Premium Essay

Plant Location

In: Business and Management

Submitted By kimrana
Words 2588
Pages 11
Data Mining
Data Mining

THE BUSINESS SCHOOL, KASHMIR UNIVERSITY

5/18/2014
THE BUSINESS SCHOOL, KASHMIR UNIVERSITY

5/18/2014
Umer Rashid
Roll No 55

Umer Rashid
Roll No 55

Abstract: Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases.
CRM: In today’s competitive scenario in corporate world, “Customer Retention” strategy in Customer Relationship Management (CRM) is an increasingly pressed issue. Data mining techniques play a vital role in better CRM. This paper attempts to bring a new perspective by focusing the issue of data mining Applications, opportunities and challenges in CRM. It covers the topic such as customer retention, customer services, risk assessment, fraud detection and some of the data mining tools which are widely used in CRM.

Supply Chain Management (SCM) environments are often dynamic markets providing a plethora of Information, either complete or incomplete. It is, therefore, evident that such environments demand intelligent solutions, which can perceive variations and act in order to achieve maximum revenue. To do so, they must also provide some sophisticated mechanism for exploiting the full potential of the environments they inhabit. Advancing on the way autonomous solutions usually deal with the SCM process, we have built a robust and highly-adaptable mechanism for efficiently dealing with all…...

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