer to receive their pizza--wasn't representing as much of the business as it once did. The new model opens up another 2,000 potential sites for Pizza Hut over the next five to 10 years. Pizza Hut, which is part of Yum Brands Inc. YUM, +0.60% has about 8,400 locations, most of which are the traditional, dine-in restaurants. Delco Lite trades the red roofs and dining rooms for a more contemporary design that fits in to tighter places and focuses more on delivery and carry-out. Pizza Hut has opened more than 300, and is mostly building them, in favor of the larger, stand-alone ones. The new model is about half the size of Pizza Hut's traditional restaurants and costs about half as much for franchisees to build, opening up more potential sites in the U.S. 2. Market Trends (Past 3-5yrs) Pizza Hut, Domino’s Pizza and Papa John’s once again...
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...1.1 AN introduction overview TO THE BROAD AREA OF TOPIC This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current...
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...THE VARIOUS PIZZA OUTLETS TABLE OF CONTENTS Topic | Page number | 1. Executive summary | 2 | 2. Introduction to fast food | 3 | 3. Introduction to pizza | 5 | 4. Domino’s Pizza | 7 | 5. Pizza Hut | 10 | 6. Papa John’s | 13 | 7. Comparative study based on 7P’s | 15 | 8. Key Findings | 17 | 9. Recommendations | 18 | 10. Bibliography | 19 | EXECUTIVE SUMMARY TITLE: “Comparative study of the various pizza outlets and formulating strategies for the weakest one.” This study was done to determine the strongest and the weakest brands in the Indian pizza market. The outlets chosen for the study were: Domino’s Pizza, Pizza Hut and Papa John’s. We went to each of these outlets of Greater Kailash area and studied the 7P’s of service over there. After studying all the aspects of 7P’s, we came to the conclusion that the outlet satisfying all the 7P’s was Domino’s Pizza, whereas Pizza Hut was second with a few dissatisfactions. Papa John’s was the weakest one, with low customer base. Some of the recommendations for Papa John’s to implement, so as to increase their customer base and give more competition to the top 2 pizza companies are: 1. Advertise more on print as well as electronic media, so as to position themselves in the minds of the consumers, just like domino’s and pizza hut. 2. Decorate their interiors and lightings creatively so as to attract the consumers. 3. Introduce low budget pizzas so as to attract...
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...Pizza Hut Case Analysis For years now Pizza Hut, Inc. has been the leader of the pizza industry. We have been privileged to have had the opportunity to perform research on advancements we can make to maintain this reputation. Based upon our Economic Analysis we have decided to not launch the BIGFOOT pizza. The following gives a detailed analysis, offers alternatives to improving the Pizza Hut experience, and gives reasons why we came to this conclusion. Economic Analysis: First off, we appreciate the opportunity to have had an important role in Pizza Hut's latest product development, BIGFOOT. As you know, over the past five years market shares for the industry have changed much more drastically than in recent years. Our market share has been stagnant, and sales are down 10% this year in relation to last year's numbers. During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little...
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...Jean-Marie Le Corre 3 année – Promo 10 IBS – Case Preparation ème Pepsico’s Restaurants Pepsico is company that originated within the soft drink business with the famous Pepsi. The name PepsiCo appeared in 1965 when the Donald Kendall, former CEO of the company merged the soft drink company with Frito-Lay, a snack food company. Later many others businesses were added, mostly through external growth (PFS was added as a way reduce costs), among which are Pizza Hut, Taco Bell and KFC. A- SWOT Analysis Strengths Diversified yet complementary activities within the food business o Good outlets for distribution of Pepsi fountain sodas Allows more reactivity Highly decentralized organization o Large, while not complete, coverage of the restaurant industry Strong innovative spirit within the company Well segmented restaurant brands Internal movement of manager allows good experience sharing Weaknesses Strong resistance to higher management control o Makes it difficult to answer some new demand of the market such as single PepsiCo’s contact Independence of businesses makes it difficult to put synergies in place Group operates competitors to its potential customers o Burger king, for example is a potential customer for Pepsi, but a competitor to PespiCo’s restaurants No shared and established strategy within the brand, just based on a good practice agreement Lack of cooperation between brands (The Toilet Paper victory) Opportunities Drive more synergies between brands Share...
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...Strategy Report for Yum! Brands Deirdre Chew Karen Bonner Mitchell Amsler April 14, 2010 Yum! Brands Table of Contents Executive Summary ...................................................................................................... 3 Company Overview ....................................................................................................... 4 History ......................................................................................................................... 4 Business Model ........................................................................................................... 5 Competitive Analysis .................................................................................................... 6 Supplier Power ............................................................................................................ 9 Buyer Power ................................................................................................................ 9 Entry and Exit ............................................................................................................ 10 Substitutes and Complements ................................................................................... 11 SWOT ........................................................................................................................... 12 Strengths .............................................................................................................
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...TERM PAPER MBM 301 TOPIC- COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF DOMINOS AND PIZZA HUT SUBMITTED BY KAMINI GUPTA KHUSHBOO AGARWAL VARTIKA DESHMA NEHA GUPTA ROOPKISHORE B.AASHIQ INTRODUCTION Fast food is one of the world’s largest growing food types. India’s fast food industry is growing by 40%. The multinational segment of Indian fast food industry is up to Rs. 20 billion, a figure which is expected to zoom more than Rs. 40 billion...
