...management feasibility of the project. A. NAME OF THE BUSINESS: “PIZZAZZY” The name was formed due to its root word “pizzazz” meaning appealing and captivating. This embodies our pizza’s qualities. By introducing our very own “Pizzazzy” wrapped around pizza, it unleashes a new variety of scrumptious food to crave for. * Description of the Logo Figure 1.1 Description of Logo Business Logo “Pizzazzy” logo consists of a graphic representation of the product itself. The picture interprets scrumptious pizza wrapped around. The font for “Pizzazzy Pizza” illustrates ease and as to the hue rendered it gives off insatiable flow of energy. It was partnered with a shadowy light that means branching out, to spread the delight people had experienced. It is because we believe that the product is worthy of everyone’s taste buds. The green circle signifies prosperity and continuity in terms of satisfying service the business has to offer. Circular image represents ceaselessness of innovation and customer satisfaction. On the other hand, red being the warmest of all colors was chosen for the ribbon to symbolize our warm welcome to our customers and to increase their enthusiasm and interest about our pizza. It was also traced with a touch of yellow to brighten up the mood in each valued customer. We used these different colors because of their positive energy which we hope will transcend into our business B. STORE LOCATION * The business is located...
Words: 7916 - Pages: 32
...History Main article: History of pizza The Ancient Greeks covered their bread with oils, herbs and cheese. The Romans developed placenta, a sheet of flour topped with cheese and honey and flavored with bay leaves. Modern pizza originated in Italy as the Neapolitan pie with tomato. In 1889 cheese was added.[2] King Ferdinand I (1751–1825) is said to have disguised himself as a commoner and, in clandestine fashion, visited a poor neighborhood in Naples. One story has it that he wanted to sink his teeth into a food that the queen had banned from the royal court—pizza.[3] In 1889, during a visit in Naples, Queen Margherita of Savoy was served a pizza resembling the colors of the Italian flag, red (tomato), white (mozzarella) and green (basil). This kind of pizza has been named after the Queen as Pizza Margherita. Base and baking methods Pizzas in a traditional wood-fired brick oven The bottom of the pizza, called the "crust", may vary widely according to style—thin as in a typical hand-tossed pizza or Roman pizza, or thick as in a typical pan pizza or Chicago-style pizza. It is traditionally plain, but may also be seasoned with garlic, or herbs, or stuffed with cheese. In restaurants, pizza can be baked in an oven with stone bricks above the heat source, an electric deck oven, a conveyor belt oven or, in the case of more expensive restaurants, a wood- or coal-fired brick oven. On deck ovens, the pizza can be slid into the oven on a long paddle, called a peel, and baked directly...
Words: 1121 - Pages: 5
...Introduction Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut's market share has slowly eroded because of intense competition from their rivals Domino's, Little Caesar's and newcomer Papa John's. Home delivery was a driving force for success, especially for Pizza Hut and Domino's. However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions...
Words: 4640 - Pages: 19
...Pizza is a flatbread generally topped with tomato sauce and cheese and baked in an oven. It is commonly topped with a selection of meats, vegetables and condiments. The term was first recorded in the 10th century, in a Latin manuscript from Gaeta in Central Italy. In 2009, upon Italy's request, Neapolitan pizza was safeguarded in the European Union as a Traditional Speciality Guaranteed dish. The Associazione Verace Pizza Napoletana is a non-profit organization founded in 1984 with headquarters in Naples. It promotes and protects the "true Neapolitan pizza". Pizza is sold fresh, frozen or in portions. Various types of ovens are used to cook them and many varieties exist. Several similar dishes are prepared from ingredients commonly used in pizza preparation, such as calzone and stromboli. It is a popular fast food item. Etymology The origin of the word pizza is uncertain. The term "pizza" first appeared "in a Latin text from the southern Italy town of Gaeta in 997 AD, which states that a tenant of certain property is to give the bishop of Gaeta duodecim pizze every Christmas Day, and another twelve every Easter Sunday". Suggested etymologies include: The Ancient Greek word πικτή, "fermented pastry", which in Latin became "picta", and Late Latin pitta > pizza. Compare Greek pita bread and the Apulia and Calabrian pitta. The Ancient Greek word πίσσα, "pitch", or pḗtea, "bran" . The Italian word pizzicare meaning "to pluck", which refers to pizza being plucked quickly...
