...mass media during the 20th century was | |evolution of mass media during the 20th |internet, mobile phones, printing and publishing technology –such as magazines, | |century? |newspapers, pamphlets, and books, the stream powered printing press was discovered around | | |the 20th century where it was more easier for people to get newspapers filled with any | | |local news information also satellite usage boomed more, cinema –such as movies which did | | |start of as silenced movies then later progressed with sound and movie theatre’s, radio | | |which was major development. It was used to show different musical genres that were within| | |music, created hit songs, and make starts of the artists, as well as the television. It is| | |really neat how mass media evolved over the years and centuries. I really do not want to | | |put it this way but people are mostly influenced by the things that have seen and that | | |goes from now all the way to the past. When you think about it we are talking about the | | |20th century and we are now in the 21st...
Words: 595 - Pages: 3
...NCFE-AUD-405 MUSICIANSHIP & THE MUSIC INDUSTRY NCFE LEVEL 4 IN AUDIO & MUSIC PRODUCTION WESTERN MUSICAL ERAS ESSAY Name : Abel Varghese ID No. : AAT/MPDN/00029/BLR Starting Date : 08/05/2016 Submission Date : 13/05/2016 Assessor : Raemus Casterlino Content Introduction…………………………………………………………………………..03 Medieval Music……………………………………………………………………....04 Renaissance…………………………………………………………………………..05 Baroque...…………………………………………………………………………….06 Classical……………………………………………………………………………...07 Romantic……………………………………………………………………………..08 20th Century music…………………………………………………………………...09 21st Century………………………………………………………………………….10 Introduction Music is said to be present in the ancestral period and it was first evolved from Africa and was later spread to the west, which later on became a fundamental constituent of life. Each era existed for a period of time, such as the pre-historic music, ancient music, biblical period , western musical period etc. The western musical era of music will be mentioned in detail below. This period consisted of the medieval music, renaissance music, baroque, classical, 20th century music, and 21st century music. Medieval Music The western music is popularly known for the Gregorian chant also known as the plain chant. This was during years 500 – 1400. It was more of the vocal religious practices of the roman catholic church. The plainchants had very little pitch change and had consisted of only a single melody and lacked harmony. There...
Words: 1926 - Pages: 8
... |ARTS/125 Version 2 | | |Pop Culture and the Arts | Copyright © 2010, 2007 by University of Phoenix. All rights reserved. Course Description This course explores the interactions between the arts, advertising, media, and lifestyle and cultural trends in contemporary American society. Familiarity will be gained with the various art forms and their relationship to mass media, personal and professional life, and in particular to how they contribute to the current conception of fine art and popular culture. Students are asked to examine current trends and cultural changes, assessing both the role the arts have played in creating them and the influence these cultural trends have on art itself. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently...
Words: 2236 - Pages: 9
...Celtic Irish Music Name Institutional Affiliation Celtic music is a broad group of music genres that have emerged from the native folk music traditions of people of Western Europe, such as the Irish. Throughout history, Ireland has been associated with music. Irish music history dates back over 2000 years when the Celts arrived in Ireland. Irish clerics are known for writing some of the earliest folk songs. One of the twelve disciples of Ireland, St Columcille (521-5797 AD), described that the clerics of Ireland had the ability to “sing like birds”. Irish music has remained vibrant in this 21st century having gained global recognition. This is unlike most European countries that have lost their native folk songs. Traditional Irish songs are full of culture over two millenniums they have been existing. Irish culture has been preserved in the form of songs, stories, and tunes. This music has been passed down from generation to generation. The most common method was by parents teaching their children the music. Irish clerics are well known to write folk songs. Although of slight changes in the traditional Irish music, it has still been able to keep most of its traditional aspects. Irish children are still taught Irish songs and to play traditional instruments rather than modern music instruments. Parents are also keen to carry on Celtic Irish traditions. The Celtic harp is the best known of all traditional instruments. The harp was most dominant between...