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...ADVERTISING TERM REPORT ON PIZZA HUT MARKETING PLAN & AD CAMPAIGN Table of Contents EXECUTIVE SUMMARY 1 HISTORY 2 INTRODUCTION 3 PIZZA IN PAKISTAN 3 Mission Statement : 4 Vision: 4 Objective & Goals: 5 Current Market Situation: 5 Other Leading Brands: 5 OBJECTIVE: 6 Segmentation: 6 Target Markets: 6 Positioning: 7 SWOT ANALYSIS: 7 Strength: 7 Weakness: 7 Opportunities: 7 Threats: 7 MARKETING STRATEGY: 8 1. PRODUCT 8 2. PRICE: 8 Pizza Hut Iftar Deal 2011 – All you can Eat 8 3. PLACE: 8 Pizza Hut Iftar Deal 2011 – All you can Eat 10 Advertising Strategies: 11 Media Strategy : 12 1. Television 12 2. Radio 12 3. Newspaper 12 4. Internet 13 5. Outdoor 13 Campaign Evaluation 14 1. Measure Sales Of New Products 14 2. Conduct Survey 14 3. Focus Groups 14 TOTAL CAMPAIGN BUDGET 14 EXECUTIVE SUMMARY The word "pizza" may be a derivative of the Latin word "picea", a Roman word used todescribe the blackening of bread in an oven. The word "pizza", in its current spelling emerged sometime in the middle Ages. It was used to describe both the sweet and saltypies that were becoming popular among Italian aristocracy. Pizza is basically a meal prepared in a plate made of bread. There are four main components of a basic pizza pie. There are different objectives of every organization. In order to achieve these objectives different targets are set. Targets pass down the hierarchy depending on the nature of the business...
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...In the last year Pizza Hut has been suffering lost due to poor marking strategy. However, pizza Hut has gained another type of customer that is growing rapidly. Pizzas huts main goal is to cover all of the consumers’ needs. By trying to provide this type of service the company lacks in some other areas that have affected their company. The consequences of their bad judgment have caused pizzas Hut to fall behind and gave the change for their computation to get on the lead by providing the service in a faster and cheaper way. Recently it not only lost customers but have lost money and the franchisees are not very happy with the result and solutions pizzas hut has come up with. The lack of team work has put Pizzas Hut in a situation that is affecting their image. Pizzas Hut needs to solve their issue before it istoo late. Pizzas hut has to work in improving their image with the consumers and also with the franchisees that arenot trust their work or strategies. The object of this New Year is to work on a specific market in order to increase their profits and consumer rating. STRENGHTS One of the strengths about the Pizza Hut its world’s largest restaurant and has a good reputation. It also has a good franchising development that had grown rapidly. After having a delivery service they started having a good sales and it became more profitable and beneficial. The company has so many media partners and has good advertisement that can attract people regardless their...
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...Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad, pasta, buffalo wings, breadsticks, garlic bread and desserts. Corporately known as Pizza Hut, Inc., it is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company. As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world. Pizza Hut is one of the biggest players in the pizza chain industry. But what makes pizza chain stand out above the rest - and how exactly have they been able to maintain such a strong presence in the world wide throughout all these years? What it comes down to is great tasting pizza made of fresh ingredients and freshly baked dough, all available at a cost that is affordable. Pizza Hut has established its strategy to be “We want to satisfy our customer by offering them the best” and its famous slogan C.H.A.M.P.S “Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed”. And to meet customers’ needs fulfillment and highly quality requirements. The professionalism in applying the Supply Chain Management. The serve of different products (Sauteed Pastas, Beverages, Appetizers, Soups and Salads, Pizzas, Desserts) imposes a close dealing with many suppliers and to be delivered in the proper time and location. The supply chain mainly consist of Direct Suppliers (Pepsi...
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...BSB, INC., THE PIZZA WARS COME TO CAMPUS Company Background BSB, Inc. is a large nationally operated food-services company. The company serves client organizations on a contract basis. Its business is divided into three (3) market-oriented divisions of corporate, airline and university or college. Case Summary Renee Kershaw is BSB's manager of food services at a medium-sized private university in the Southeast. BSB has been operating at the university for the past 10 years and Kershaw has been the manager at BSB for the past 18 months. At the university, BSB caters for 6000 students and 3000 faculty staff and support personnel via its 3 different eateries in the university campus. The three eateries are: a) The Cafeteria – Open for breakfast, lunch and dinner daily b) The Dogwood Room – Serves an upscale luncheon buffet on weekdays only c) The Grill – Open between 11a.m to 10p.m daily and until midnight on Friday and Saturday nights Initially, after 4 months being in-charge of BSB's operations at the university, Kershaw conducted a survey on customer needs and market trends. The survey revealed that students were not satisfied with the food services at the university. A large amount of the food being consumed by students was not from BSB's facilities mainly due to a lack of variety and unsuitable facilities' serving time for the students. Below are the data from the survey: Food prepared in dorm room 20% Food delivered from off campus 36% Food...
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...CASE BSB, INC.: THE PIZZA WARS COME TO CAMPUS Renee Kershaw, manager of food services at a medium-sized private university in the Southeast, has just had the wind taken out of her sails. She had decided that, owing to the success of her year-old pizza service, the time had come to expand pizza-making operations on campus. However, yesterday the university president announced plans to begin construction of a student center on campus that would house, among other facilities, a new food court. In a departure from past university policy, this new facility would permit and accommodate food-service operations from three private organizations: Dunkin’ Donuts, Taco Bell, and Pizza Hut. Until now, all food service on campus had been contracted out to BSB, Inc. CAMPUS FOOD SERVICE BSB, Inc., is a large, nationally operated food-services company serving client organizations. The level of service provided varies, depending on the type of market being served and the particular contract specifications. The company is organized into three market-oriented divisions: corporate, airline, and university or college. Kershaw, of course, is employed in the university or college division. At this particular university, BSB, Inc., is under contract to provide food services for the entire campus of 6,000 students and 3,000 faculty, staff, and support personnel. Located in a city of approximately 200,000 people, the campus was built on land donated by a wealthy industrialist. Because the campus is somewhat...
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