...Below is a free essay on "Mobile Marketing" from Anti Essays, your source for free research papers, essays, and term paper examples. Mobile Marketing Introduction The mobile market has revolutionized the way we go about our daily business. From checking our email, doing our banking, getting involved in social media and even operating our automobiles, mobile devices are essentially becoming the world's remote control. But what about businesses, and their use of these mobile devices? Companies from all over the world are coming together to create mobile tools which increase business utility and increase overall business value. This report covers a few of those utilities and the businesses that have made excellent use of mobile devices to generate value. America's Obsession Did you ever wonder if you could get good deals when eating out on a Friday night or how about when passing by a store? Well mobile coupons make this thought a reality. Huge brands like Jack Astors, Sears and Leon's are beginning to take advantage of mobile marketing by offering you discounts on the go (Perez, 2010). When you sign up with one of these business' newsletter you will most likely be given the option to subscribe to their mobile advertising service supported by a company called Yowza (Perez, 2010). When you subscribe to this service you are gaining a sense of participation and affiliation with the businesses you love most. Along with this you are essentially linked into a vast mobile...
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...Executive Summary :- Apple Inc. Wasw founded in Cupertino,California on April1,1976. Three cofounders were Mr.Steve Jobs , Mr.Steve Woznaik, Mr.Ronald Wayne. As on date only one founder from the original three remains with Mr.Steve Jobs being Co-founder, Chairman, and CEO. In Financial 2010 its revenue stood at $65.23 billion with total profit of $14.01 billion. Apple Computer, Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. Best-known hardware products of the company are the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the MAC OS xoperating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package;Final cut studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. In August 2010 company was operating 301 retail stores in ten countries and also an online store where hardware and software products are sold. May 2010, Apple is one of the largest companies in the world and the most valuable technology company in the world which has surpassed even Microsoft, its main competitor. Apple Inc was Incorporated on January 3, 1977.The company operated under the name of Apple Computer, Inc., for its first 30 years. Jobs, who assumed the CEO...
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...Me-Too Products? Why Not Me-Too Products! Prepared for Peter Chou CEO HTC Corporation Prepared by HKU-FUDAN IMBA No.670,Guoshun Lu October 8, 2012 No Me-Too Products? Why Not Me-Too Products! Executive Summary To stay competitive in an ever-evolving landscape and in response to the emerging trend of mobile computing a decade later, HTC should introduce “me-too products” and join the tablet PC bandwagon. My research shows that HTC is likely to remain the major player in smartphone and tablet PC manufacturing if it follow suit. First, tablet PC category is fairly new, HTC does not necessarily need to sustain this “no-me-too” rule as long as its product concepts are no less innovative than the current offerings by competitors. Second, the 3G smartphone market is far from saturated. With HTC’s brand and R&D ability, HTC can vastly improve its market share. Third, Good artists borrow great artists steal--Pablo Picasso To implement and maximize the Me-Too Products strategy, my recommendations are as following: 1. Ensure the originality and creativity of “Me-to Products” • “Learn” from Samsung and “Steal” from Apple • Not necessarily price war involved, stay cool and stay stylish • Disruptive innovation—develop “Textbook” for students and “Solus” for the senior citizens. • Stick to Google Android system 2. Remain the pioneer of mobile computing a decade later • Keep the R&D intensity...
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...List of contents List of contents …..…..…………………….………………………………….….………… 2 List of figures …………….…….……………………………….…………........................ 3 1. Executive Summary ……………………………………..….…………….….…………. 4 2. Historical development ………………….……..………………..…..……..………...… 4 3. Environmental analysis …………………………………………………..…………...... 8 3.1 Company description ………………………………………………..…………….. 8 3.2 The SWOT Analysis of Apple …….………………………………..…………….. 10 3.3 The most influential competitors ……………………...…………..……………... 12 3.4 PEST Analysis …...…………………………………………………….…..……… 14 4. Business Analysis of Apple ……………………………………………………..……. 16 4.1 Portfolio overview …..……………………………………..………………………. 16 4.1 Corporate Identity ……………………………………….………………………… 18 4.2 Corporate Social Responsibility …………...………………………………….… 18 5. Conclusion ………………………..…..…………..……………………………………. 19 List of references ………………………..…..………..…..…………………………..….. 20 Appendix ………………….…………………………………………………………… 21-25 -2- Strategic Management – Analysis of the Strategy of the Apple, Inc. 15 June 2012 List of figures Figure 1: Apple’s 183M smartphone sell until Q1/2012 ...……………………………… 7 Figure 2: Apple net sales by product 2011 ……………………………………………… 9 Figure 3: Apple sales by product 2010 ………………………..………………….……… 9 Figure 4: Apple’s sales by product line ………………………………………...………. 10 Figure 5: Key Executives Compensation …………………………..………….….…… 10 Figure 6: Structure of SWOT analysis ………………………………………..………... 12 Figure 7: Operating Systems Market Share...