Words: 1593 - Pages: 7
...When popular music adopts a political position is this supportive to a cause or to a particular artist’s personal wealth and public image? Popular music has served as a voice of the people and for the people for many years. Songs have moulded and reflected political ideologies, opinions and decisions for decades. Music made by one voice can be echoed by many and when adopting a political stand against or for something this can also be echoed in the masses. Artists over the years have put their necks and careers on the line to be bold and valiant with their opinions on how the world should turn and be governed. But do these views and outlooks actually change anything? Do they create awareness? Are the artists sincere and genuine about their concern? Or are they just to boost their public status and reputation; a money making scheme to sell records and to reach the top of the charts? These are all the questions one can ask themselves about the sincerity of the musician. During the 20th and the 21st century there have been a lot of social and economic changes. People began to view the world in a different light; they began to see the workings of their planet and began to understand that it was their land as much as the next persons. Due to these ever changing visions and ideals, people began to protest and challenge changes, rules, laws and orders made by heads of state and government. The public lashed out in demonstrations and opposition parties. During these whirlwind spectacles...
Words: 1389 - Pages: 6
...In a contemporary musical performance context the fiddle is always present and rarely would a band not include a fiddle in their repertoire. On the other hand, from at least 1,000 AD, a rich culture of composition, improvisation, performance and ensemble has been mastered around the harp in Ireland. This instrument has become a very important symbol of the country; pictured on the national flag, Garda caps and in coin currency. Ireland is the only country in the world that has a music instrument as its symbol. The harp is basically a frame supporting strings from a sound-box. Its shape is the reason why there are so many harp traditions around the word, traditions that have constantly strived exploration, retrieval and ingenuity among harpers and harp enthusiasts through the 20th and into the 21st...
Words: 1969 - Pages: 8
...Popular Culture Becomes Global Popular culture didn't require satellite television and the Internet to become global. When the first explorers took to the seas or traveled overland routes to distant places, they were influenced by, and returned with, examples of other cultures' popular art, artifacts and customs, such as drinking coffee. If that hadn't caught on, Starbucks would be stuck trying to sell cups of hot, frothy milk for three bucks a pop. The masses were usually not the first to experience exotic forms of popular culture, but they were exposed to them over time. The mixture of popular elements of different cultures was also one of the factors that began to blur the lines between popular and fine arts. While Kabuki Theater was accessible to all classes of Japanese people, Europe's aristocrats initially regarded it as high art. The Age of Industrialization: Relax, Enjoy In the case of popular arts especially (theater, dance, music and more recently movies and television), the masses must have sufficient time and resources to enjoy these arts. Technology is the catalyst that made this possible. Even though many 19th-century industrial laborers worked long hours, they did not generally work the dawn-to-dusk, seven-day-a-week schedules of agrarian toilers—cows need milking even on the Sabbath—and industrial laborers had more money in their pockets. This enabled them to enjoy entertainment venues and engage in hobbies, crafts and recreation outside their work lives....
Words: 917 - Pages: 4
...At the time of her career, major movements included Abstract Expressionism (emphasized an artist's liberty to convey attitudes and emotions through nontraditional and usually non-representational means, merriam-webster.com), The Black Power Movement, 1968-1980, and some of the countries she visited, Senegal, for example, gained their independence in the 1960s. Her work influenced dancers such as Donald McKayle and Alvin Ailey(American choreographer and activist who founded the Alvin Ailey American Dance Theater), who continued to go deeper into the expressive dances of black culture. Dunham had a major impact on 20th/21st century society and culture because of her new dance techniques that incorporated tradition and...
Words: 1534 - Pages: 7
...Holly Lara May 1, 2012 HU300: Arts and Humanities: 20th Century and Beyond Prof: Ellie Schamber My Day-to-Day Life My name is Holly Lara and I am married and have four kids, two of which are my step kids. During the day I clean my house and make breakfast lunch and dinner for my family. I like to go to the mall at times to shop and to take my kids to the park. I try not to let things in life stress me out, though sometimes it can be hard with so many expenses. At night I am a bartender, I love my job very much. I love to sing and play around with music on my spare time and even teach my kids how to play instruments. I think music is a big part of our world in the 21st century. I personally like living in the 21st century with the new technology that come in every few months. I don’t think I could have lived in a previous century where there was no technology invented. I do wish that we lived in a healthier environment though. There is too much pollution in the air and way too much littering everywhere. In the future I would like to own a house for my family, somewhere where I can have my kids visit me and bring my grandkids to. I want a huge backyard for them to play in. I would also like a plan to be made to make our environment cleaner, so it will be a safer environment for my kids and grandkids. Morality and Decision-Making The biggest morality question today and probably will be on-going for many centuries to come is should abortion be allowed. Roe vs. Wade started...
