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Submitted By patrickawakes44
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4.3 Points of Difference Yume Company produces a unique product, which is the Zipmask. We can say that this product is unique from other competitors with the same field of product produces, because Yume company not just insuring the high quality of materials they uses, but also putting a new face of the mask that the consumer usually think about, Yume company produces a more creative mask, this mask will have a printed design that his costumer has the ability to choose what design they want, if they want the plain one or the printed they can suggest what they want. So this mask is not just a Zipmask but also a more creative and mask.
4.4 Positioning
Yume Company will position itself as an online store, full service, and free delivery. Because of having a less competitor in the field of creating mask, Yume Company want to insure that if other company will appear in the same industry they will be threatened to compete , Yume company will put the advantages of the service they will do: * Yume Company, as what said above they will do a full time services, so from the start of the transaction they will put a student promo for those student that wanted to availed but doesn’t have the right money to buy. * After the transaction they will get the address of the costumer to personally deliver the product. * And last, they will give 1month warranty which is very long time for a mask.

5.5 Pricing
Yume’s pricing scheme will be based on a competitive pricing model with other similar service providers. The price is also being base on the expenses that the company will invest, but the company will lesser the price compare to other competitor. The assumed price of the product is
(P150)- For the plain Zipmask and (P250) - for the customized

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