...Both qualitative and quantitative methods of user research play important roles in research. Data from quantitative research—such as market size, demographics, and user preferences—provides important information for business decisions. Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another. This month, we’ll take a look at these two approaches to user research and discuss how and when to apply them. Quantitative studies provide data that can be expressed in numbers—thus, their name. Because the data is in a numeric form, we can apply statistical tests in making statements about the data. These include descriptive statistics like the mean, median. Data from qualitative studies describes the qualities or characteristics of something. You cannot easily reduce these descriptions to numbers—as you can the findings from quantitative research; though you can achieve this through an encoding process. Qualitative research studies can provide you with details about human behavior, emotion, and personality characteristics that quantitative studies cannot match. Qualitative data includes information about user behaviors, needs, desires, routines, use cases, and a variety of other information that is essential in designing a product that will actually fit into a user’s life. These...
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...Product, Pricing, and Channels Paper Davy Ferguson, Antoinette Gardner, Adrienne Howard, Nancy Rooke, Taivonti Savage MKT/421 May 12, 2015 Dr. Christopher Whitaker Product, Pricing, and Channels Paper Meeting the Needs of the Target Market Duende is an athletic apparel company focusing on the growing demand for fashionable, functional active wear. There is a large market for the products currently offered by Duende and consumers are looking for athletic apparel in new fabrics and bright colors which broadens the scope for even more products to join the Duende product line. Today, Duende offers products such as running shoes, backpacks, hats, sunglasses, socks, protective gear, fitness devices, and yoga apparel. Duende’s research and development group is constantly surveying the market to stay in touch with latest trends. Active wear is especially appealing to those who are interested in a healthier lifestyle. Duende’s offers a product line geared toward the gym-minded professional who is interested in clothing that is comfortable and also motivational. A pair of super cute leggings works for the gym and also transitions well into the after gym trip to the grocery store. Some of our customers will purchase our products to use as leisure wear. Our customers will wear our products because they feel good, look good, and make them feel good about themselves even if they do not plan to go to the gym today. Duende offers this functionality at an affordable price. ...
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...Dana Kadlec HIST351 Exam 1: Take home portion Native American women both improved their lives and acted as agents for change that helped end traditional Plains Indian ways of life in several different ways. Native American women began to be an essential part of the fur trade as “intertribal go-betweens”. They were able to make trades more civil among tribes and Euro-Americans. Women would use their labor and sexuality to ensure goods and relations with outsiders. For example, when John Bradbury was journeying up the Missouri, he stopped through the Arikara village and was always accompanied by an Ariakarn woman who would examine his dress, repair moccasins, and generally this offer was “accompanied by a bedfellow.” While women gained power with the profit from their necessary assistance, they began to see the advantages of interlacing with Euro-American men’s lives. They began a necessity for Euro-American’s, and whether or not the men actually fell in love, they proceeded to have interracial marriages that would benefit both partners. For the women, they were attracted to the men’s technological advances as well as being better dressed, cared for, and fed. This all was subjected to how wealthy the man was, and how high in the hierarchy the woman was. It became so essential to the fur trade system that Indian men were beginning to question if the white men had women of their own. For some white men, polygamy was favorable but that also depended on the amount of money that...
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...Portion Control in the Food Production Kitchen The accurate control of the serving portion is perhaps one of the most neglected aspects of food production. What many do not realize, is that just like a rich stock which is the key to kitchen production, portion control is the key to an establishment’s profitability. Therefore, just like stock which must be perfected, so too must proper portioning of food rigorously observed. What is Portion Control? Portion Control means determining the proper size or quantity of food to be served foe each customer and ensuring that this designated amount is actually served to the guest. Portion control is also the method of ensuring that the correct number of servings is acquired from a standardized recipe. This means for example, that if a litter of soup recipe has q yield of five (5) servings, then it must be assured that one (1) litter would be portioned in to five equal 200ml servings. Benefits of a Portion Control Program The reason behind portion control is multi-fold. First and foremost is the satisfaction of guest. Portion control assures guests of the proper quantity for the price they pay. It also assures guests of consistency in quality, eliminating complaints as well as distrust that the establishment is pulling a fast one over them to get more profit. Benefits of a portion control program Control of portion sizes also leads to a more efficient production kitchen as well as lower...
