...South America. The other ingredients that go into the making of chocolates are: sugar, milk solids, and permitted emulsifiers. Cocoa constitutes nearly 40% of the total raw material cost. The following report attempts to make a study on the chocolate industry and the position of the chocolate brand, Cadbury. The brand name chosen is the umbrella brand as we feel that the corporate name is recognised as a brand, not so much its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure. The advertising strategy will be studied with respect to Cadbury's business and marketing objectives. The strategies adopted will be analyzed for each product offering. The same is followed to a minimal extent for its major competitor, Nestle India Limited, to get an understanding of where Cadbury stands. The report initially focuses on an examination of the industry environment and the product class. The report then goes on to analyse the corporate, marketing and advertising strategies adopted by the selected company and its main competitor. It concludes by looking at the future challenges and recommendations for the industry and the company. TABLE OF CONTENTS Chapter 1 INTRODUCTION & RESEARCH METHODOLOGY 1 1. Research details(Type of research, Sample size, Sample design, Data Collection)...
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... Prof. Richa Agrawal October 2014 TABLE OF CONTENT Sr.No | CONTENT | Page No. | 01. | Executive summary | 04 | 02. | Company Profile | 05 | 03. | Reasons Behind Success of Parle | 05 | 04. | Marketing Strategy | 07 | 05. | Introduction to Company’s Product: Parle-G | 09 | 06. | Porter’s Value Chain: Parle-G | 11 | 07. | Co-operation Among Channel Members | 13 | 08. | Distribution Channel Network of Parle-G | 14 | 09. | Functional and Process Perspective | 16 | 10. | Supply Chain Process | 17 | 11. | Parle Distribution Network Logistics | 19 | 12. | Channel Members of Parle Distribution Network | 19 | 13. | Distribution Channel and Parle | 20 | 14. | Suggestion For Distribution Channel | 22 | 15. | References | 23 | EXECUTIVE SUMMARY The bread and biscuits constitutes the largest segments of consumer foods in India. Both Biscuits and Bread are items of mass consumption in our Country. Almost 2 million tons of biscuits are produced in India each year and consumption is growing at 10-12 per cent annually. The per capita consumption of biscuits in the country is...
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...Cadbury India Marketing Strategies & Analysis Table of Contents 1. About Cadbury India 2. Mission and Vision statements of Cadbury 3. Marketing Strategy * Segmentation, Targeting and Positioning * Marketing Mix 4. Growth strategy and market expansion 5. Communication Strategy 6. Marketing Channels 7. Competitor’s Analysis 8. Marketing Environment Analysis 9. SWOT Analysis 10. References About Cadbury India Cadbury India Ltd. is a part of the Mondelez International group of companies and is in the business of creating a delicious world - producing delectable chocolate confectionaries, gum and candy products, and popular beverages and foods that include many of India's most popular and trusted food brands. Over the years they have won customers' hearts and achieved a 70 percent market share in the chocolates category in India. Their flagship brand Cadbury Dairy Milk (CDM) is considered the "Gold Standard" for chocolates - the pure taste of CDM defines the chocolate taste for the Indian consumer. Ranked fourth among India's most admired companies by Fortune India, in 2012, Cadbury India is a part of Mondelez International (NASDAQ: MDLZ), the global snacking and food company and a spin-off from Kraft Foods Inc. Mondelez International is the world's largest chocolatier, biscuit baker and candy maker, and the second-largest maker of gum. Cadbury India has been in India for over...
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...confectionary products being founded in the modest beginnings of 1946, when Pietro and Giovanni Ferrero started the company as a confectionary shop in northwest Italian town of Alba (Datamonitor, 2009). Today Ferrero International is the world’s fourth largest companies in the confectionery Market with 16 plants and 36 commercial companies all around the world, having 20,000 employees generating 35,000 cores of turnovers in 2006. A wide and complex portfolio of products, including mainly: chocolate spread, candies, pralines, bakery, chocolate snack eggs with surprise, cold tea & chilled chocolate products. The company is owned and managed by the founding Ferrero family. (Nutella.com, nd). 1. External Environment The Environment encapsulates many different influences, which can be difficult to analyze. The difficulty can be to identify: the environment diversity; the speed of change as managers feel that the pace of technological change and the speed of global communication change faster than even before; the last difficulty is complexity. Ferrero in order to face these difficulties can use different tools, such as: PESTEL (Political, Economical, Socio-Cultural, Technological, Environmental, Legal); Porter’s five forces; Market segmentation. In order to analyse: the macro-environment, competitors and market. (Johnson and Scholes, 2002, pp98). 2.1 Macro-Environment Macro-Environmental consists of broad environmental factors that impact to a greater or lesser extent...
