...businesses, both brick and mortar and Web, are smart to have very good marketing savvy people in place in order to be competitive and survive in the global economy. Nowhere is this more evident than in how customers should always remain as the focus of any business. The value of the customer-business partnership begins with the exchange relationships that are developed between them. According to Mullins and Walker (2010), individuals and businesses alike, look to obtain goods and services via exchange transactions. One side of this relationship begins with businesses and organizations marketing their products. Businesses can be either digital (space) or physical (place) when building these relationships and it is important to make sure the proper markets are targeted. In todays economy companies are taking a developmental approach to participate in varying aspects of e-commerce and the internet. In the digital environment it is important that the proper mediums are explored when participating in these technologies. The internet, web, social networks and email are all vital to success in the digital world. Mullins and Walker (2010), noted that there are three important steps in the market segmentation process; identifying a homogeneous segment that differs from other segments; specify criteria that define the segment; and determine segment size and potential. In the space/digital world, when done strategically, utilizing demographic, geographic, geo-demographic and behavioral...
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...Space and Place There are several aspects that will affect the success an organization will have when related to the marketing world. There are typically two kinds of presence that an organization will obtain when attempting to market and sell their products. The “space” (digital) and “place” (physical) presence of an organization will ultimately determine the success it will have. Much of this evaluation on how an organization chooses to select which presence is the best medium for their identity and products depends on different factors of consumer preferences. A physical positioning for organizations that choose to use a place presence is very important for a strategic reach of the target market. However, in a digital market there are numerous advantages for customers over a physical presence. Today, practically anyone with internet access can buy basically any product online and have it delivered to a specific location or pick it up at the organization’s actual physical location. This paper will discuss the marketing implications for reaching target market segments in each medium as well as the advantages and disadvantages of strictly using only a digital or physical presence. Honestly, an organization that uses both a space and place presence in their marketing campaign will usually have the most success. “The internet today gives consumers the opportunity to shop anywhere at any time whenever they choose” (Rafaeli & Vilnai-Yavetz, p. 162). This is a powerful...
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...Space and Place BUS620: Managerial Marketing NANCY WALDRON November 28, 2011 Many organizations in this economy try to reach the most consumers so that they can be the leading organization within the market segment in which they operate. Implementing many methods can do this; they use these methods so that they can have a return on investment so that they can be successful. Some organizations are utilizing technology to reach the most consumers they can by going and operating in the digital world as well as having a physical location that consumers can go buy. By using the Internet, organizations are able to reach consumers outside of their geographical location and reach markets segments closed to them before. Organizations that use the Internet to reach the market segment they are aiming for have a heads up on organizations that do not. By utilizing the internet and operating in the digital world an organization can have global reach; this makes the company available to consumers anywhere they can access the web (Mullins & Walker, pg 381). This also makes them available 24/7, 365 days to consumers, that can easily be tracked and by using specific keywords, or when they click on a company’s banner (Mullins & Walker, pg 355). The use of the internet and consumers using a digital space of a particular organization allows marketing research companies to track and better understand customer insights for the production of new products (Mullins & Walker, pg 386)...
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...Space vs. Place BUS620: Managerial Marketing Instructor: Pamela Gordon Michael McIntyre Feb. 20th 2012 In this new economy and web-savvy age that we are living in, companies must be able to have not just a physical place for the organization but a digital space for it as well to compete with their online competitors and to shift themselves into the global market that is accessible, available, marketable and viable in every way from exposure, to selling new products, to being the trail blaze with a product or in a certain region to revenue. In order to make the space and place work is to look over the marketing implications and conduct marketing research segments for the digital and physical locations of any business. This is a widespread fact that companies should have both a digital space and a physical place for the organization in order to complete with competitors who conduct e-business, and to sell new products through promoting their services and goods to the global market. It is necessary to examine and be familiar with the marketing implications, and to carry out marketing researches for physical and digital locations of any kinds of business. Thus, it is very important for each organization to be located digitally and physically with the intention that they can access and deal with various partners, markets and customers easily and effectively. In todays’ economy...
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...Jasmine Jones SOC 431-01 11/29/2014 “Black Spaces, Black Places” Summary Things evolve and recurring in history which is very amazing how those things happen. People have been involved in interracial relationships far back as history have been recorded. Just like has research has claimed how the world was one big continent at one point then there was a continental drift. People were then mixed into different cultures and “races”. Even dated back to slavery times, Slave masters were sleeping with their slaves which caused multiracial children even when those actions were frowned upon. That is how we have people able to claim numerous of different races because of several reasons. There was once upon a time when people could only mark only one race on applications. After the 20th century was when people were able to start claiming more than one race. It was said by the authors of “Beyond Black and White: Remaking Race in America” that nearly 7 million Americans, 2.4 percent of the nation’s population were documented as being multiracial. For as long as anyone can remember, those boundaries that kept people separated seem like it would never loosen. It is said that immigration was to help with slacken the strict racial boundaries that the country held on for so long. People that has always been multiracial before it was allowed to choose multiple races, they had to just choose which race that they want to claim. Now it is available for a parent to mark down up to about...