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...BIS 220 Isaiah Moya Team A Week 1 team A portion What are some of the ethical challenges with the movie and music industries as they relate to the internet? • Privacy o What information is acceptable to be released o What can or cannot be shared • Authenticity o Who is responsible for authenticity and quality? o Who is held accountable for errors? • Accessibility o Who’s allowed to access? • Property / Licensing o Piracy o Licensing o Peer to peer (Napster) 2.How has education affected copying movies and music? For the Downloader, it is handy and readily available. It gives you media at your fingertips without the hassle of cost or making a purchase. It’s convenient and in some cases you get the opportunity to listen to an album or view a movie before it is even released. The downfall of it is that not only is it illegal but it is unethical. Your taking away the value for the artist or creator, and cheating yourself with as far as originality. For the artist or creator the benefits of downloading are the free exposure you get ant the popularity you gain from your media being readily available to world. Some artist even support authorized controlled downloading such as itunes. The unfortunate side of it is the decrease in sales. 3.What collaboration tools have you used in your personal life. How has it benefited you? Collaboration tools that we can use in school and our daily lives are such things as, google, e-mail, chat rooms, archive libraries...
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...Martin T. Ameling Teacher: Yonika Willis GE117 Composition 2 April 28 2011 Fast food portion size vs. nutrition Fast food portions have grown in size over the years. The smaller portions were not necessarily healthier for the consumer depending on the fast food consumed. As fast food portions have grown so have most American’s waistlines. In this age of bigger is better fast food portion sizes are not necessarily healthily portion sizes. Portion sizes, Nutrition Facts and Government Agencies & Surveys. Modern portion sizes are 3 to 16 time the recommended serving size, Fast food beverages range from 12oz to 64oz+ depending on the restaurant. “A study published in the Journal of the American Medical Association found that Americans consume around 10 percent more calories than they did in the 1970s” According to Monte. “The NHLBI (National Heart, Lung and Blood institute) tells us that a serving of meat should be the size of a deck of cards while one pancake should be the size of a CD.” According to Monte. “While it is clear that the reasons for the epidemic are multifaceted, survey and economic data suggest that much of the rise in obesity can be attributed to an increase in caloric intake” According to Downs, Loewenstein & Wisdom. The average 12 ounce serving of mountain dew has 170 calories, 0 grams fat, and 46g Crabs and 0 grams protein. According to Monte, The usual suggested serving size is 8oz which translates to 110 Calories & 31g crabs....
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...Supersize We: How portion sizes are correlated with our gluttony "Gluttony is an emotional escape, a sign something is eating us." - Peter De Vries As I wander through the labyrinth of my local grocery store, I cannot help but notice how things have changed. Metal carts overflowing with food and the once prevalent "market" section is now gleaming with the reflection of glass doors and the glow of brightly colored boxes, frozen meals ready for consumption. It was not always this way. I can still remember when I would travel to the store with my mother, help pick ripe fruit and vegetables for the family. This memory now clouded with the current sight of a child sitting in a cart grazing on fried potato crisps as his mother decides whether to buy the regular or the value sized bag. When did this change occur? When did we all of a sudden choose the premade package of "gourmet" frozen dinners rather than making a simple pasta dish for the family? With this abrupt change in our diets also came the inevitable change in portions provided by the grotesquely large food companies. And now with my home town of Chicago being ranked in the top ten most obese cities in America, it is time we discover where we went wrong. It is not new to us as Americans to see how our beloved country has gone from glorious to gluttonous. The amount of food that we consume has dramatically increased in the past thirty years and it is continuously on the rise. In reports by the U.S. Census Bureau, the...
