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Porter's 5 Forces

In: Business and Management

Submitted By ahben6
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Apart from a good one-page executive summary, which, by the way, earns you bonus marks, three other things are very important too. The first is your charts and graphs. Charts and graphs are visual aids to help you convey your point across more clearly, so you need to respect them. One sign of respect is to give your charts and graphs proper names (eg Chart 1: Historical price for OCBC) and to refer to them in your report by their names. I'm a good friend of charts and graphs, and any group that does not pay them respect will pay for it. Another problem with charts and graphs is their formatting and selection. There are coarsely made charts, and there are meticulously constructed ones where the formatting is consistent across the report. Again, this is a question of effort and professionalism, which will be duly rewarded if done properly. Finally, charts and graphs are there to help you, but not do the job that you are suppose to do. For every chart or graph that you put in, I expect you to tell me a little about it. For example, if you include a pie chart that illustrates the proportion of profit for each of its division, and says ‘the chart illustrates the proportion of income from various division’, that is call hand waving. Instead, you should go on and discuss what each of these divisions are and who contributed the most, and why do you think they are the largest contributor, and who do you think, following your analysis, will grow the most in the future. Build on your charts to tell a story or make a point, or several point; don’t waste it by simply hand waving. The other important thing is your font and space formatting. If you have inconsistent fonts, that is a sign of plagiarism. If your font sizes are different, that is another sign. If you have a sentence with unexplained space between them, like this, that is a sign that you’ve copied something from a PDF document and did not even bother to format it properly. Make sure your space formatting is consistent thorough the document. If you want to use 1.5 spacing, then use that throughout. And when you write, always use the ‘F7’ function to check your spelling and grammar, which you really have no excuse to commit in this report. Footnotes should be of a shorter font (typically 8 or 9) and if you want to emphasize a point in a paragraph, use italics instead of bold. Finally, citation. I have said it before and I will say it again. It is important that you cite your sources when you copy from someone else’s work. If you don’t do that, it means you are plagiarizing and you will not get more than 10 marks out of 50 from me. When you cite, be sure to indicate the phrase that you cited with “xxxxx”. You can either cite the course in the footnote, like this1, or you can quote the author’s last name and year like this (Bell, 2008) and then cite the reference in your ‘Reference’ page. Now, one point of caution. One of my past students, upon reading this, simply copied 4 whole pages from the annual report and then simply cited every sentence in that 4 page of his report. This is still plagiarism. Such blatant copying cannot be justified by citations. There is no fixed rule, but if more than 30% of a single paragraph are made up of citations, then something is wrong. If every paragraph in your report has at least one citation, then something is surely wrong.

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