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Porter's Analysis of Confectionery Industry in India

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An Analysis
A preliminary analysis of the confectionery industry in India using Porter’s Diamond and Porter’s Five Forces. The analysis is backed up by extensive research and summed up with an appropriate conclusion.
An Analysis
A preliminary analysis of the confectionery industry in India using Porter’s Diamond and Porter’s Five Forces. The analysis is backed up by extensive research and summed up with an appropriate conclusion.
Confectionery Industry
Confectionery Industry

CONFECTIONARY INDUSTRY
INDUSTRY OVERVIEW
The confectionary industry can be broadly divided into 6 sectors 1) Chocolates 2) Hard Boiled Candies 3) Éclairs and Toffees 4) Chewing and Bubble Gum 5) Mints and Lozenges 6) Lollipops
MAJOR PLAYERS * Cadbury ( Dairy Milk, Perks, Gems, 5-Star celebrations, Bytes, Dairy Milk Éclairs, Éclairs Crunch, Halls, Bubbaloo Bubble gum) * Nestle(Kit Kat, Kit Kat Chunky, Munch, Munch Pop Choc and Milkybar Crispy Wafer) * Parle (Simply Imlee) * HUL (ChocoMax and Max Magic candy) * Perfetti ( Centre Shock, Happydent White, Alpenliebe, Big Babool, Chloromint and Cofitos) * Candico (Mint-O and Loco Poco).
Industry Trends and Size
In 2005, the market size of the confectionary business was very small and approximately valued at $427 million. For population 3 times US population it was 20 times smaller than the US market.
In 2012, it had grown to thrice its size in 2012 at $1.1billion dollar. The organized sector was valued at around $350 million dollar and $750 million in unorganized sector. It has grown at a CAGR of 15% from 2008-2012. And expected CAGR from 2013-2018 is 23%
The size of the candy market in terms of value as of 2012 is $664 million of which 70% is sugar confectionary and remaining 30% is chocolate confectionary. In terms of volume is over 4 million tonnes.

Production and Consumption...

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