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...understand the cultural significance of spaces and places. [40 Marks] Places and spaces can communicate a fixed view on the world, positioning audiences to hold the preferred, closed reading that alternative theoretical approaches transmit to their audiences. Ideologies are dominant theories that can be implicit or explicit within places and spaces. Therefore, places and spaces are cultural transmitters, playing a role in en-culturing an audience through dominant encoded ideologies. Places and spaces include a variety of texts, from parks to swimming pools, homes to prisons all encoding messages through their parademic choices and have the potential to be interpreted differently in relation to contrasting theoretical perspective being used. The meaning of each building, place and space is affected by the context in which they were built. Buildings communicate messages about the culture they emerge from. They have narratives encoded within them that tell stories of power, patriarchy, class and economics, creating either a democratic or repressive message to the audience. One genre of places and spaces is shopping centres, or Malls as the high and prestigious places are called. The Trafford Centre juxtaposed by the motorway and ironic in its position in Dumplington, is an exemplary post-modern construction. With 5.3 million users available to access to the Trafford Centre within a radius of 45 minutes, the 2 million square foot owned by CSE is a place to make the consumer ‘happy’ through...
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...FOR SELF: THE PUBLIC SPACE AS EXPRESSION OF COLLECTIVE UNCONSCIOUS The question? Is search for self a function of control and surveillance in public realm? DISCONNECT I Public in architecture is collective unconscious expressed through a series of signs and symbols which are culturally thematic. PLACE ATTACHMENT IN URBAN PUBLIC SPACE Attachment to places is related to how they affect the people who inhabit them and their ability to exercise territorial control over that. Many people develop connections to places based on personal experiences as individuals or in groups. Variations in the interactions and activities of users from different social, ethnic, or age groups can also contribute meaning by creating specific...
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...Studies14-18 d. Conclusion 19 BIBLIOGRAPHY ABSTRACT This research focuses upon the experience of urban Space by evaluating human behavior and space to human relations. In addition, approaches to installation of temporary activities into the public realm and its impact that these can have upon perception, identity and activities within public space. This research explores the essential presence of temporary activities with in a city ,which requires a critical understanding of the functioning of public space .Finally this research would suggest possibilities of better spatial pattern to enhance spatial interaction and revive urban identities. CHAPTER 1: INTRODUCTION INTRODUCTION: If an urban environment is to be considered as a spatial ‘system’ and it is to be valued as a whole, “one must consider its parts in relation to its parts, its parts in relation to the whole and the whole in relation to the parts” (Archer et al., 1984, p. 8). People tend to respond to their environment according to their experiences, structuring and information obtained from the space. The long time scales of developing urban identity coupled with the short intense bursts of design input into the urban environment require an empirical approach to be adopted if successful and failed attempts to sustain city identity are to be analyzed and transferred to other places. This research...
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...toward your total cash value at the end of the game. On your turn, spin the wheel. (If the spinner arm stops between numbers, spin again.) Then move your car the number of spaces on the spinner. Carefully remove the LIFE Tiles from the cardboard sheet. Place the LIFE Tiles LIFE-side-up near the gameboard and mix them up. Draw 4 tiles and, without looking at the message on the back, stack them LIFE-side-up at Millionaire Estates. The remaining tiles form the draw pile. Always move your car forward, in the direction of the arrows. (Just as in real life, you can’ go back in time!) If you t land on an occupied space, move ahead to the next open space. Follow the space directions. This ends your turn. CARDS Your first turn is an exception. See GETTING STARTED. Separate the cards into 4 decks: Career Cards, Salary Cards, House Deeds and Stocks. Place each deck facedown near the gameboard. GETTING STARTED On your first turn, decide either to start a career, or to start college. INSURANCE POLICIES & BANK LOANS College offers more career and salary options, but it takes time-and it puts you in debt! Separate the Automobile Insurance Policies, Homeowner’ Insurance s Policies and Bank Loans. Place each pile near the gameboard. START CAREER If you decide to start a career, place your car on the S A T CAREER TR space, then do the folIowing: MONEY Choose one player to be the banker. This player is in charge of all money paid to and from the bank. Draw a Career...
