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Porter Forces

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MARKETING & RETAIL DIVISION

MGT9A3: BUSINESS IN THE 21ST CENTURY SCQF Level: 8, SCQF Credit: 22 Pre-requisite: MGT9A2

AUTUMN 2013

Module coordinator: Student support: Teaching Staff: MODULE AIMS

Carol Marshall, (3A40) carol.marshall@stir.ac.uk Lynne McCulloch (3B44) l.a.mcculloch@stir.ac.uk

K Davies, J Joseph, C Marshall, S Mawson, C Taylor

The first two foundation modules examined the firm and the external environment. The emphasis for the module is the management of organisations in the 21st century. As such, this module concentrates on the management of the functional areas of the business, namely operations management, human resource management and marketing within the broader context of the changing organisation and the global economy. MODULE LEARNING OBJECTIVES By the end of this module, through completion of the assessment, attendance at lectures and participation in seminars you will have gained knowledge and understanding of:  the changing nature of the global economy and its impact on management,  operations management and organisational aspects of the business,  the future for managing human resources  the changing nature of the market place, marketing and consumer behaviour Also, you will have developed skills in being able to:  think critically, conceptually and contextually,  select and apply theoretical academic models,  search and select appropriate reading material,  use case studies to apply theoretical models to real life  present material in both written scholarly essays and oral presentations  understand the dynamics of group work  reflect upon the learning experience to further develop interpersonal skills

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MODULE ORGANISATION The Module uses Needle’s Business in Context (5th Edition, 2010) as a linked text. Several of the lectures relate to specific chapters in this textbook. It is strongly recommended therefore that you have access to a copy of this book; it is available from the Library, as an ebook via the Library catalogue, or you can purchase your own copy. The 4th Edition is also available in physical form from the Library; it should still be relevant for many of the concepts but you should expect the examples to be dated. Other references may be given to you in the lectures and/ or through Succeed as required. MGT9A3 is delivered through 17 lectures and 5 seminars. Please read the timetable carefully as not all lectures slots may be used. It is expected that all students will have read any relevant book chapter prior to attending each lecture.

There are two lectures per week: Monday at 1200-1300 hours in the A3 Lecture Theatre (Cottrell) Thursday at 1000-1100 hours in the A6 Lecture Theatre (Cottrell)

The first lecture will be held on Thursday 12th September at 1000 hours.

SEMINARS Each student is required to sign up for a seminar time on Succeed. This on-line facility will be available from the 9th September and must be completed by the19th September. At the first seminar students will join a group and will then remain in that group for the rest of the seminars and the coursework. Each of the seminar weeks, each group will present (using PowerPoint) their findings gathered from group research relating to the seminar theme. Informal feedback will be provided by the seminar tutor, which can be used to strengthen the final group report. A pdf copy of the PowerPoint must be handed to the tutor at the start of the seminar session. Attendance at all of the seminars is expected. It should be noted that contributing to, and presenting aspects on the group assignment, contributes to the overall grading. Non-attendance will be noted by the tutor and passed on to the module coordinator; it will be more important for students to convince the members of their group of their reasons for absence! You must attend the seminar session for which you have registered. If you are unable to attend, you should make contact with the seminar tutor with an explanation. Your group will be asked about your contribution to the presentation content and marks may be deducted for an individual’s non-participation. This will not affect the whole group, only the group member who has not contributed. Only in exceptional circumstances will you be allowed to attend another session. You must inform your tutor of this, together with the reason for re-scheduling. 2

Lecture No & Week
1 Week 1 2 Week 2 3 Week 2 4 Week 3 5 Week 3 6 Week 4 7 Week 4 8 Week 5 9 Week 5 10 Week 6 Week 6 Week 7 11 Week 8 12 Week 8 13 Week 9 14 Week 9 15 Week 10 16 Week 10 17 Week 11

Date, Day & Time
12.09 Thurs 10.00 – 11.00 16.09 Mon 12.00 – 13.00 19.09 Thurs 10.00 – 11.00 23.09 Mon 12.00 – 13.00 26.09 Thurs 10.00 – 11.00 30.09 Mon 12.00 – 13.00 03.10 Thurs 10.00 – 11.00 07.10 Mon 12.00 – 13.00 10.10 Thurs 10.00 – 11.00 14.10 Mon 12.00 – 13.00 17.10 Thurs 10.00 – 11.00 28.10 Mon 12.00 – 13.00 31.10 Thurs 10.00 – 11.00 04.11 Mon 12.00 – 13.00 07.11 Thurs 10.00 – 11.00 11.11 Mon 12.00 – 13.00 14.11 Thurs 10.00 – 11.00 18.11 Mon 12.00 – 13.00

Lecture Topic
Introduction The Rise of Globalisation The Globalisation Controversy Markets, state and civil society Private ownership State ownership/ control Mutuality and Cooperation Generic Forecasting The Natural environment Applying Forecasting Techniques Forecasting Sales Careers Unit information Session Mid semester break The Dilemma of Nuclear Power Innovation Towards ‘Zero Waste’ Changing work, Jobs and HRM Operations Operations: Lean Production Course Review

Text Book Chapter
1 2/5 2/5 1/3 6/8 6/8 8 14 9 14

Lecturer
C Taylor/ C Marshall Jenoah Joseph Jenoah Joseph Keri Davies Keri Davies Keri Davies Keri Davies Carol Marshall Christine Taylor Carol Marshall Careers Team Christine Taylor Suzanne Mawson Guest Speaker To be advised Carol Marshall Carol Marshall C Taylor/ C Marshall

