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Porsche and Hedge Funds

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Submitted By stemol71
Words 1778
Pages 8
An Evaluation Created by:

The COGL & M Group

Presented to Don Wagner
BUS 606
International Business for Entrepreneur

January 17st, 2015

Company Profile

In 2008, Porsche generated $13.5 Billion in pre-tax sales selling a record 98,652 automobiles and the world considered it an impossible success for CEO (Chef Executive Officer), Wendelin Wiedeking. Upon further investigation, the financial world discovered that the highest paid CEO in Germany had speculated on financial derivatives and successfully used hedge funds to amass this fortune and save the Porsche brand. Porsche was founded in 1931 by Ferdinand Porsche and was initially purely designing cars for automakers. The first Porsche, the 356, was designed and built by Porsche in 1949. The success of the 356 was staggering selling 76,000 cars that same year. Porsche introduced its flagship and most popular model the 911 in 1963. Sales were solid through the 70s and 80s until they plummeted in the 90s with only 14,000 cars sold in 1993. Porsche then introduced Wendelin Weideking as the new CEO of the company to turn this company into the success it is today. This case study will analyze and evaluate Weideking’s successes as the CEO of Porsche. We will also investigate the power of the Porsche brand and the effects of their financial decisions. We will briefly evaluate their competitors, the effects of introducing new products and assess what the future holds for this carmaker. The COGL&M Group will also examine other areas that could benefit this company in the future.
Porsche Profile (2013)

Customer name | Porsche AG | Division | Porsche Consulting GmbH | Address | Bietigheim-Bissingen/ Stuttgart | City | Germany | Web site address | http://www.porsche.com | Industry | Automaker | Number of employees | 19, 458 | Annual revenue | 14,5 billion |

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