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Popo

In: Business and Management

Submitted By emitoot
Words 423
Pages 2
Tata Iron and Steel Company (TISCO)

I. Time Context The problem arises when Tata Iron and Steel Company (TISCO) experienced a decline of 41% in its net profit, reporting Rs 119 crore of net profit during the year 1992-1993

II. Viewpoint

Ratan Tata said in an interview, “We would not protect our holding in TISCO by stopping an expansion of capital. I do not think we will hurt any company in that way. If we wish to increases our holding, it would be by injection of further funds into an expanded capital”.

III. Statement of the Problem

The company is currently facing a huge short fall of Rs 2000 crore to finance the expenditure for modernization and expansion programmes during the next 2 years. TISCO’s experience in location disadvantage is that it is cheaper to send steel from London to Maharashtra by ship than by rail from Jamshedpur. There was a change in the board and JJ Irani took over as the managing Director of the company.

IV. Objectives

Must Objectives/ Short-range • To be able to manage the capital expenditure • To increase sales and earn more profit • To be able to lessen the company’s borrowings • To improve the product mix by increasing the proportion of value added products

Want Objectives/ Long-range

• To be able to locate their plants near to their market • To introduce facilities required for the sustenance of production, replacement, increasing efficiency, etc. • To increase the capacity of saleable steel from 2.7 million tones per annum to 3.2

V. Areas of consideration/ Analysis

The locational disadvantage which shows the signs of weakening performance of the company. TISCO experienced their advent of fierce competition from within and outside the country. One of the factors responsible for intensifying competition was the...

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