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Plan Financier

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GESTION COMPTABLE A L’INTERNATIONAL

TRAVAIL DE GROUPE : ELABORATION D’UN PLAN FINANCIER

Règles et lignes directrices

L'objectif principal lors de la réalisation du plan d'affaires est de stimuler l'esprit d'entreprise parmi les étudiants et d'échanger des expériences économiques et culturelles.

Les élèves devront :

- Apprendre à créer et à écrire un modèle d'affaires / business plan ;

- Apprendre à présenter un plan d'affaires pour un jury lors des deux dernières semaines de décembre 2013 ;

- Apprendre à effectuer les recherches documentaires / études de marchés / étude de faisabilité ;

- Apprendre à mener une bonne recherche documentaire et partager l’information avec les autres étudiants du groupe ;

- Développer un esprit d'équipe ;

- Développer les compétences de communication et d’information.

1. Informations générales

Composition de l'équipe

Une équipe est composée au minimum de 4 et un maximum de 5 étudiants.

Coaching des équipes

Le délégué de chaque groupe sera chargé de communiquer à son professeur par message électronique « les tâches ou thèmes du travail » qui seront réalisées par chacun des membres de son groupe pour le 7 novembre 2013 à 12 heures.

Langue

Tous les rapports d'activités et des présentations seront réalisés soit en français ou soit en anglais (à conseiller vu que le travail en Marketing international se réalisera déjà en anglais).

Echéance de remise du travail final aux professeurs

MERCREDI 3 DECEMBRE 2014 A 12 HEURES (toute rentrée tardive sera sanctionnée par un ZERO pour le travail de groupe). Votre travail devra être envoyé à Mr Deschamps (d.deschamps@helmo.be) et Mr Rouwette (d.rouwette@helmo.be)

Date des présentations des travaux

Durée de la présentation : 25 minutes par groupe (soit 5 minutes au minimum par étudiant)

Les critères d'évaluation

Chaque plan d'affaires devra consister en différentes parties et compter un minimum de 20 pages. Les pièces jointes ne seront pas incluses dans ces 20 pages (soit 4 à 6 pages par étudiant). Aucune information nouvelle ne pourra être présentée dans les pièces jointes. (Uniquement des documents explicatifs, calculs sur fichier Excel ou tout autre logiciel …)

2 . Modèle d'affaires avec la proposition de la mission et la vision de l'entreprise

- Stratégie : La stratégie générale et l'entrée sur le marché ;

- Les différents objectifs de l'entreprise ;

- Une analyse SWOT :

Points forts : caractéristiques de l'entreprise ou du projet. En quoi la création de cette entreprise ou projet lui donnent un ou des avantage(s) sur les autres entreprises ;

Faiblesses (ou limites): ce sont des caractéristiques qui placent l’entreprise en « désavantage » par rapport aux autres ;

Opportunités : Chances externes pour améliorer la performance (par exemple, faire plus de profits) dans l'environnement économique. (Secteur d’activité) ;

Menaces : les éléments externes dans l'environnement qui pourraient causer des problèmes pour l'entreprise ou le projet ;

L’identification des SWOT est essentielle car elles influenceront les étapes suivantes du processus de planification pour la réalisation de l'objectif poursuivi en vue le mise en œuvre du projet.

Le plan de marketing :

- Analyse STP (segmentation, ciblage, positionnement) (Segmentation, Targeting, Positioning) ;

- Le marketing mix :

Produit: Quel est le concept du produit choisi / service, avantages, des services supplémentaires, quel est le groupe cible, ...

Prix: Quel est le prix du marché? Quel est le min / max. prix qui peut être demandé ?

Lieu: Comment le produit / service sera-t-il distribué ?

Promotion: Comment promouvoir le produit / service ? PLAN DE COMMUNICATION

- Analyse de l'environnement du marketing ;

- Microenvironnement : analyse des clients, des concurrents, des fournisseurs, des actionnaires, ...

- Environnement macro-économique: analyse de l’évolution démographique, économique, sociale, culturelle, écologique, politique,….

Le plan financier : LA PARTIE LA PLUS IMPORTANT DANS LE CADRE DU COURS SOIT AU MOINS 10 PAGES

- Coûts: fixes / variables, les frais généraux, ... - Les prévisions de ventes ; - Les marges attendues (marge sur coût variable, marge de sécurité,…) ; - L'analyse de rentabilité ; - Le calcul du prix de revient ; - Le tableau prévisionnel de la trésorerie sur 2 années ; - Conclusion.

3. Lay-out du plan d'affaires et video

Lignes directrices pour le type de lettre: Verdana Arial 11.

Les étudiants doivent faire aussi un petit film ou video sur « YouTube ou tout autre support» et /ou une présentation sur powerpoint (avec photos) de max. 5 min. où les élèves expliquent brièvement le plan d'affaires et pourquoi ils ont fait le choix de ce produit (innovant, lié à une entreprise exportatrice ou de transport).

BON TRAVAIL

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