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Portfolio Assignment: Multi-National Enterprise (Mne)

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Submitted By labosslee
Words 633
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QUESTION:
You will choose a multi-national enterprise (MNE) that is/has been in the news . Over the course of the semester you will follow reports on the company in the papers and on-line to track its activities.

You should be able to find at least 5- 6 different articles on the firm and its activities. Additional details are provided in the Portfolio Assignment Details Word Document

ANSWER:

General Motors Company is an American multinational company with headquarters in Detroit, Michigan, United States of America. Founded at Flint in 1908 by William C. Durant and Charles Stewart Mott. The company designs, manufactures, markets and distribute vehicles and vehicle parts. Their brands include Chevrolet, Buick, GMC, Cadillac, Baojun, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wulling.
General Motors Company is a big organization that has a very large market share in so many countries around the globe. It operates in 26 countries spread across 6 continents, namely: North America, South America, Asia/ Middle East, Europe, Africa and Australia/ Oceania and trades on New York Stock Exchange. Their mission and vision statements are:
General Motors Mission Statement:
"G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stock-holders will receive a sustained superior return on their investment."
General Motors Vision Statement:
"Over the past 100 years, GM has been a leader in the global automotive industry. And the next 100 years will be no different. GM is committed to leading the industry in alternative fuel propulsion." General Motors Company has been in the news lately because its cars have been confirmed to have ignition defect

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