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Political Marketing

In: Business and Management

Submitted By abhishekkoleri
Words 5548
Pages 23
Title of Paper: Political Marketing and Social Media: A Case Story of Aam Aadmi Party
Author 1: Dr. Sanjeev Prashar Professor – Marketing Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-9039039499 E-mail: dr.sanjeev.prashar@gmail.com

Author 2: Raghu Vara Teja Thudi Student, Post-Graduate Program Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-8349501045 E-mail: teja.raghuvara@gmail.com

Author 3: Abhishek Reddy K Student, Post-Graduate Program Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-8349501005 E-mail: abhishek.koleri@gmail.com

Author 4: Abhishek Mukherjee Student, Post-Graduate Program Indian Institute of Management (IIM) Old Dhamtari Road, Sejbahar Raipur-492015, Chhattisgarh (India) Ph: +91-8349501004 E-mail: abhishek.mukherjee.one@gmail.com

Political Marketing and Social Media: A Case Story of Aam Aadmi Party

Dr. Sanjeev Prashar
Professor Marketing, IIM Raipur
Raghu Vara Teja Thudi
Student, Post Graduate Program, IIM Raipur
Abhishek Reddy
Student, Post Graduate Program, IIM Raipur
Abhishek Mukherjee
Student, Post Graduate Program, IIM Raipur

Abstract
For the world’s largest democracy India, elections fit as the greatest religion. Political marketing is treading in at a fast pace with every party bringing in more of newer tools and techniques to woo the electorate. The application of marketing principles and procedures in political campaigning include analysis, development, execution, and management of strategic campaigns by seeking public opinion,...

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