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Positioning and Differentiation Paper

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Positioning and Differentiation Paper
September 3, 2012

Positioning and Differentiation Paper
A well-planned marketing and branding approach will offer a course of action for the development of an effective marketing campaign in many different types of organizations. A hospitals marketing and branding strategies are key factors of consideration in the development of comprehensive marketing plan; they are also key factors in the success of the organization. North Colorado Medical Center and Medical Center of the Rockies have both successfully marketed themselves in the community as exceptional health care providers by providing quality care. The purpose of this paper is to examine the positioning and differentiation strategies used by North Colorado Medical Center and Medical Center of the Rockies to market actively their organizations.
It is very important for health care organizations to develop a plan for the target market within the surrounding community. A well-designed marketing concept provides a course of action for the development of a comprehensive marketing initiative that will help attract an individualize market that has not been considered. An organization target market is a group of customers who an organization aims its goods and services. To create a good strategy, the organization’s target market must be evaluated and well thought-out. Health care organizations must position themselves and separate from its competitors by offering their services in a different manner in order to set themselves apart from the competition. At first sight, health care organizations primarily offer the same services and products; but providing unique services, the organization can attract new customer’s base and develop lasting relationships between the customer and the organization.
North Colorado Medical Center General History North Colorado Medical Center…...

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