Pmda Handbook New Product Developme
Submitted By maildeamon
THE PDMA HANDBOOK
OF NEW PRODUCT
T HIRD E DITION
Kenneth B. Kahn, Editor
Sally Evans Kay
Rebecca J. Slotegraaf
JOHN WILEY & SONS, INC.
Cover image: © Les Cunliffe/iStockphoto
Cover design: Elizabeth Brooks
This book is printed on acid-free paper.
Copyright © 2013 by John Wiley & Sons, Inc. All rights reserved
Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
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