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Porsche Case Study Summary

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Porsche has managed to use the AG iPerfomance in its products making it possible for them to produce effective products. It has also dominated the SUV market which is continuing to expand with less competitors to exploit. This gives it an opportunity and window to sell its high end SUV products with less competition. I t also produces hybrid powered Porsche Cars which are also seen as a positive move towards remaining competitive in the motor vehicle market. The Porsche cars are also movie and music glamorized, an idea that has not been embarked by most of other brand from its competitors in the market. The organization has also embarked on utilizing green and environment friendly technology to improve its public image and reputation in the …show more content…
It would also call for the development of another company and outsource for products. The production will also depends on the profits from association with VW or alternatively acquire 100% ownership in VW. Marketing their products will also ensure that the equity of shares increases always (Henderson & Reavis, 2009).
The other issues of sharing of strategies and innovation with VW that leads to very low volume of engineering services outsource sis equally essential. This is because it is a critical aspects of the production of its brands. The lose agreement between Porsche and VW need renegotiation for duration or making Porsche independent from VW. Besides, the coming together of VW and Porsche led to a possible weakened engineering sense in Porsche and possible demotivation. This is an essential aspect because employees needs to be appreciated, develop respect and trust (Seif,
…show more content…
Porsche deals in products such as automotive financial services, investment management and engineering services. The main drivers of Porsche include strong R&D team that may bring the two firms close together thus demotivating the entire organization. Its sell have also fallen from 50,000 units to 14,000 units between 1986 and 1993. The first brand of sports car was produced in 1948. With the lean manufacturing strategy, Porsche expanded their production line and brands. The move to introduce Porsche Cayenne with a similar chassis as the VW tourange led to brand corruption. The move by many people to use Porsche cayenne in daily errands led to decline in brand importance thus reducing its sales. Most of the ideas that Porsche developed or tested could not be funded by the organization. The move by Porsche to develop car for external entities meant loss of

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