...Strategic Management MID assignment 1. Describe the four elements of PEST analysis ? Answer : The PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. A PEST analysis is a business measurement tool. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organizational unit. The PEST analysis headings are a framework for reviewing a situation, and can also, like SWOT analysis, and Porter's Five Forces model be used to review a strategy or position, direction of a company, a marketing proposition, or idea. To get the most out of a PEST analysis, businesses should understand each of the four factors. 1. Political : * New state tax policies for accounting * New employment laws for employee handbook maintenance * Political instability in a foreign partner country 2. Economic: * International economic growth * Changes in interest rates 3. Social : * Shift in educational requirements and changing career attitudes * Population growth rate 4. Technical : * Automated processes in the industry * Rate of innovation * Changes in technology incentives 2. Give four examples of other external factors not featured in the case study. There are few more factors which affects business than PEST analysis factors. Few of them are as below: (1) ENVIRONMENTAL FACTORS : Environmental...
Words: 646 - Pages: 3
...Case Studies/ Briefing Paper Pages 1 , to 3 are adapted from: Cameron S, (2002), Business Student’s Handbook, Prentice Hall, Essex We are going to look at how to use a case study to solve a problem. However this format can also be used to create a briefing paper for a potential client. Why are they important ? Case studies bridge the gap between learning and work situations in which you will be applying that learning. Pioneered by Havard Law School and then used on their MBA course in 1869, they have been seen as a valuable teaching tool. What is a case study? It usually consists of a written description of a situation faced by or within an organisation. A case study may be a brief outline of a scenario or 100 or more pages of closely written description and including company accounts, sales figures and other relevant information. Some studies are fictional and some based on real-life situations. Cases can: • Broaden your awareness of organisational situations • Give you something on which to practice concepts you have learned • Provide a useful basis for assessment • Develop group-working skills • Highlight assumptions about organisations and how people should or should not behave Warning! Remember a case study is the author’s impression of reality and is subject to bias. Therefore be prepared to look beyond the case study. Problems that may arise • Deciding what is needed – what are you meant to be doing • Working...
Words: 2125 - Pages: 9
...while understanding and developing this process is to carry out environmental scanning to study the external and internal factors that affect the decision in the development of the strategies and the tactics. Environmental scanning implies the process of examining the open system (external environment) and closed system (internal environment), monitoring the results and distributing it to the key managers at the right time and the right place with the required information. For a sound strategic decision to be formalized by the marketers it is very important for the firms to scrutinize their business processes by analyzing the internal and the external environment that it constitutes. Purpose of Marketing Environment Analysis: • Understanding the opportunities and threats is possible by environmental study • Strategic responses to the environment is spotted by the analysis • Examining the environmental factors provide insights into the future perspective of the strategies harnessed. • The favorable and the unfavorable trends and the events can be observed and studied in a methodical manner. • To have a proper balance between the environments and the business units, which include the marketing department which is the core activity that helps the business unit to respond accordingly. SWOT Analysis: This study involves the understanding of the External Environment which includes...
Words: 2494 - Pages: 10
...Administrative queries | Email: bsb119@qut.edu.au | Tutor contact details | Available in Contact Us section of Blackboard | Lecture Schedule Date: Week Beginning | Lecture Topic | Readings from textbook | Week 129 February | Introduction * Overview of Australian Business Environment * Globalisation and interdependencies * Drivers of internationalisation | Ch 1(pp19 to 28 & 43 to 63) | Week 27 March | Introduction to IB Theories and Databases * Models/theories of internationalisation * Country analysis * EIU, GMID Databases | Ch 2 (pp90-108) | Week 314 March | Business environments – Socio-economic characteristics * Country profile and macro-segmentation * Levels of economic and social development * Determinants of market potential | Ch 7 | Week 421 March | Business environments – cultural diversity * Elements of culture * Dimensions of culture * Doing business across cultures | Ch 5 | Midsemester Break | Week 54 April | Business environments – trade and investment * Instruments of trade policy * Costs and benefits of FDI * Regulation of FDI | Ch 3 (pp.116-145) | Week 611 April | Business environment – Political * Political systems * Political ideology *...