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...Analysis Of Jaykay Marketing Services Marketing Essay The supermarket industry in Sri Lanka is set out for an explosive growth in the recent years this is with the western lifestyle of modern Sri Lankans where convenience is a key benefit sought after.(Perera 2006) The traditional grocery store concept has been evolving in to a ‘’Mega Stores’’ and the heavy discounter concept which carry all the goods shoppers want (Stanton 2007). If we look at the drivers for the evolution of modern supply chains, or ‘’Modern Trade’’ they have been persistent in increase demand for value added consumer products, convenience food, beverage, and frozen confectioneries. ‘’The emergence of supermarkets, urbanization, income increase, high quality retail export markets, high quality bulk procurement, trade agreements, with other countries, increased migration of Sri Lankan citizens and increased female participation in labor force have created a new demand pattern, shifting the focus towards continuous supply of high quality, value added products with improved processing, packaging and labeling’’ (Samarthuga A 2006 15). Sri Lanka is an agriculture base country primarily it has 2 million hectares or 30% agricultural land, and almost 75% of the agricultural land is under small holdings and the balance is under estates. Sri Lanka Imports 65000 MT of diary commodities mainly FCMP and diary therefore seen and instrument to replace, and about 70% of the contribution to the livestock subsector comes from...
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...ITC * The Company was founded in year 1790 by Henry Overton Wills. It’s current headquarter is in Kolkata. * It is the largest producer of Cigarettes in India with maximum brands of all range. * In the list of world most reputable companies ITC position at 95. * ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 9 billion and a turnover of US $ 3 billion. * Rated among the World's Leading Companies by Forbes magazine, ITC ranks third in pre-tax profit among India's private sector corporations.Only Indian FMCG company on Forbes Global 2000 ranking. * ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Branded Apparel, Packaged Foods & Confectionery, Greeting Cards and other FMCG products * ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. * ITC's FMCG businesses have one of the largest retail networks in the country, consisting of over 2 million retailers. ITC employs over 31,000 people at more than 60 locations across India * ITC has powerful brands like Wills, John Players, Hotel Grand Maratha, Sunfeast. * ITC have a very successful CRS activity called ‘e-choupal’ VISION...
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...------------------------------------------------- FIFTH SEMESTER BAS 311 | Methods of Food Analysis | 2 0 3 4 | | TheoryUNIT – I Introduction to Food Analysis: Rules & Regulations of Food Analysis, Safety in Laboratory. Sampling and sampling techniques, sample preparation for analysis. Basic principles of spectroscopy: UV-VIS molecular absorption spectrometry, atomic absorption & emission spectrometry, fluorescence spectrometry, Atomic mass spectrometry, IR spectrometry.UNIT – II Separation Science: Basic principles of chromatography, HPLC, GC, TLC, Super critical fluid extraction chromatography UNIT-III Analysis of liquids: Total liquids concentration, Solvent extraction; Non-solvent liquid extraction methods; instrumental methods. Determination of liquid composition. UNIT-IV Electrophoresis methods, Chemical methods; enzymatic methods; physical methods; immunoassays; analysis of polysaccharides fiber. Analysis of proteins Determination of overall protein concentration; protein separation and characterization; methods based on different adsorption characteristics separation due to size differences; separation by electrophoresis. UNIT-V Radiochemical Methods: Use of radio isotopes, viscosity and consistency measurements of food, measurement of rheological properties. | | | Practical 1. Introduction to Food Analysis Techniques and calibration of glasswares 2. Sampling techniques and methods of sample preparation. 3. Experiment using principles...
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...Hershey Company Name University Abstract The Hershey Company introducing the world of chocolate examines the remarkable successes and failures of the company. They are the largest North American manufacturer of chocolate and sugar confectionery products in its constant pursuit to maintain growth and profitability in a competitive industry. Hershey Company has an array of chocolate and confectionery products, which includes candies, beverages, baking ingredients, gums, syrups, and toppings for ice cream. Hershey Company produces and maintains more than 80 different brands. Hershey chocolate bar is known as the “Great American Chocolate Bar,” which is produced by Hershey Company and was invented by Milton Hershey over a hundred years ago and its products are sold in sixty different countries. We will look at the history of the company, its good marketing plan to expand that allows them to be more profits and more world recognition. Hershey Company maintain its dominant position in the industry and where the company is going in the near future. Hershey Company Mission and Objective Vision The vision of The Hershey Company is—Continuing Milton Hershey’s legacy of commitment to consumers, community and children, we provide high-quality Hershey’s products while conducting our business in a socially responsible and environmentally sustainable manner (The Hershey Company, n.d.). Mission Statement The mission of Hershey’s is encapsulated in the following words: Bringing...
