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Polo

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Submitted By Polo23
Words 1504
Pages 7
Carlos Brown

7/20/2014

Case Study

Cisco has twelve offices in eight Middle East countries, employing more than 628 people. The company’s corporate social responsibility efforts have largely focused on education and economic development. Cisco has gained recognition for these activities including the U.S Secretary of State’s Award for Corporate Excellence in 2005 for it’s participation in the Jordan Education Initiative. Other significant examples of Cisco’s Middle East initiatives include a January 2008 announcement of a three-year, $10 million investment to seed a sustainable model for desperately needed job creation and economic development in the Palestinian territories. In Egypt, Cisco partnered with the World Economic Forum to create the Egypt Education Initiative, a trailblazing project that utilizes computer technology to help reform and improve educational standards in developing countries. Finally, in Lebanon, Cisco created a similar project called Partnership for Lebanon. The key strategic lessons learned from the PFL concerning the implementation and running of development programs that could be adopted by any senior manager were a strategic approach of giving back. That was an important part of Cisco. They felt that giving back was a core value of theirs. The article mentions “Giving back was a core value that permeated the entire Cisco culture, as well as collaboration and communication. Cisco’s corporate citizenship culture incorporated values of openness, integrity, trust and fairness, which had a close affinity to corporate social responsibility (CSR). According to Akiki, “Giving back to the community is a core differentiating principle of Cisco’s culture; hence, unwavering commitment of Cisco employees to giving back and volunteering. Cisco housed a strong volunteer employment program, encouraging its employees to log their volunteering

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