Words: 1948 - Pages: 8
...develop a brief business plan that highlights the financial, marketing, and organizational aspects. Now that you have identified several key components of your business, recommend how you would approach the first six months of operations. The name of the company is D-I-Y Pizza Palace. The origination of the name would be a self-explanatory approach to the business. D-I-Y (Do It Yourself) Pizza Palace will be a fun family oriented establishment that would allow its patrons to create their own pizza with numerous fresh veggies and toppings as options. Financial Aspect The startup costs for the business will be financed by personal savings and a close circle of family and friends who will serve as silent investors (no more than 4). These costs will include: building rental, purchasing of equipment, insurance, food, furniture (tables/chairs), supplies, etc. I will have enough funding to cover the first 6 months of rent, this will aid in my focus being more on building the brand and expanding customer bases without fretting over rent expenses. Marketing Aspect The marketing strategy describes the market’s need for the item and the way the business will fulfill it (Kurtz, 2012). The target audience for D-I-Y Pizza Palace is broad, I want to attract families, and therefore the ages can range from children to adults. My ideal location is within 1 mile from the most populated YMCA in the city. Families go the YMCA to participate in various activities and work out, having a place nearby...
Words: 885 - Pages: 4
...My Favorite Food Background I love pizza since I was a kid. I remember my first experience when I ate pizza. My mother brought me a slice of Pizza when she got home from grocery. At that time I wondered about the pizza because it has triangle shape and like having a rubber on it. Soon after I ate pizza and tasted it I became love it. Here are some other reasons why I choose pizza for my favorite food: • First, Pizza is all season food. I can have it anytime I want whether in winter or summer and I do not have to wait for special event. When I get exhausted after back from work and need to find my dinner I just simply call the room service to ask for pizza or call pizza to be delivered. • Second, Pizza has many varieties. I can never get bored with pizza because I can have thousands of varieties of pizza and put anything I want on it. • Finally, Pizza is affordable for me because the price is not expensive and it can fit with my budget. Why I Love Pizza As I mention before, I love pizza because I have several reasons to support it. And now I would like to discuss it a little bit more so that you can understand why I love pizza. 1. All Season food I can always eat Pizza regardless the season I have, not like ice cream which is too cold to eat in winter or grilled turkey where you can only have it in Thanksgiving. Furthermore my job requires me to travel to many cities in Indonesia and also to other countries. When I cannot figure out what food I want to eat for my...
Words: 763 - Pages: 4
...Weaknesses5.3 Opportunity5.4 Threat | | 6. Bibliography | | | | 1.0 Company Background 2.1 Introduction Pizza Restaurant was opened by two brothers Dan and Frank Carney in 1958 in Wichita, Kansas. Dan and Carney borrowed 600 Dollar from their mother to open Pizza Hut Restaurant. After borrowing 600 Dollar from their mother, they purchased second-hand equipment and rented small building in their home town. In 1959, the 3rd Pizza Hut restaurant was set up as a Franchise which they open in Topeka, Kansas. Their vision is to develop Franchise System which became a worldwide successful marketing model. Pizza Hut was first mover towards international market and set up first Pizza Hut outlets in Canada in 1968. Almost ten years later, Pizza Hut serving one million customers in a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under ticker symbol PIZ. International Pizza Hut restaurant became 100 in number while the total number of Pizza Hut reached 2000 in 1976. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. Pizza Hut opened its 5000 unit in Dallas, Texas. Pizza Hut celebrated its 30th anniversary with more than 6000 units in 1988. In 19th May 1982, Pizza Hut began its operations in Malaysia with the opening of its first outlet. In 1996, Pizza Hut sales in the United States were over $5 million. However,...
Words: 5602 - Pages: 23
...Pizza Hut History The Pizza Hut story began in 1958 in Wichita, Kansas where two brothers, Danny and Frank Caney, opened their first restaurant. Within one year, they franchised their first unit. In 1968, the company entered the international market with a store in Canada. The following year stores opened in Australia, Mexico and Germany. In 1977, Pepsico, leader in the snack and beverage industry acquired Pizza Hut, initiating its entrance into the restaurant industry. At that point in time, Pizza Hut consisted of approximately 3,200 units (Tricon website 2001). By 1989, Pizza Hut had stores in fifty four countries and in the same year the company opened its first location in the state of São Paulo, Brazil. The parent company Pepsico grew later with the acquisition of Taco Bell and KFC, each brand expanding through the development of company-owned units and franchises throughout the world. In an effort to sharpen Pepsico’s focus, in 1997, it announced a plan to separate the company’s packaged goods and restaurant businesses. The new company was named Tricon Global Restaurants, and upon its formation became the world’s largest restaurant company in terms of units, and second in the world in terms of sales (Pepsico websitepress releases). The Tricon corporate philosophy promotes “A passion for putting a ‘YUM’ on people’s faces around the world… that special eating experience that makes you smile and creates lifelong customers” (Tricon website 2001). For all...
