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Planning Mgmt 230

In: Business and Management

Submitted By jazzy123
Words 974
Pages 4
Planning Paper

MGT/230

May 28, 2012

Week II Assignment

Page 1

Planning Paper

As assuming the role as a executive for a major company such as BP you can often expect to prepare presentations and present them for the board of directors.

When you are in the meetings it’s generally about updates and informing the board members of the organization’s direction and potential changes that may be implemented. The first thing that has to happen is that the two structures of differentiation and integration will have to come together in efforts to help with the planning phase of this project.

The goals of BP Oil Company are to become the world’s number one supplier of oil and to be the wealthiest organization in the oil industry. However there are a few other competitors that the company has to stay in competition with, such as Amoco Oil Company, and Wa-Wa, Exxon Mobile Gas Company as well as Sunoco, Gulf Gas and a few other local gas stations. Each state in the Unites States happens to have their own local gas stations some are the small “mom and pop” type of business within a rural town or area. And in the urban and suburban localities there are a lot of franchises of BP oil called Valero and a different mixture of the other competitors as well.

Alongside of those franchises BP is the companies name and the goal is to start a better form of marketing and maintaining the company’s image as well. Some of the franchise has seemed to have started their own marketing, however in some neighborhoods some of the locations are not up to the speed with others. It’s has been taken notice by the CEO and VP of BP that some of the BP locations in the inner city and urban areas are not actually fully up to standards as far as having the same amenities such...

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