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Polaroid Corporation

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Submitted By natsam
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Interview med Karin Bonde (Centerchef af fitness dk).

Hvem er jeres målgruppe? * karriere mennesker 25-70 år gammel, fordi de har rådighedsbeløb til kontingent.
Hvem er deres største konkurrent? * Kun lokale foreninger, men på landsplan er det Fitness World.

Hvilke er jeres stærke sider? * Det er vores hold plan. Vi har 150 hold per uge. Det er selvfølgelig vores professionelle medarbejdere. F.eks. kan man træne med en personlig træner, som har den højeste uddannelse inden for fitnessbranchen, og alle personlige trænere i fitness.dk har sit eget speciale. Derudover er vores faciliteter, såsom er dampbad, sauna, spa, massage, fysioterapi børnepasning og cafeområde og børnepasning.

Hvilke er jeres svage sider? * Priser… Men jeg er ikke sikker på at det er svage sider, for man ved at kvalitet koster.

Har I nogle trusler? * Ja, det er Fitness World og hvis man prioriteret deres fritid, så har folk ikke nok tid til at træne.

Kan du fortælle om jeres muligheder, jeg mener jeres nye produkter, hold, plan? * Nej, det kan jeg ikke, fordi vores konkurrenter ikke må få fat i vores private oplysninger.

Kan du fortælle om ejer former og organisation? * fitness.dk er A/S (Aktieselskab) former og er ejet af PARKEN Sport & Entertainment A/S og fitness.dk hovedkontor ligger i PARKEN på Østerbro i København.
Vores administrations direktør af alle fitness.dk center sidder i PARKEN i København.
Under ham er der 5 direktører.
Under de 5 direktører er 3 driftschefer, som kontrollere 10-15 fitnesscentre.
Fitness.dk har 40 fitnesscenter i Danmark.

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