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Planet, People, Profit—Global Perspective

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Planet, People, Profit—Global Perspective

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Planet, People, Profit—Global Perspective Multinational corporations perform business with the aim of making profits. However, such corporations are expected to be socially responsible for upholding the well-being of the society. The welfare of the society is upheld by carrying out commitments that contribute to the sustainable economic development of all members of the society (Patton, 1994). This paper looks at the best and the worst MNC in CSR by describing and contrasting them. Moreover, this paper evaluates their practices and consequences regarding their CSR.
Part 1 After carrying out a survey on the best MNCs, Forbes cited Google as the overall MNC with the best reputation in CSR. Rep Trak Company, which revealed that Google has maintained this position since 2010, did this ranking in 2014 (Dill, 2014). Google uses a corporate slogan that embraces the philosophy of CSR. ‘Don't be evil' Slogan states in a few words what the company does for the society (Corporate Social Responsibility – Company – Google, n.d.). This survey that ranked Google as the top company in CSR evaluated 100 MNCs regarding the emotional and rational responses of the respondents. Google topped in the two areas. In emotional response, Google was found to be highly esteemed, admired, and trusted. In the rational responses, Google was found to be the best in leadership and performance classification. Moreover, it was found to be offering the best product and services, with highly innovative citizenship. Furthermore, goggles governance and workplace climate were found remarkable. Besides these evaluations, Google was found to be environmentally friendly. It was reported to be using half of the energy an ordinary company would use to handle its data centers. To further its goal seeing a sustainable world, Google

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