9 10

13 11 11

The Seminar & Computer Lab programme is as follows: Week Beginning Teaching week Seminar & Computer Lab dates 16th September 2 NONE 23rd September 30th September 07th October 14th October 21st October 28th October 04th November 3 4 5 6 7 8 9 Establishing groups and roles: Globalisation presentations Sustainability presentations First Computer Lab sessions No Seminar Second Computer Lab sessions NONE – MID SEMESTER BREAK HRM presentations Marketing presentations 3

Note that there will be two Computer Lab based seminars in addition to the Groupwork seminars The Computer Lab seminar exercises will be individual. The Computer Lab sessions will run on the dates below in the venues shown.

NOTE: During week 5 only students will have a Groupwork Seminar and a Computer Lab seminar. When choosing your Computer Lab seminar day and time, you must ensure that it does not clash with your Groupwork seminar. Students should sign up for a computer lab group on Succeed between the 9th and the 19th September 2013. Day Tuesday week Weeks 5 & 6 Tuesday Weeks 5 & 6 Wednesday Weeks 5 & 6 Wednesday Weeks 5 & 6 Friday Weeks 5 & 6 Friday Weeks 5 & 6 time 14.00 – 16.00 16.00 – 18.00 09.00 – 11.00 15.00 – 17.00 12.00 – 14.00 14.00 – 16.00 room Notes 2B41 For students with limited spreadsheet experience 2B41 For students with limited spreadsheet experience 2A15 2A21 2B43 1A11

The Teaching Team reserve the right to change Lecture & Seminar Topics. However, any change will be announced on Succeed prior to the session in question.

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ASSESSED WORK The grading scale is explained on the University Portal. The detailed weightings for the assessment activities are as follows: Activity Group Presentations Weighting Worth 20% of module grade Worth 20% of module grade Worth 10% of module grade Worth 50% of module grade Details Weekly presentations 4 presentations (5% each) 3000 words Dates Weeks 4,5,8 and 9 By 11am 22.11.13 By 11am 27.11.13 Exam at end of semester

Group Report

Individual Reflective Learning report (IRLR) Exam

500 words

2 hour 2 questions from 5

Guidance notes for completion of the Individual Reflection Learning Report will be posted on Succeed. Reports exceeding the word count indicated by 10% and over will be subject to a penalty. The University practices anonymous marking so do not put your name on the Report only your registration number and the name of your tutor. A standard cover sheet for the IRLR is available on Succeed.

Students will need to read from a wide range of high quality sources to write a good report. Articles in scholarly journals are the highest quality sources followed by scholarly monographs (academic books on particular topics). Low quality sources for essays include textbooks, newspaper articles and unidentified or identifiable Internet sources. Students should cite the source of any material in your essay that is not original. The correct form for citing sources can be found in the library’s ‘Guide to Citing References’ or at http://www.is.stir.ac.uk/research/index.php. Your assignment reports will be assessed on the following criteria:  The degree to which you have demonstrated understanding of the question and the topic  The clarity and structure of your argument  The clarity of your presentation: spelling, punctuation, grammar  The degree to which you have informed your writing by wider reading and supported your argument by appropriate citation.  The degree of critical analysis and discussion.

5

Important Study Note: The teaching contact hours for this module need to be supplemented by extensive private study and external reading focused on the topics covered by the module. As a rough guide, the Quality Assurance Agency for Higher Education suggest that students should expect to undertake up to 10 hours of study per unit of credit, including all preparation time before lectures and seminars, assignment writing and examination preparation. This module provides 22 units of credit and this would equate to around 15 hours of study a week over and above any lectures or seminars, including your preparation for coursework and the examination. ANONYMOUS MARKING AND SUBMITTING WORK It is University policy that a system of anonymous marking will be operated for all examinations and coursework, except where the Division determines that the nature of the coursework makes this impossible or inappropriate. For this module, students are to submit their assignments anonymously using the cover sheet posted on Succeed. This should be completed to include your registration number (PLEASE CHECK VERY CAREFULLY). For each assignment on this module, you must:  submit a paper copy of the assignment as normal through the Marketing & Retail Division letterbox outside Room 3B44 and not to the module coordinator;  upload an electronic copy of the assignment to the Turnitin system via the link on the module’s Succeed site.

No grade will be awarded for work that is not submitted through Turnitin. The contents of the paper and uploaded versions of your work must be identical; if they are found not to be, this will lead to an immediate investigation under the Division’s policy on plagiarism. LATE SUBMISSION OF ASSESSED WORK Assignments submitted after the set time and date will be penalised by the reduction of one CGS Grade per 24 hours, unless a signed extension has been obtained from the Module Coordinator. (Note that it is the responsibility of the group to ensure that the group element of the assignment is submitted on time.) Extensions may be given to students on the basis of medical grounds, or other compelling reasons, provided that requests for extensions are submitted in writing to the module co-ordinator on or before the due date of the assignment. PLAGIARISM The University’s policy on plagiarism in Undergraduate Coursework can be found on the Succeed website for this module. All students are required to read this document and ensure that they are aware of the implications of the content of the policy. A guide to avoiding plagiarism can be found here: http://www.is.stir.ac.uk/research/citing/plagiarism.php Christine Taylor 06/09/2013 6

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