Words: 1356 - Pages: 6
...Popular culture is the entirety of ideas, viewpoints, attitudes, images and other occurrences that are preferred by an informal consent within the mainstream of a given culture, especially Western culture of the early to mid-20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, these collections of ideas fill the everyday lives of the society. Although terms popular culture and pop culture are sometimes used in place of each other and their meanings partially overlap, the term "pop", which dates from the late 1950s, belongs to a particular society and historical period. Pop refers more in detail to something containing qualities of mass appeal, while "popular" refers to what has gained popularity, regardless of its style. Popular culture is often viewed as being unimportant and irrelevant in order to find diffently acceptance throughout the norm. As a result, it comes under heavy criticism from various non-mainstream sources (most notably religious groups and counter-cultural groups) which deem it superficial, consumerist, sensationalist, and corrupted. Examples of popular culture come from a wide array of genres, including popular music, print, cyber culture, sports, entertainment, leisure, fads, trends, advertising and television. Sports and television are maybe the two of the most widely used up examples of popular culture, and they also represent two examples of popular culture with great continuing...
Words: 1009 - Pages: 5
...categories are not always completely separate; both may have special functions, whether social,ceremonial, competitive, erotic, martial, or sacred/liturgical. Others disciplines of human movement are sometimes said to have a dance-like quality, including martial arts, gymnastics, figure skating, synchronized swimming and many other forms of athletics. 2. What are the types/kinds of dances? Types of Dance - Categories Here are some of the most popular dance categories and types: Ballroom Dances These dances started appearing first in Italy, during the early years of Renaissance. Popularity of this kind of entertainment quickly swept over the Europe, United States and the World. Although many other simpler and more easily preformed types of dances caused the ballroom dances to lose some of their influence, modern worldwide dancing audience started resurrecting these immortal dances in ever increasing pace. • Waltz - This graceful and slow two person dance was first introduced in mid-19th century and was greatly popularized by the music of the famous composer Johann Strauss. Today this dance represents gold standard and the most famous dance of the ballrooms around the world. • Viennese Waltz - Original form of waltz, first performed at the Italian courts is today remembered as Viennese Waltz....
Words: 6745 - Pages: 27
...Shag, and Balboa. This group is often extended to include West Coast Swing, East Coast Swing, Hand Dancing, Jive, Rock and Roll, elden Jive, and other dances developed in the 1940s and later. A strong tradition of social and competitive boogie woogie and Rock 'n' Roll in Europe add these dances to their local swing dance cultures Early forms from the 1930s and 1940s * Lindy Hop evolved in the late 1920s and early 1930s out of the Partnered Charleston. It is characterized by an 8-count circular basic or "swing out" and has an emphasis on improvisation and the ability to easily adapt to include other steps in 8-count and 6-count rhythms. It has been danced to many different styles of music with blues or jazz rhythm (with the exception of jazz waltzes), as well as non-traditional styles of music such as hip hop. Lindy-Hop is characterized by tricks and high-flying arieal movements.] Lindy Hop got its name in 1927 when a reporter visiting New York's Savoy Ballroom asked a swing dancer what kind of dance they were doing. Because Charles Lindbergh had just made his news-making solo flight across the Atlantic Ocean, the dancer replied, "the Lindy-Hop." The name stuck. * Balboa is an 8-count dance that emphasizes a strong partner connection and quick footwork. A product of Southern California's crowded ballrooms and uncrowded ballrooms, Balboa (or "Bal") is primarily danced in close embrace. A library of open figures, called Bal-Swing, evolved from LA Swing, which was another Southern...