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...Grade Received, "A" Ownership of the Medical Record Even though the medical record is made up of data pertaining to the patient, the actual document belongs to the doctor. The medical record is in fact an aide developed by the doctor to reinforce patient care, and also benefits the practitioner. When a doctor quits working in a practice that has several doctors, the question of which doctor actually owns which chart may surface. Sadly, there isn’t an actual answer due to the fact that ownership usually relies on very particular data. Usually, to stay away from arguing regarding ownership of medical records, the doctors must come to an agreement before they enter into the multiple-doctor setting. If an agreement is not reached, the doctors will have to depend on basic business laws, and these types of arguments can end up being very ugly and expensive. Normally, under state business law, work-related products of employees belong to the employers. With that being said, in a practice where one doctor employs another doctor, and a prior agreement is not made, the employee doctor usually will not own any of his/her patients’ charts; instead, the employer doctor does. Regardless of this, a state’s Medical Board rules state that the employer doctors have to give the employee doctors that leave the data needed to contact the consumers that this doctor has treated over the last two years. In a scenario where there is a partnership, the law usually states that any property...
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...Processing a Defendant: In A Federal Investigation. Unit 4 Corrections and Prisons July 7th, 2013 AIU ONLOINE PROFESSOR: TINA DINGLE Abstract Today we will be discussing how a defendant is processed through a federal case. This is exceptionally important because your actions or absence of actions as law enforcement during the detaining of these suspects can result in the difference between their prosecution and release under federal statue. This presentation will also act as a checklist as well as provide additional information that you may need while in the field or throughout the proceedings of this case. Understand that your participation in this case may not be limited to just arresting or the processing of evidence; you may be utilized as a witness, under oath, in front of a federal court of law. Federal Investigation Outline Format for Presentation Process 1.0 Investigation 1.1 Evidence: It is evidence that leads the prosecutor to believe he has a "Strong case", meaning there is strong evidence that the person or persons have committed the crime. Direct evidence would include a witness who saw the crime happen, video/audio tape of the crime, and statements done by witnesses, of the crime. Circumstantial evidence may come from someone who did not see the crime first-hand; it includes someone's feelings on multiple indicators in the theory of the crime, even though that person did not see the crime take place (Journalists Guide, 2011). 1.2 Decision to...
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...the portion-coffee market Introduction Portion-coffee is defined as single cup coffee systems, offering individual portions of freshly ground coffee. Portion-coffee systems come in several coffee machines systems like, filter, automatic, pads or capsules . In this segment, Nespresso offers hermetically sealed and colored capsules containing a wide range of tastes. The portion-coffee market could be of great interest for investors, as this market grew by 44% between 2006 and 2007 (see Appendix XX) and has been growing constantly since then. In 2009, Nespresso held 20% of the espresso & filter portioned coffee machines market, and its sales grew 30% annually over the past 8 years . The portion coffee market is one of the fastest-growing segments of the coffee market. Pods represented, 20 to 40% of the value of ground coffee sales in the $17 billion European coffee market in 2010. Moreover, the portion-coffee market is expected to triple to $15 billion by 2012 . The following sections will analyze the competitive environment of portion-coffee through the five-force analysis. Conclusions are made on the global investment interest of the portion coffee market. Threat of substitutes Substitutes of portion-coffee are the following: filter coffee, instant coffee and traditional espresso. Additionally, substitutes of coffee, in general, are also other hot drinks such as tea or non-caffeine products that imitate coffee such as roasted grain beverages. Portion-coffee...
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...Running head: Learning Team Consultant Scenario Paper Learning Team Role Identification Paper University of Phoenix Interdisciplinary Capstone GEN 480 JCRSK Consultant Service JCRSK Consulting Firm is a formulation of team members of other entities with experience in Information Technology, Accounting and Management organization. The combined years of experience from the team will benefit any type of company that is in the market for a quality product whether the goal is to start a new company or change the direction and focus of an existing company. The JCRSK consulting firm will assist with a company’s short and long term objectives. The combined talents of the firm will produce immediate results for short term goals and a comprehensive evaluation to produce a long term plan will be formulated with positive results within a time frame of three to five years. As with all businesses, a company must continue to stay active in the market and educated on the latest technologies and work practices. All organizations must endeavor to grow and not become stagnant by using the same ideas and concepts for long periods. This notion is echoed by all firm members that are the reason the firm is the right fit for ones business needs. Thus technology is constantly changing and advancing; but the benefit will be to the company...
