The media plays a critical role for African Americans. It also plays a powerful role in the formation of prejudiced attitudes and beliefs. Media can also shape beliefs of entitlement for people in dominant groups. They only report on issues of concern to the citizens of the nation. They are there to present the facts as they are played out in any arena of social life; as being objective by virtue of their distance and nonpartisan relations; and as providing balanced coverage by presenting the different sides to an issue. The media claim that they provide the best possible explanation of issues that occur in sense that fits the white American eyes. At the same time, the media tend to report most directly, the comments, statements and arguments of other powerful institutions, as for example, the government. As a result of this tendency, there are now countless stories in the press and television news, and even in movies, about the African American culture. The emphasis is usually on specific rituals and rites of African American women/ man thus, when a cauasuin woman/ man commit infanticide, it is seen as a direct result of his/her oppressive cultural background. There is no room in this explanation for other factors such as postnatal depression or isolation. The action is conveniently explained as an oppressive and backward cultural tradition. Media images which continually target and emphasize on negative aspect of African American community. The institutional inequality of services in education, law, employment, housing and social services over acts that is including discrimination segregation and hate crimes. Furthermore, the media has played a crucial role in white America of the outlook on African Americans. Because, of the social behaviors, crimes and drug use, gang violence among African American, the media has given a bad perception on African