Words: 877 - Pages: 4
...Littlefield 214 Tel: (650) 723 6069 wacziarg@gsb.stanford.edu http://www.stanford.edu/~wacziarg Assistant: Chris Lion Littlefield 330 Tel: (650) 723 9040 lion_chris@gsb.stanford.edu POLECON 230 - NONMARKET STRATEGY This course addresses managerial issues in the social, political and legal environments of business. Cases and readings emphasize strategies to improve the performance of companies in light of their multiple constituencies, in both international and US environments. Topics include integrated strategy, activists and the media, legislation affecting business, lobbying, regulation and antitrust, intellectual property, international trade policy, and business ethics. Most core courses focus on firms’ interactions with customers, suppliers, and alliance partners in the form of mutually beneficial exchange transacted in markets. In contrast, this course considers the strategic interactions of firms with comparably important constituents, organizations, and institutions outside of markets. Issues considered include those involving activist and interest groups, the media, legislatures, regulatory and antitrust agencies, and international organizations such as the WTO. Markets and the business environment are increasingly interrelated: issues such as boycotts, legislation, regulation, judicial decisions, and trade policy directly affect firms’ market performance. Conversely, the profit-maximizing activities of firms often give rise to issues that involve governments and the...
Words: 5029 - Pages: 21
...waprogramming.com ISSN 2306-7276 PEST Analysis: The case of E-shop Dimitrios Nikolaou Koumparoulis Full-time Professor of Economics and Management, Universidad Azteca – Mexico. AR TIC LE INF O Keywords: AB STR AC T PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework. The author would like to dedicate this paper to Mr. David Scott and his family. © 2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals. pest analysis case study E-shop Jel Classification: M10 M19 1. Introduction In the new economic environment that has emerged as an impact of the recent ‘crisis’, the complexity of each industry forms a demanding context that affects consistently both the internal and external environment of organizations. As a result, the majority of the firms need to maintain their competitive advantage. However, a firm have to constantly increase the value of their products offered to clients in order to sustain their competitive advantage (Barney, 2008), as well as being profitable in order to exist (Egan, 1998). The industries can be described as a set of external and internal environment so, every firm is affected by external environment such as the market, client, etc and...
Words: 4118 - Pages: 17
...PEST Analysis: The case of E-shop Dimitrios Nikolaou Koumparoulis Full-time Professor of Economics and Management, Universidad Azteca – Mexico. AR TIC LE INF O AB STR AC T Keywords: PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework. pest analysis case study E-shop Jel Classification: The author would like to dedicate this paper to Mr. David Scott and his family. M10 M19 1. © 2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals. Introduction In the new economic environment that has emerged as an impact of the recent ‘crisis’, the complexity of each industry forms a demanding context that affects consistently both the internal and external environment of organizations. As a result, the majority of the firms need to maintain their competitive advantage. However, a firm have to constantly increase the value of their products offered to clients in order to sustain their competitive advantage (Barney, 2008), as well as being profitable in order to exist (Egan, 1998). The industries can be described as a set of external and internal environment so, every firm is affected by external environment such as the market, client, etc...
Words: 4087 - Pages: 17
...Case Study 1 – Pre-presentation Learning Journal Dated: 2 March 2014 In order to prepare for assignment Case Study 1, which required our team to create a poster and present the analysis, and recommend for a future strategies, I need to understand some theories that are required in the case. After went through the textbook and several write up about SLEPT and SWOT analysis. SLEPT is one of the analysis that is frequently used by business analyst for examining the marco environment of the organisation that the business operations in. Most of the time, companies are unable to control the external environment factors but it can effectively have better understanding in it so that they can either exploit the situation to its advantage or minimise the impact that is to its disadvantage. The factors that influence the macro environment are SLEPT – Social, Legal, Economical, Political and Technological. In order to help me relate to the case study, I had posted myself with a few questions. 1) How will the factors impact business? The macro environment factors affect FedEx’s competition advantage in the market that it operates in. As a foreign international company, the political and legal factors are especially important for the business. Every change in policy and regulation may affect the way the business operates. The economical factor is also critical to the success of FedEx as the growth of ecommerce in China will bring demands to the logistic business. 2) How will this...