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...FINANCIAL ANALYSIS OF FMCG INDUSTRY IN INDIA IIM – LUCKNOW, IPMX (2015-16) MANAC PROJECT (TERM I) – GROUP 11 FOR SUBMISSION TO PROF. PRAKASH SINGH Compiled By: 1. Prateek Dashora (IPMX08035) 2. Shreyas Bakshi (IPMX08047) 3. Siddhartha Chatterjee (IPMX08049) 4. Supriyo Chakraborty (IPMX08051) 5. Susmit Majumdar (IPMX08054) TABLE OF CONTENTS Table of Contents Choice of Industry: FMCG............................................................................................................................................................................................ 2 Macro Factors Affecting the Industry ................................................................................................................................................................. 4 Industry Characteristics.............................................................................................................................................................................................. 6 Major Accounting Policies of the Industry ................................................................................................................................................... 10 Impact of IFRS ................................................................................................................................................................................................................. 14 Major Deviations in Acccounting Policy of Major Players of the Industry...
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...value chain 5 CHAPTER 2: Initiation of internationalization 8 1. Introduction 8 2. Internationalization motives 8 3. Triggers of export initiation (change agents) 9 4. Internationalization barriers / risks 9 SESSION 2 11 CHAPTER 3: Internationalization theories 11 1. Introduction 11 2. The Uppsala internationalization model 11 3. The transaction cost analysis model 11 4. The network model 12 5. Internationalization of SMEs 12 6. Born globals 12 7. Internationalization of services 13 CHAPTER 4: Development of the firm’s international competitiveness 15 1. Analysis of national competitiveness (the porter diamond) 15 1.1. Factor conditions 15 1.2. Demand conditions 15 1.3. Related and supporting industries 15 1.4. Firm strategy, structure and rivalry 15 1.5. Government 15 1.6. Chance 15 2. Competition analysis in an industry 15 2.1. Market competitors 16 2.2. Suppliers 16 2.3. Buyers 16 2.4. Substitutes 16 2.5. New entrants 16 2.6. Strategic groups 17 2.7. The collaborative five-sources model 17 3. Value chain analysis 17 3.1. Customer perceived value 17 3.2. The competitive triangle 18 3.3. Perceived value advantage 18 3.4. Relative cost advantage 18 3.5. The basic sources of competitive...
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...Nestlé in 2008 PAGE LIST COURSEWORK COVER COVER……………………………………………………………………………………1 PAGE LIST………………………………………………………………………………..2 INTRODUCTION……………………………………...…………………………………3 HISTORY……………………………………………..…………………………………..4 * TIMELINE……………………………………………….………………………..7 BUSINESS MODEL AND FRAMEWORK…………………………...…………………8 QUESTION AND ANSWER………………………………………………..……………9 * QUESTION 1……………………………………………………………………...9 * QUESTION 2………………………………………………………….…………14 * QUESTION 3………………………………….…………………………………17 * QUESTION 4……………………………………………….……………………19 * QUESTION 5…………………………………………………………….………20 ANALYSIS………………………………………………………………………………22 * SWOT……………………………………………………………………………23 * PORTER’S 5 FORCES……………….…………………………………………30 * PORTER’S VALUE CHAIN……………………………………………………36 * BCG MATRIX…………………………………………..………………………39 * PORTER’S GENERIC STRATEGIES……………………….…………………41 FINANCIAL STATEMENT……………………………………………….……………44 CONCLUSION……………………………………………………..……………………49 RECOMMENDATION……………………………………………………….…………51 CITATIONS…………………………………………..…………………………………53 INTRODUCTION Nestlé is the largest food and beverage company in the world. It is also well on its way to becoming world leader in nutrition, health and wellness. Nestlé is a Swiss company, founded in 1866 by Henri Nestle. Henri Nestlé, the founder of Nestlé, was a life-saving chemist but also an innovative marketer. He used scientific knowledge to develop products that met consumer needs. He used his name to brand his products in a distinctive...