Words: 2696 - Pages: 11
...………………………………………………………………. 1 Mission and Vision ……………………………………………... 2 Goals ………………………………………………………………. 3 Objectives .....….……………………………………………….. 4 B. Marketing Aspect Strength …………………………………………………….... 5 Weakness Opportunity ……………………………………………………… 6 Threats C. Technical Aspect Vicinity Map/Location Map .……………………………………. 7 Perspective as a Whole …………………………………………….. 8 Floor plan ……………………………………………………… 9 D. Management Aspects Organizational chart ……………………………………………… 10 Offered facilities and Amenities …………………………………… 11 E. Marketing Strategy ……………………………………………………… 12 Price List ……………………………………………………... 13 Banner ……………………………………………………………… 15 Logo ……………………………………………………………… 16 INTRODUCTION Pizza World is a fast food restaurant located in Monumento. We come up to build this food establishment because this is one of the popular and center place in CAMANAVA area where volume of people are in here every day because of the Commercial building and business centers, schools, malls and terminals and also it will be a great target for the success of our restaurant. It is also located just beside the road where walk – in customers, students, employees and travelers can...
Words: 1240 - Pages: 5
...PROJECT REPORT ON PIZZA HUT Submitted By: * Shruti Bhatia (70) * Vikas Bansal (88) * Vipul Agarwal (90) * Dhruv Sahni(22) * Neha(42) * Aakanksha Vashistha(1) INDEX S. NO | PARTICULARS | PAGE | 1. | Pizza Hut – The Introduction | 3-5 | 2. | Ansoff Matrix | 6 | 3. | Quality Management | 7 | 4. | Perceptual Mapping | 8 | 5. | Technological Changes | 9-11 | 6. | Pizza Hut Service Quality Dimensions | 12--13 | 7. | Chase Strategy | 14 | 8. | SWOT | 15 | 9. | 7Ps of Services | 16-18 | 10. | Service Process | 19-20 | 11. | Fishbone | 21 | 12. | Servicescape | 22 | 13. | Gap Model | 23 | 14. | Research & Development | 24 | 15. | Variability | 25 | 16. | Maintenance & Materials Management | 26 | 17. | Our Experience with Project | 27 | PIZZA HUT-The Introduction Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country Pizza Hut is known for its * Good Quality Food (Hygiene) * Brand Name * Food worth its...
Words: 4898 - Pages: 20
...Pizza Hut Scenario Pizza Hut has built an outstanding reputation for service that has earned the respect of the customer. Building a leading pizza company requires continuous innovation, commitment to quality and dedication to customer service and value. One of Pizza Hut's target audiences is on-the-go-moms. Busy moms want to be guilt-free of their busy lifestyle and still want to provide good satisfying meals in a hurry. Pizza Hut offers both value and convenience. Great options are the Skinny Pizzas, which have fewer calories that the health-conscious mom can appreciate. An insightful way to reach out to these moms could be advertising in the periodicals that they read. Busy moms are always looking for useful tips and ideas from such publications as Ladies Home Journal, Woman's Day, and Redbook. Another target group is young adult males. Pizza is so versatile; it easily fits into young men's active lifestyle. It is no muss, no fuss that makes it super convenient, and cold pizza out of the fridge the next morning is a champ's breakfast. A good way to reach out to this group is through media campaigns that incorporate sports. Super Bowl, Sunday night football, March Madness are just some examples. Pizza Hut engages the customers that visit their website through personal interaction. Customers can pick and choose endless combinations of crust, sauce, and toppings. Who doesn't want it their way? Express Checkout is offered to repeat customers so that they have...
Words: 585 - Pages: 3
...1. ¿Qué pasos muestra el Pizza Tracker para el usuario? Pasos: 1. Orden puesta 2. Preparación 3. Cocción 4. Control de calidad 5. Entrega Finalmente para darle seguimiento el cliente introduce su número de teléfono para poder darle seguimiento a su pedido. 2. ¿Cómo mejorar el Pizza Tracker hacia el usuario? El pizza traker de Domino’s permite a los clientes hacer sus pedidos en línea y a su vez rastrear los mismos. Este sistema permite a los clientes ver una versión fotográfica simulada de su pizza mientras esta es personalizada, Pizza Tracker muestra una barra horizontal que rastrea el progreso de un pedido en forma gráfica ; A medida que Domino´s completa cada paso del proceso de cumplimiento del pedido. Cabe señalar que también tiene la ventaja de que no tiene que moverse a la pizzería, esto le ahorra tiempo y dinero. 3. Sería una influencia del servicio del Pizza Tracker para pedir una pizza de Domino’s, en lugar de una cadena de la competencia? ¿Por qué o por qué no? Sí, porque con este servicio, el cliente puede darle seguimiento a su orden para saber en donde encuentra exactamente, es una forma de convencerlo para que las pizzas de Domino’s en lugar de elegir alguna otra pizzería de la competencia 4. ¿Qué mejoras le haría a la característica de la realización de pedidos? Integrar un sistema de software, para mejorar la coordinación y la toma de decisiones. También muy importante los sistemas de administración de la cadena de suministros ya que...