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...Contents 1) Executive summary 2) Current marketing i. market description ii. product review iii. competitive review iv. channels and logistic review 3) SWOT analysis i. strength ii. weakness iii. opportunities iv. threat 4) Marketing strategy 5) Conclusion Executive summary In 1969, Samsung Electronics was founded in South Korea. The company originally manufactured consumer electronic appliances such as TVs, calculators, refrigerators, air conditioners, and washing machines. By 1981, Samsung had produced over 10 million black and white TVs. In 1988 it merged with Samsung Semiconductor & Communications and started what would be a most profitable global marketing campaign by sponsoring the Olympic Games. Forty years later, Samsung Electronics celebrated its 40th anniversary in 2009 and has developed innovative products, adding interactive systems to further enhance consumer experience. Earlier this year In March 2010, to stay ahead of its competitors, Samsung introduced its revolutionary line of three-dimensional TVs (3DTV) at a New York event, partnered with Dreamworksanimation. Company background On March 1, 1938, founding chairman Byung-Chull Lee started a business in Daegu, Korea, focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. In little more than a decade, Samsung which means "three stars" in Korean would have its own flour mills and confectionery machines, its...
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...E-Business Valve Corporation and Steam Chédiny Clément International Business School 5 Content Summary Executive summary: 3 Introduction: 5 Company background: 6 Innovative strategy: 8 Business processes: 10 Business model: 11 Technologies adopted: 15 Conclusion: 17 Sources: 18 Executive summary: It is clearly going to be “cliché”, but as most part of guys, I like Video Games. Being a soldier, killing the bad guys, or being the new star of European soccer fields scoring in the final of the UEFA Champions League, every men “normally” constituted has dreamed at least once to be in that situation, and video games can procure that kind of excitement. This is the reason why I choose to make my final e-business assignment on video games. Concerning my choice for the company, for me it was obvious to choose Steam. In my point of view, they have been the precursor of many things in e-business, or at least they were one of the first that used “e-novations”. Through the years, they have succeeded in being one of the most important company in this sector. Many factors have to be pointed out. First, the fact that they have created one of the best games ever made which is Half-Life. It allows them to have a world-wide recognition. Secondly, the Valve platforms, with its large numbre of games available, the exchange of data and information between players and users, have made them the first online retailer for video games. But...
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...0 Raman Fadaei 2013 Marketing management Raman Fadaei 2013 Marketing management Apple iPhone Marketing Analysis Apple iPhone Marketing Analysis Table of Content Introduction……………………………………………………………… 2 Apple SWOT analysis…………………………………………………… 7 Apple PESTEL Analysis ………………………………………............. 9 Porter's 5 Forces Analysis……………………………………………… 11 BCG matrix perspective………………………………………………… 12 Ansoff Matrix Perspective ……………………………………………… 15 Extended Marketing mix Analysis……………………………………… Conclusion………………………………………………………………... 17 Recommendation………………………………………………………… 18 Introduction The phone starts ringing, we're going to pick it up and when we touch it, the ringer volume smartly goes down! Yes! Today a company like HTC could make this kind of cellphone. Since the launch of the IBM Simon in 1993, smartphone technology has reached levels that until recent times had only been dreamed about. Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by NASA to land a man on the moon. All over the world, the smartphone experience is being shared by more and more people every day. (Belic, 2012) The convergence of mobile telephony, Internet services, and personal computing devices is resulting in the emergence of a “mobile Internet” (Ishii 2004; Funk 2001). The key devices for accessing the mobile Internet -currently dubbed “smartphones” - are powerful...
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...many different Levels Apple, Inc.’s Business Strategy and Goals The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. The company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technologies. As part of its strategy, the Company continues to expand its platform for the discovery and delivery of third-party digital content and applications through the iTunes Store. As part of the iTunes Store, the company’s App Store and iBook store allow customers to discover and download applications and books through either a Mac or Windows-based computer or through “iOS...
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...Running head: Apple Case Study Apple Strategic Plan Insert Name Here Insert Affiliation Here Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has become heavily commoditized which as a result has seen intense completion from competing firms in the industry where price has become the main aspect of the competition. By making use of the talented research and development team, Apple has been able to position its products as the best in terms of innovativeness, performance and reliability while compared to similar products in the market. However, Apple needs to continuously review its strategies to make sure that the company maintains its position in the industry for many years. This strategic plan review Apple’s performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Among others the Internal Factor Matrix, External Factor Matrix, SWOT strategies...
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...CHAPTER 1 Vulnerabilities, Threats, and Attacks Upon completion of this chapter, you should be able to answer the following questions: ■ ■ What are the basics concepts of network security? What are some common network security vulnerabilities and threats? ■ ■ What are security attacks? What is the process of vulnerability analysis? Key Terms This chapter uses the following key terms. You can find the definitions in the glossary at the end of the book. Unstructured threats Structured threats External threats Internal threats Hacker Cracker Phreaker Spammer Phisher page 21 page 21 page 21 page 21 page 21 page 20 page 20 page 20 page 21 White hat Black hat page 21 page 21 page 28 page 28 Dictionary cracking Brute-force computation Trust exploitation Port redirection page 28 page 29 page 30 Man-in-the-middle attack Social engineering Phishing page 30 page 30 2 Network Security 1 and 2 Companion Guide The Internet continues to grow exponentially. Personal, government, and business applications continue to multiply on the Internet, with immediate benefits to end users. However, these network-based applications and services can pose security risks to individuals and to the information resources of companies and governments. Information is an asset that must be protected. Without adequate network security, many individuals, businesses, and governments risk losing that asset. Network security is the process by which digital information assets...