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...Marketing / The Analysis Of Food Processing Industry Marketing Essay Print Download Reference This Reddit This Essay writing open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com Share Tweet Essay writing Dissertation writing Assignment writing Marking & Proofreading All services Place an Order Get a Quote About UK Essays Fair use policy Essay help Referencing guides All free resources The Analysis Of Food Processing Industry Marketing Essay 1.0 Introduction A strategic management process like strategy analysis, strategy formulation, and strategy implementation are important for an organization. (Anthony H,2008) 2.0 Strategy Analysis Macro-environment can act as an analysis which provide early warning system for organizations to anticipate threats, opportunities, and develop appropriate responses (Ginter and Duncan,1990) in the discerning trends in general environment which may impact upon its industry and markets. Strategy analysis can make organization to focus on factors and conditions which influence a firm's profitability within an industry and focus on predicting the dynamics of competitor's actions, responses and intentions. (Anthony H,2008) This tool of analysis will discuss about PEST framework, Porter's Five forces framework and SWOT analysis for BreadTalk in BreadTalk Group Ltd. open in browser PRO version Are you a developer? Try out the HTML to PDF API pdfcrowd.com 2.1.0 Analysis of food...
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...“Strategic Management Of Nestlé” INDEX 1. 2. History Nestlé and basic financial information. ...................................................... 1 Porter’s Five Forces Model.................................................................................... 2 3. Analyze the product/service offered by the company using the B – C framework. What affects the customers’ willingness-to-pay (B)? Where do firm’s costs come from (C)? ... 2 4. Analyze the resources and capabilities of the company. Indicate the key resources and capabilities. ...................................................................................................................... 4 Tangible Resources of Nestlé ................................................................................................................... 4 Intangible Resources of Nestlé.................................................................................................................. 4 Capabilities of Nestlé................................................................................................................................. 4 5. In class, we discussed two types of Porter generic strategies (cost advantage and differentiation advantage). Indicate which strategy the company pursues. Explain. ................ 5 Research and development of new products. ........................................................................................... 5 Competitive differentiation. ..........
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...MARKET AND CONSUMER ANALYSIS FROOTI PREPARED BY: ANJUM ARA (1311284) ANKUR BHARTIYA (1311287) ANUJ SARAIWALA (1311288) DIPAYAN SINHA (1311293) SAMIR JAIN (1311325) SHASHI PRAKASH (1311331) 1 Table of Contents CONTEXT ......................................................................................................................................3 NON CARBONATED MANGO DRINKS MARKET IN INDIA ................................................................. 3 PORTER’S 5 FORCES ANALYSIS...................................................................................................... 4 COMPANY.....................................................................................................................................5 BACKGROUND ............................................................................................................................ 5 HISTORY ..................................................................................................................................... 6 SWOT ANALYSIS OF FROOTI......................................................................................................... 7 COMPETITION ............................................................................................................................8 CHANNEL....................................................................................................................................10 CONSUMER ......................................
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...2009 INDUSTRY ANALYSIS ON APOLLO HOSPITAL AN ASSIGNMENT ON CORPORATE STRATEGY SUBMITTED BY--- GROUP 2. G-02 SUDEEP SHAURYA SHORABH BHATTACAHRJEE GAGANDEEP SINGH VINAY KUMAR BHARDWAJ VIJAYVARGIA RAJOJYOTI BANIK SUBMITTED TO --- Prf. RAJESH VERMA 12/8/2009 Industry analysis of Apollo hospital Health care Industry in India In India, the Healthcare system is split into a public sector, a private sector and a wide network of informal healthcare providers operating together in a large and unregulated network. This irregularity has caused wide disparities in access, especially in regional and rural distribution of healthcare infrastructure. Currently, the Indian healthcare sector is valued at Rs.1, 360 (US $34) billion roughly 6 per cent of GDP. The healthcare business is projected to grow to over Rs.1, 600 (US $40) billion or 8.5 per cent of GDP by 2012, according to Price Waterhouse Coopers (PwC) report, 'Healthcare in India: Emerging market report 2007'. The Hospital Industry Some Facts • India‟s healthcare industry is currently worth Rs 73,000 crore which is roughly 4 percent of the GDP. The industry is expected to grow at the rate of 13 percent for the next six years which amounts to an addition of Rs 9,000 crores each year. • • • • • The national average of proportion of households in the middle and higher middle income group has The population to bed ratio in India is 1 bed per 1000, in relation to the WHO norm of 1 bed per 300. In India, there exists space for...
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