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...as the promotion of supersized food portions adopted by fast-food companies is often singled out as the leading cause of obesity epidemic. This report examines the rationale and effects of supersized food portions on the increase in food consumption, and analyses the effectiveness of portion-controlled measure to combat obesity. It suggests that Carl’s Jr. could thus leverage on portion-controlled strategy by developing a new line of meals with reduced portion, complemented by financial incentives such as vouchers and higher loyalty points. Overall, this report underscores the promising strategy for Carl’s Jr to capitalize on to improve our brand image and effectively capture a new demographic of health-conscious consumers. 2. Introduction (383 words) Following the alarming intensification in the prevalence of obesity, there has been growing global concern to identify the associated factors of obesity (Tomer, 2012). Emerging attention has been placed on environmental factors, albeit obesity is multifactorial. With that, increased societal pressure is thus placed on purveyors of fast-food as they are inextricably blamed to have contributed to this burgeoning epidemic (Chandon, 2013; Leny Glas, 2012; Marchiori, Waroquier, Khein, 2012; Steenhuis & Vermeer, 2009; Tomer, 2012; Vermeer, Leeuwis, Koprulu, Zouitni, Seidall & Steenhuis, 2012; Wansink & Hukabee, 2005; Young & Nestle, 2002). Since the mid-1990s, “supersized portions” – a term coined by McDonald’s to...
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...Some argue the annual expenditure on foods, others claim it is the lack of physical exercise, some say the advertising and availability of unhealthy, high fat foods, but mostly, the dramatic increase in portion sizes. Resturants and fast-food joints around the country have increasingly expanded their portions, fooling people into thinking that they are getting reasonable portions, essentially putting their trust in fast-food. In America, 1 in 3 children are overwieght, in other terms, 23% of boys...
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...chose the topic of portion sizes in the United States because I feel as if this is one of the most relatable topics especially because it involves all of the United States, and also some other countries. It is a world wide epidemic, and is causing damage to our bodies without us even realizing it. I found a lot of sufficient information to support my reasoning and how it could potentially be fixed. There are small changes that can be made to improve this issue, but it will never be back to the “normal” serving size again. I had some difficulty citing my in text citations, but I went back and fixed them. Also my works cited page was messed up, I couldn’t find all the information to create the citations but I did my best and I believe I did them right. Transitions were a big issue in my paper, from going to one paragraph topic to another. I went back and tried to make them connect to one another, they seem to all flow together but may still be a little rough. I believe this paper is an “A” or at least a “B” paper. I have a clear focus, and valid points with sufficient information to support my reasoning’s. The topic I chose is relatable to basically everyone which makes it more intriguing and easy to read. I went back though my paper and fixed all or most of my mistakes and followed the rubric instructions. I have lots of naysayers and used a lot of what we have learned in the “They Say I Say” book. I stay on topic throughout my paper about portion sizes, and the consequences...
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...Note: Sir I checked it with www.Grammarly.com, it doesn’t show any problem with the sentence structure. What should I do now? Please can you highlight which portion seems to be structurally weak so that I could correct it, Thank You! The great Greek philosopher Plato presented the simile of the divided line in the end of version VI of his book Republic. In the book Republic, version VI and VII Socrates repeatedly rejected that he recognized the form of the good nevertheless the fact that he labeled it as the most significant thing to try to recognize because this is where everything that is moral becomes its value and returns from. The good is to be identified with pleasure not with the knowledge. These rejections did not dishearten Glaucon from unrelenting Socrates for his own views about the good. Socrates straightaway recapped Glaucon of the dissimilarity between the many beautiful and many good things on the one hand and the beautiful itself as well as the good itself on the other hand. To see things light is needed which is get from the Sun while Sun is not sight itself and it is accountable for vision, so Sun is similar to the Good. It is a fact that the Good views in the intelligible realm to the intelligence and the substances known to us in the visible realm to the sun stands to vision and the things humans see. Socrates has suggested that the Sun is responsible for the visibility of the objects and it is the reason which gives power to the eyes to see. (Jowett) Plato...
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