Words: 2123 - Pages: 9
...ADVERTISING SALES & PROMOTION | INTEGRATED MARKETING COMMUNICATION | Submitted by :Submitted to: Aisha Rizwan BS(Hons) Management 7th Semester – 2011 – 20-15 | UNIVERSITY OF THE PUNJAB LAHORE INSTITUTE OF ADMINISTRATIVE SCIENCES | | | TABLE OF CONTENT Contents ACKNOWLEDGEMENT 3 EXECUTIVE SUMMARY 4 HISTORY 7 Germany, France, and the Netherlands Lead the Way 7 British Magazines Appear 8 American Magazines 8 Mass-Appeal Magazines 9 The Saturday Evening Post 9 Youth’s Companion 10 Price Decreases Attract Larger Audiences 10 EARLY 20TH -CENTURY DEVELOPMENTS 11 NEWS MAGAZINES 11 PICTURE MAGAZINES 12 INTO THE 21ST CENTURY 12 INFLUENCE OF THE INTERNET ON THE MAGAZINE INDUSTRY 13 ONLINE-ONLY MAGAZINES 13 MAGAZINE-LIKE WEBSITES 15 PRINT MAGAZINES WITH ONLINE PRESENCES 15 PAKISTANI MAGAZINES 17 ENGLISH 18 URDU LANGUAGE 18 URDU MAGAZINES FOR CHILDREN 19 ENTREPRENEURSHIP DEVELOPMENT INSTITUTE 20 INTRODUCTION 21 VISION 21 MISSION 21 PORTFOLIO 22 STARTUP MAGAZINE 22 INTRODUCTION 23 MAGAZINE PROFILE 23 FEATURES 23 CREATIVE BRIEF 24 MEDIA PLAN 27 SITUATIONAL ANALYSIS 28 MARKETING ANALYSIS 28 PRINT MEDIA 28 DIRECT MEDIA 28 SOCIAL MEDIA 29 RADIO AD 29 MEDIA OBJECTIVES 29 MEDIA STRATEGY DEVELOPMENT AND IMPLEMENTATION 29 EVALUATION AND FOLLOW UP 30 PRINT ADS AND ITS DIFFERENT VERSION 31 RADIO ADVERTISEMENT 41 SCRIPT 41 PRINT IS NOT DEAD 42 ACKNOWLEDGEMENT EXECUTIVE SUMMARY ...
Words: 5334 - Pages: 22
...80's Music vs. New aged Music Chelsey Stafford COM/170 January 10, 2013 Tameka Winston In today's society our music comes from a different era than it was in the 80's. The genre and style of the generation will follow. Music comes from the Ancient Greek muses, who were the nine goddesses of art and science. Music actually began around 500 B.C. when Pythagoras experimented with acoustics and how math related to tones formed from plucking strings. The main form of music during the middle Ages was the Gregorian chant, named for Pope Gregory I. This music was used in the Catholic Churches to enhance the services. It consisted of a sacred Latin text sung by monks without instrumentation. The chant is sung in a monophonic texture, which means there is only one line of music. It has a free-flowing rhythm with little or no set beat. The chants were originally all passed through oral tradition, but the chants became so numerous that the monks began to notate them. Towards the end of the Middle Ages, about the 12th and 13th centuries, music began to move outside of the church. French nobles called troubadours and trouveres were among the first to have written secular songs. Music of this time was contained among the nobility, with court minstrels performing for them. There were also wandering minstrels who would perform music and acrobatics in castles, taverns, and town squares. These people were among the lowest social class, along with prostitutes and slaves, but...
Words: 1450 - Pages: 6
...Windsor MTV, originally Music Television, is an entertainment and music based television channel owned by Viacom. In each region MTV is in it aims to target the youth, specifically teenagers, via specifically created shows to appeal to the specific region they are in. MTV currently broadcasts in more than 170 countries and in 32 languages. There are 136 distinct MTV channels and 230 different web sites. This allows MTV to target each region specifically and develop different programming for each region, as what the youth enjoys varies greatly by region. MTV first launched in 1981 as a basic cable channel dedicated to music in the United States of America. The original target market was young adults, specifically those aged 15-34 as this would allow them to target at least one quarter of Americans. The channel was hosted by VJs, or video jockeys. MTV began to expand outside of the US market by entering the European market in 1987. They then began to expand even further around the world, specifically the Asia Pacific region, focusing on India and Pakistan. MTV India was launched in 1996. Launch of MTV India MTV India had a first mover’s advantage in India as it arrived before any of its competition. However, they first made the mistake of simply coming to India as MTV, with no changes to their model or programming. They quickly figured out they would have to develop new programming for this new region as Indian teenagers did not have the same taste in music as American teenagers...
Words: 3384 - Pages: 14
