Premium Essay

Portfolio Managemenet Plan

In:

Submitted By sunnyvee
Words 4613
Pages 19
Emory University
Portfolio Management Plan

Contents Emory University Background 4 Strategic Plan 6 Strategic Capacity Plan 7 Portfolio Management Process 7 Project Selection Criteria 8 Program Management Plan 9 Conflict Resolution Plan 11 Change Management Plan (CMP) 13 Resource Utilization Plan 16 References 18 Appendix A 19

Emory University Background

Emory University was founded by an original charter that started the school in Oxford, GA, Newton County on December 10, 1836. It was hand-written on two pieces of notebook paper, front and back. By 1914, the Methodist Church was looking to create a university in the South, and Emory College was looking to expand.
Asa Candler, founder of The Coca-Cola Company, wrote the "million-dollar letter" to offer seed money, and he sweetened the deal by donating land in Atlanta. Emory University received a DeKalb County charter to build at its present location in 1915. The soft drink company president's brother was Emory alumnus and former president, Methodist Bishop Warren Candler, who returned to serve as its first chancellor on the new campus.
The Atlanta-based Coca-Cola Company has given rise to family fortunes for the Candlers, the Woodruffs, the Goizuetas and others who have been extraordinarily generous to Emory. The philanthropy of these and other donors has enabled Emory's growth and empowered its ambition to become one of the nation's leading universities. It's unofficially considered poor school spirit to drink other soda brands on campus. In a city known for growth and change, Emory carefully cultivates a creative blend of old and new on campus. And all students, professors and staff members become part of the university's uniquely wonderful heritage (Emory, n.d.).
Vision and Mission
The Emory University School of Medicine is a leading institution with the highest standards in

Similar Documents

Premium Essay

Cocacola Company

...BRAND AUDIT REPORT 2012 Brand Managemenet Brand Managemenet Submitted To: Sir Goher Raza Submitted by:Sagar Paryani and Sarah khan Chandio Dated: 15-12-2012 By BBA-7 TABLE OF CONTENTS PAGE # TABLE OF CONTENTS.................................................................................................... 2 CHAPTER 1 BRAND INVENTORY 1.1 INTRODUCTION ........................................................................................................... ...3 1.2 BRAND ELEMENTS ......................................................................................................... 4 1.3 MARKET SEGMENTATION...........................................................................................5 1.4 SUPPORTED MARKET PROGRAMS..........................................................................5-6 1.5 POPS AND PODS.................................................................................................................7 1.6 BRAND MANTRA......................................................................................................... …..7 1.7 BRAND PORTFOLIO..........................................................................................................7 1.8: Organizational culture and people development.................................................... 8 CHAPTER 2 BRAND EXPLORATORY 2.1: Brand Attributes..........................................................

Words: 4850 - Pages: 20