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Placement

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Submitted By ElenaB
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Placement

Pe Slide-uri : 1) Distributed directly to customers through own retail stores and retail partners.
Located in high-traffic, high-visibility locations, focusing on pedestrian customers.
Company also focuses on drive-thru retail stores for the convenience of non-pedestrian customers.
3). Pe slide: Trying to reduce stores’ impact on the environment and this commitment influences almost every aspect of how they approach design and construction, including landscape, building methods, materials, lighting and more.

1) Mostly Starbucks is in to direct supply channel (producer to consumer). With their line of vision such practice is important and it helps to keep a personal relationship with the customer. In US, particularly Starbucks can be found in any neighborhood where there is a potential high traffic for its stores – especially with “Coffee bar” concepts. Outlets can be found in various large chains. Their primary goal is to locate them in highly visible locations and opened them in clusters. It was the ideal place for the individuals who are on the go, who enjoy music or even looking for a break in a busy lifestyle.
By opening "stealth outlets" – street names instead of Starbucks, they attempt to carry out their "localize" projects further. Along with the growing demand, they were able to manage the increased traffic and to keep their competitive edge. Starbucks invested heavily on training their staffs – ensuring and aiming high on customer satisfaction.

2) Shanghai has 256 Starbucks, the most of any Chinese city. But the city with the most Starbucks in the world is Seoul. The South Korean capital has 284 locations, seven more locations than New York City’s 277.
Seven of the 25 most Starbucks-filled cities are outside of North America. Twelve are outside of the US.

There are 210 locations in New York City’s borough of Manhattan,...

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