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Plc Extention

In: Business and Management

Submitted By ambika
Words 651
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PLC EXTENTION OF LIFEBUOY
Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest fast-moving consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL.
HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and contributes to indirect employment of over 65,000 people] The company was renamed in June 2007 as “Hindustan Unilever Limited”.
Lever Brothers started its actual operations in India in the summer of 1888, when crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers" were shipped to the Kolkata harbour and it began an era of marketing branded Fast Moving Consumer Goods (FMCG)[
Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products
PRODUCT : LIFEBUOY
Born: 1895
History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd
Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore.
Brand story: Lifebuoy landed on Indian shores in 1895, when the country was in the grip of a plague epidemic.

With its positioning as a powerful germicidal and disinfectant, and with a strong carbolic smell, it was what the nation was looking for. But the health advantage waned over time as competitors came out with soaps that promised both health and beauty.
The 1970s were challenging times for the brand, especially in the rural markets, its mainstay. “The biggest challenge was...

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