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Plagiarism In Contemporary Sports Management

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ASSIGNMENT DECLARATION FORM

Lecturer: Emer Fay

Module Name: contemporary sports management Date of Submission: 17th November 2017 We declare that the work contained in this submission is our own work, and has not been taken from the work of others. Any sources cited have been acknowledged within the text of this submission.
We have read and understood the policy regarding plagiarism in ITB.

Karl Canning B00106861 Aaron Ball B00101168 Luke Heeney B00107437

Table of contents
Assignment decoration form page 1
Table of contents page 2
Introduction page 3
Main body What is Nike page 3 Marketing Breakdown Page 3 Advertisement page 3
Sponsorships of athletes Cristiano Ronaldo Kobe Bryant Tiger woods
Sponsorships of teams Barcelona Paris saint Germain …show more content…
He has won 5 NBA championships with Los Angeles Lakers in a 20-year career spent the Lakers. In the admits of his rape allegations in 2003, Nike did not terminate his deal which every other sponsor did terminate his contract (saving face of sponsorship 2004). his contract with Nike after joining was worth $ 40 million dollars. In a top10 highest earning athletes list by Forbes in 2010, Bryant was ranked 3rd with $48millon. According to a top 10 lists by Nike in the same category in 2014 (tmsplug.com 2014), Bryant earns the same amount as Ronaldo but is the lowest ranked basketball player on the list behind Kevin Durant, LeBron James and Michael

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