Words: 332 - Pages: 2
...DOMINO’S SIZZLES WITH PIZZA TRACKER 1 Domino’s Sizzle with Pizza Tracker January 17, 2015 Abstract The purpose of this case study is to exam how Domino’s pizza uses Information Systems to regain their share of the Home Delivery pizza market. I’ll discuss how Domino’s overcome a bad reputation and improved their product and services. I will also discuss the changes and process systems implemented along with where they currently stand in the market and with their customers. I will finish with the technology Domino’s plans to use in the future. DOMINO’S PIZZA SIZZLES WITH PIZZA TRACKER 2 Domino’s Pizza Sizzles with Pizza Tracker This case study discusses the impact that information systems and global e-business has had on Domino’s Pizzas’ reemergence as an industry leader in the home-delivery pizza market. It looks into what kind of systems are used, how the systems improve business performance, how their online pizza ordering system has improved the ordering process and how the systems are giving Domino’s a competitive edge. Domino’s opened in 1960 and grew to 200 stores in 1978 and currently operates almost 9000 stores worldwide and has the largest share of the approximate $15 Billion/year pizza market. They compete with Pizza Hut, Papa John’s and Little Caesar’s...
Words: 1072 - Pages: 5
...Speech: How to make Fruit Pizza INTRO: Good morning everyone, I am Kaylee Black. Everyone has a favorite dessert, and mine is a fruit pizza. Since I was a little girl I always loved to help my mom make this treat. Baking became somewhat of a tradition for my mom and I. Making a fruit pizza is something fun and simple that can be enjoyed by many. Today, I will walk you through what you will need, how you will prepare and serve a quick, easy and delicious fruit pizza. * The first step in making the fruit pizza is to gather all the ingredients and materials needed. * To begin I make a list of the ingredients I need, I got the recipe from Pilsbury.com * The following ingredients are essential to the Fruit pizza. For the crust you will need just one ingredient 1. 1 roll of Pillsbury sugar cookie dough Then for the frosting you will need 2. 1 Package of Cream Cheese softened 3. 1/3 cup of sugar 4. ½ a teaspoon of vanilla For the toppings you can include all or just a few of the fruits, depending on your liking 1. Strawberries 2. Kiwis 3. Raspberries 4. Blueberries 5. Mandarin Oranges On Foodnetwork.com they even add chocolate chips to add as toppings to the pizza. On Allrecipes.com they have another variation you can choose to do or not. They add an apple jelly to cover the fruit. I personally do not care for the jelly. The materials you will need will be: 1. A 12 in round pizza pan 2. Non-stick spray...
Words: 798 - Pages: 4
...Summary: Refrigerated Foods • Based on market research, Nestlé's decided to launch Contadina • Contadina Fresh Past & Sauces rolled out nationally in 2nd half of 1988 • Product launch was very successful: – $75 mil. Retail sales in 1988 – $150 mil. Retail sales by 1990 – Pasta line accounted for nearly 80% of sales volume Market Summary: Refrigerated Foods • Given Contadina’s success, the NRFC began a product development process for a refrigerated pizza concept • The pizza market was an $18.4 billion market • By 1989 NRFC developed 2 new pizza concepts – Pizza Kit – Preassembled, heat and eat Pizza Market Summary: Pizza • Pizza market Statistics: – 88% of all pizzas sold by restaurants – 60% of pizzas eaten at home – 76% of all U.S. families had eaten restaurant pizza w.in past 6 months – Pizza consumption strongest in northern and eastern parts of U.S. – 10,000(+) franchised pizza restaurants – 25,000 pizza outlets – frozen pizza market more fragmented w/o clear market leader Product Development: Pizza Kit • Kit included: – 12” crust – Sauce – Cheese – Sauce: Tomato or Pesto • Additional Toppings: Pepperoni, Sausage, 3-Cheese, Mushrooms & Bell Peppers (Sold Separately) • Serve 2-3 people Market Research: Concept Test • Preliminary Concept test (200 Interviews) – Positive purchase intent was 58% (49% among males, 66% among females) – Results: • 128 Heavy Take-out...
Words: 557 - Pages: 3