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...HALİL YILDIRIM 12.01.2012 014001231 REPORT: HELSINKI RAILWAY STATION Before start to introduce my report, it’s useful to define some important terms like public and private space. Public spaces are defined generally common areas where everyone easily access without any restriction. In other words, public space can be defined (…)in the sense of non-claimable’7 In order to keep spaces safe or keeping authority on those spaces, accessibility to public spaces usually is liable to some restrictions and regulations. In that point, public spaces are more public for some people, while they are less public to others. That can lead to the emergence of ‘moral geographies’ or ‘the idea that certain people, things and practices belong in certain spaces, places and landscapes and not in others. 1 Private space can be basically defined opposite of public spaces. That is to say, those places are not welcomed for everyone and accessing those places requires some necessities. In that periphery, my report is aiming to introduce some facts and publicness of Helsinki Railway Station. I approach the case in terms of diversity, physical design and accessibility of station. In the end, I tried to put Helsinki Railway Station in a model of public space with the help of my research on Station. Addition to that, I discuss what can be done to provide more access and public station. Firstly, we can start with history of Helsinki Railway Station. It’s in 1862 that we had a the first railway line...
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...and Constance Forrest, PhD, co-owns their own design firm. In 1990, after becoming a psychology professor at Carlton University, Susan decided to pursue her interests in interior/environmental design at the University of California. Now Susan is an urban and campus planner where she can merge her psychology expertise into her interior/environmental design skills into a new field called design psychology. Susan and Constance also design smaller scale places like offices and private homes through their own firm, Forrest Painter Design, in Venice, California. According to Constance, who is a clinical psychologist, she says ”I think the unique contribution that design psychology makes to design is that it recognizes the critical contribution emotion makes to people’s response to a space” (Winerman, 2004). Together, Susan and Constance design large spaces like campuses and smaller spaces like offices and private homes with an emphasis on emotional responses and needs, encorporating past experiences into future design, and planning spaces based on the behavior of the people who will use it....
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...• Research Field Public spaces by their nature allow for the unfolding of real-life human dramas and the freedom of personal and social expression for both individuals and community groups. Carr for instance defines public spaces of a city such that its streets, footpaths, waterfronts, parks, plazas, town squares and laneways give form to the ebb and flow of human exchange and interaction (Carr et al, 1995). They are often where people find some of the most stimulating, exciting and worthwhile experiences of their lives (Beattie and Lehmann, 1994). The relationship between the public spaces and human behavior has been recognized for a long time. In order to explain its significance, psychologist Kurt Lewin argued that behaviors are not only...
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...Where does this story take place? The story “The Argument” took place on Mars. 2. Why do Blip and Dit-dit argue with each other? Blip and Dit-dit get into an argument because Blip said that there were Earthings on Earth and Dit-dit said that they weren’t any Earthlings which lead to the argument. 3. How do Blip and Dit-dit resolve their conflict? The argument is resolved when they apologized to each other, realizing that their different beliefs should not create conflict amongst their relationship. 4. Do you think that there are really Martians? Why or why not? Martians are not real, we have seen many pictures of Mars and none show sign of life. J.F. Kennedy: Why the Moon? 1. Explain the metaphor in the speech that...
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...Changing these will not only provide a public space but it will also get people to come together to better form a community. Before we made the improvements upon these spaces they were only wasting fine space that was not being used to its full potential and also put a negative outlook on the community. By transforming them it has decreased the amount of graffiti, and has increased the amount of people that come to hang out at that place because it feels more family friendly, and created a more welcoming tone to the surrounding areas. Now that it is changed people will want to congregate and socialize. We have realized the importance of public spaces and why they are important. These places create a space to get away, to relax, hang out, without public spaces stress would be a huge problem and would affect everyone. When stress increases work efficiency goes down making production suffer profusely. Having these places also gives a place to meet with others, it reconnects families, to us spending the extra dollars on these spaces are worth it. In conclusion, our public spaces will be assessed and renovated into something better. Whether it be an indoor or outdoor public space, a small or big space, or anything else. Public spaces will be a big part of our city, Macassemi. We will never turn away from our people and their thoughts. The city will thrive now and increase in size...
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...SPACE MANAGEMENT A GOOD PRACTICE GUIDE A report on ways in which space management and space utilisation can be improved, based upon the work with the University of Wales Swansea January 2002 CONTENTS SUMMARY..................................................................................................................................................................3 INTRODUCTION......................................................................................................................................................4 PURPOSE OF THE GUIDE............................................................................................................................................ 4 THE PROBLEM.........................................................................................................................................................4 INTRODUCTION.......................................................................................................................................................... 4 THE PROBLEM A REAS.............................................................................................................................................. 5 THE SOLUTION........................................................................................................................................................7 SPACE M ANAGEMENT CONTEXT ........................................................................................................
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