Words: 811 - Pages: 4
...waprogramming.com ISSN 2306-7276 PEST Analysis: The case of E-shop Dimitrios Nikolaou Koumparoulis Full-time Professor of Economics and Management, Universidad Azteca – Mexico. AR TIC LE INF O Keywords: AB STR AC T PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. At this paper we study the case of E-shop, a private company in Greece, illustrating the reasons why a company should work on pest framework. The author would like to dedicate this paper to Mr. David Scott and his family. © 2013 Int. j. econ. manag. soc. sci. All rights reserved for TI Journals. pest analysis case study E-shop Jel Classification: M10 M19 1. Introduction In the new economic environment that has emerged as an impact of the recent ‘crisis’, the complexity of each industry forms a demanding context that affects consistently both the internal and external environment of organizations. As a result, the majority of the firms need to maintain their competitive advantage. However, a firm have to constantly increase the value of their products offered to clients in order to sustain their competitive advantage (Barney, 2008), as well as being profitable in order to exist (Egan, 1998). The industries can be described as a set of external and internal environment so, every firm is affected by external environment such as the market, client, etc and...
Words: 4118 - Pages: 17
...of new and innovative products. The marketing and pricing decision making environment of the company was mainly centralized but the General Manger also encouraged creativity by flexible working environment with in the company. First of all let's see what strategy is and why it is important? Basics of Strategy: Strategy decisions are different from other decisions taken for the company. They are distinguished on three levels; Scale: A strategic decision covers the whole circle. Strategy decisions are big decisions and concerns competitors, suppliers as well as customers. Time-span: These decisions mostly impact the medium term and long term objectives of the company although there out come can also be seen in short term. Dedication: This means resources commitment and investment that cannot be undone simply. This is done in the marketing of the company, operation changing etc. (Haberberg A. and Rieple, A. 2008) A company's strategy refers to the when, how and why of its existence and working. It basically entails the efforts that the company's management put in to achieve its objectives that pertains to selection of type of clientele, market situation and market form, what competitive advantage to follow and how to perform successfully in long term with taking into the its implications in short term. (Thompson, A.A. and Strickland, A.J. 2003) Strategic Analysis Strategic analysis is very important for any company, whether operating on small or large scale...
Words: 2900 - Pages: 12
...provided by them in their respective fields. I am grateful for their cooperation during the period of my assignment. Table of Contents Acknowledgement 1 Executive Summary 3 Question 01 4 Question 2 7 Question 4 10 Executive Summary This case study, we have done as the assignment of our ninth module in Professional Qualification in Human Resource Management and it is held by Mr. C H Liyanage. According to the given case study, Sharmin Rodrigo is the chairperson of the Mingo Group and she has desired to be the franchisee of one of the leading restaurant in U S A and she wants to operate it in her mother land. Sharmin Rodrigo is a well educated woman and she is successful business woman because she could build the leading business empire with in decade in her country. Mingo Group is a well diversified business. Once the negotiation got successful she invested million of rupees to secure the franchise with McDew which operates the renowned fast food chain in more than 130 countries with over 2000 restaurants. Sharmin planned to open 10 restaurants in her motherland and initially she started in the leading cities of the country. When she is stating this McDew there was some political interfere on that and in such cases she has to change her business plan also. Almost six months ahead to the opening she has sent 100 employees who have got selected to the personal desire of the Sharmin to an...
Words: 4025 - Pages: 17
...known for his contributions to economics, and particularly to our understanding of how private firms are defined, operate, and change. Williamson’s primary application addressed the question of why some economic transactions were organized within a private firm, while others took place outside of a firm, in the market. Despite this focus, Williamson’s reach and impact has extended far beyond the domain of private firms and markets. Certainly suitable for a scholar who has been so vocally interdisciplinary in his approach to the study of institutions and organizations, Williamson’s work has also made critical contributions to the understanding of political institutions specifically, and politics more generally. O From Transaction Cost Economics to Transaction Cost Politics At its heart, Williamson’s deep analysis of organization through the “lens of contract” is not restricted to private firms competing for economic profits. The theory and empirical analysis outlined and developed by Williamson, and those working through the framework he provides, focus on issues of governance more broadly: how activities, exchanges, or transactions are appropriately (or at times inappropriately) organized to minimize transaction costs. Put another way, one of Williamson’s signal contributions was to note that the way in which social activity is organized has an impact on the outcomes of those activities. In this sense, Williamson’s work extends far beyond the profit-maximizing firm. An understanding...