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...Executive summary Bangladesh has begun to develop its IT and software industry only recently, and has seen double-digit figures in growth on most IT sectors, the gaming sector not among them. Bangladesh is far behind most of its neighbors in the gaming industry. There are several reasons to this, as well as probable causes. Based on interviews and focus group discussion, we have come up with several problems and prospects, as well as reasonable solutions to the problems, of the game development sector. In the aftermath, appendices and a bibliography would assist our honorable readers to better understand our methodology and enable them to refer to and compare this study with similar pieces of work. Contents Page no. Letter of transmittal i Executive summary ii 1. Introduction 1 1.1 Origin of the Report 1 1.2 Objective 1 1.2.1 Broad Objective 1 1.2.2 Specific Objectives 1 1.3 Literature Review 1 1.4 Scope 2 1.5 Limitations 3 2. Background of the study 3 2.1 Game development industry 3 2.1.1 Popularity of games 3 2.1.2 Popularity of Virtual games 4 2.2 Types of games 4 2.2.1 Web based games 5 2.2.2 App based 5 2.2.3 Normal PC Games 5 2.3 Demand for web based, app based, and PC game. 5 2.4 The Global Gaming Industry 5 2.5 Outsourcing firms (Firms that are outsourcing in the ICT industry) 6 2.6 Bangladesh Gaming Industry 7 Gaming revolution in Bangladesh 7 Emergence of multiplayer gaming 8 2.7 Gaming Application Development...
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...Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has become heavily commoditized which as a result has seen intense completion from competing firms in the industry where price has become the main aspect of the competition. By making use of the talented research and development team, Apple has been able to position its products as the best in terms of innovativeness, performance and reliability while compared to similar products in the market. However, Apple needs to continuously review its strategies to make sure that the company maintains its position in the industry for many years. This strategic plan review Apple’s performance and environment from various perspectives before strategic recommendations are made on the conclusion section. Among others the Internal Factor Matrix, External Factor Matrix, SWOT strategies and SPACE matrix have all been used in order to establish Apple’s current position in the market...
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...The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy. Moreover the paper characterizes the comparative analysis such as objectives, strengths, weakness, financial analysis (quantitative), Vario analysis (Qualitative), merger and acquisitions, market share and competitive advantage strategy, of Apple, Sony and Xiaomi. At the end, the author of this assignment has given his recommendation to these three industries and concludes with a set of challenges being faced by mobile phone industry to create and maintain customer values and profit margins for present and future business successes. The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi II Table of Contents LIST OF ABBREVIATION ..................................................................................................................
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...Business Strategy Formulation Research Project Apple [pic] Submitted by: Yashraj Mahansaria 10PGHR60 [pic] Table of Contents Executive Summary Error! Bookmark not defined. Introduction 4 Activities Pursued 6 Firm’s strategic intent 6 External Analysis…………………………………...……………………………………………….7 Industry Analysis…………………………………………………………………………………….9 Internal Analysis………………………………………………………………………………….....10 Strategic Performance………………………………………………………………………………14 Financial Analysis…………………………………………………………………………………...15 Conclusion & Recommendations…………………..……………………………………………...21 References…………………………………………………………………………………………..22 Executive Summary Apple has long focused on providing the best user experiences in the world. The original Mac team labored over making the computer hide the complexity of the software underneath in order to become the "Computer for the Rest of Us." The same is true of course for the iPad, iPhone and iPods. What looks easy to use is of course very hard to create. Innovation competencies are valuable in emergent and high-growth phases of the lifetime of a product or industry segment. For mature industries, researchers have emphasized strengths in operations and execution, with the implication that innovation-oriented companies must enter early in the product lifecycle or not at all. Here is the study of Apple’s strategy to enter...
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...Competition in an economic context is a widely studied phenomenon with a significant body of accumulated research and theory. However, competition in the mobile phone industry, despite its prevalence in public discussion, has received significantly less attention in academic research. Within the international business (IB) context there are very few academic studies that seek to analyze and compare the different geographical mobile phone markets from the viewpoint of competition. This thesis examines competition in the mobile phone markets of the United States and Europe in light of interviews and secondary data covering years 2002 - 2011. The framework used for the analysis is founded on concepts drawn primarily from industrial organization (IO) economics, IB theory and microeconomics. The first part of the thesis gives an overview of the U.S. and European mobile phone markets and the second part focuses specifically on Nokia, its actions and performance on the U.S. market. The findings reveal that the U.S. and European mobile phone markets are fundamentally different. Firstly, while in Europe several parallel sales channels exist, the U.S. market is dominated by mobile operators that control access to the end customer. Secondly, in the U.S. market phones are generally sold heavily subsidized and bundled, and either under the operator brand or co-branding agreements. In addition, the U.S. market has historically split in two technologies,...
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