Words: 4569 - Pages: 19
...Company Name 1. Introduction Description of company, background and scope of esay. 2. Discussion 2.1 General Environment Analysis (Choose 4 out of 6) (Total 600 words) 2.1.1 Political Factor What is political factor – theory (comes from textbook). Include the in-text citation. Apply to the case – ONLY YOUR CASE STUDY, no other case study 2.1.2 Factor 2 2.1.3 Factor 3 2.1.4 Factor 4 2.2 Competitive Environment Analysis (Porter’s Five Forces) Include a theoretical discussion on the usefulness of this model. Thereafter, briefly describe and apply each of the five elements in this model. (Total 400 words) 2.2.1 Threat of New Entrants 2.2.2 Bargaining Power of Suppliers 2.2.3 Bargaining Power of Buyers 2.2.4 Threat of Substitutes 2.2.5 Competitive Rivalry For each of the above five, you are to include a short theoretical description followed by the real-life application to your company. Adopt textbook sources as references for the THEORIES used. Use separate paragraphs when writing each element. 2.3 Provide a short summary of the external forces highlighting the key threats and opportunities. (100 words) 3. Analysis on CSR Strategy 3.1 Corporate Social Responsibility – Short Critical Review Perform a critical discussion outlining what is CSR and why CSR is important? Thereafter, criticize the usefulness of adopting CSR strategies in today’s context. Adopt textbook sources as references for the THEORIES used. (200 words) 3.2 Corporate Social...
Words: 325 - Pages: 2
...students with an understanding of how marketing principles and strategy must be adapted to the international business environment and how an effective international marketing strategy should be formulated. Topics for the course include an overview of the global business environment, influence of culture on consumer preferences and marketing strategy, effects of socio-economic and political factors on market analysis and marketing strategy, techniques of competitive analysis, logistical and supply chain considerations, and relevant government regulations on international trade. The learning strategy for this course will be based on a combination of class lectures, group discussions and presentations, and a group paper. Students are encouraged to contribute to the learning process by drawing on their professional and business experience in class discussions and projects. Learning outcomes in this course will include an understanding of the principles of international marketing, an appreciation of the relevance of politics, culture and international agreements to the conduct of international business, familiarity with the basic concepts of marketing and supply chain management, and an ability to produce an international marketing plan. II. METHOD OF EVALUATION: Mid-term exam Presentation of Assigned Case Study Group report on Assigned case study Group Project Presentation Written Group Paper 20% 10% 10%...
Words: 2023 - Pages: 9
...(2001) 263 ± 275 The behaviour of international firms in socio-political environments in the European Union Amjad Hadjikhania, Pervez N. Ghaurib,* b Uppsala University, Uppsala, Sweden Faculty of Management and Organisation, University of Groningen, Landleven 5, 9700 AV Groningen, Netherlands Received 1 March 1998 a Abstract Most of the earlier studies on international business ignore the influence of the political actors and the environment on the internationalisation of the firm. The focus of this study is on the interaction between business and political actors and the main question deals with how firms standing in different stages of their internationalisation manage their relationships with political actors. By using network theory, the study presents a conceptual framework and aims to augment the knowledge on the internationalisation of the firms' political activities. The variety in management actions are discussed by the two variables of influence and adaptation, which have become connected to the two fundamental variables in internationalisation of the firms, namely commitment and knowledge. By comparing the management behaviour of seven small- and medium-sized enterprises (SMEs) and three multinationals (MNEs), the study shows how smaller exporting firms vs. MNEs manage their relationships with political actors. The outcome of the analysis contains results elevating general aspects on the political behaviour of the firms in the European market. D 2001 Elsevier...
Words: 10413 - Pages: 42
