...PR Campaign Proposal As requested, the following public relations proposal has been devised in order to successfully promote and maintain a PR strategy for University College of Bahrain. With the cooparation of Muslim Educational Society which is an active organization in Bahrain we have come to initiate a campaign in UCB campus for winter cloth collection and fund raising for those in need in Syria. This step can be taken forward as an annual event in which University College of Bahrain’s employees and students can help to participate in the society both nationally and globally by giving the unneeded to those who are in need. Campaign Name The Giving Winter Goals We aim to improve the opinions of our organization significantly within the next semester. Objectives 1- Cooperation with a known organization in the field in Bahrain. 2- Set three days for the fund raise and collection event. 3- Increase and spread the awareness within the university about the upcoming event. 4- Documentation of the event inside the university and in social media. Target Audience 1- Students from age: 16-25. 2- Parents. 3- Bahrain Educational Organizations. Target Media 1- Social Media: Instagram, Snapchat and Twitter. 2- Magazine: CO-EDS Magazine. Strategies and Tactics 1- Spread brochure and post posters inside the university. 2- Press Releases in local newspaper or magazine. 3- Event in the university. 4- Spread the word through social media by starting a hashtag...
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...ABC PR AGENCY [Document subtitle] | Public Service Announcement (PSA) Campaign Plan For: Partex Group | ABC PR AGENCY [Document subtitle] | Public Service Announcement (PSA) Campaign Plan For: Partex Group | Course Code & Course Title: MSJ 11345 Created Private Media Term & Year : Fall 2016 Submitted To : Mohammad Shazzad Hossain Lecturer, MSJ Department Submitted By : Muctadir Imam – 131012032 Abdullah All Mamun - 131012056 Sadman Hasan – 131012073 Submission Date: 15th March, 2016 PSA Campaign Proposal CONDUCTED BY ABC PR Agency March 15, 2016 Please direct all of your questions or comments at Contact: 02-9554251 E-mail: abc.pr.agency@outlook.com Block: B; Road: 3; House: 73 2 no. Gulshan, Dhaka – 1212 March 15, 2016 To, The Chairman Partex Group 74 Bir Uttam A.K. Khandaker Sarak, Mohakhali C/A, Dhaka - 1212, Bangladesh. Phone: +8802 8822888 Fax: +880 2 8821888 E-mail: mailbox@partex.net Subject: Proposal for running a PSA campaign for the company Dear Sir, With the due respect we are introducing ourselves ABC PR is an integrated agency with offices in Gulshan, driven by 120 creative, smart and sassy brainiest. We have come to know that, this year your company declared five...
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...The Course Project: An Integrated Marketing Communications (IMC) Campaign Plan The Course Comprises 4 Deliverables: Week 1: Topic Proposal Form Week 4: Course Project Outline Week 7: Final Report Week 8: PowerPoint Presentation The 4 Key Objectives of this Project: 1. Demonstrate a good understanding of a typical marketing problem, through a clear identification of the problem and careful analysis 2. Application of marketing concepts associated with the marketing mix, branding and communications 3. Provision of implementation steps that are sufficiently clear and detailed for effective execution (- would your plan work?) 4. Presentation of your work in clear, compelling and relevant documents The Course Project The course project will involve you in developing an integrated marketing communications (IMC) plan for a brand of your choice. Integrating marketing communications entails identifying a brand message and then conveying that brand message through a series of touch points that are relevant to the target customer. The figure presented in the Week 1 lecture captures the steps involved in developing an IMC plan—the brand is the central concern around which the IMC plan is developed. Early in the process, we establish who the customer is, what the customer wants, where the customer is, and then we think about how we will reach the customer in the space they are in, with what message, and which media. PLEASE NOTE THIS IS NOT A MARKETING PLAN...
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...for a long time. The objective is for people to remember that Gerber is just as healthy and good for parents and baby if not better. Gerber is going to try and reach all types of parents and their families through out this campaign. Research has been conducted to find out average income and ages in households that we are targeting to help with price points. A thorough market analysis helped us learn whom we are going to get more involved with. Even though Gerber is already known for targeting parents and their young children we want this campaign to specifically include first time parents, parents that are expanding the family, stay at home parents, organic parents, parents on a budget, and parents who want to be as educated as possible about their children health and growth. We want to use many means of communication during this campaign to promote purchase motivation is that Gerber is more than just a familiar face they have a product that is right for every type of parent. We will mix the old and new with this campaign we want families to think “ Growing Up Gerber” for years to come along with the Gerber Baby original picture. All this will be accomplished with a very reasonable budget broken down explaining where money will be invested in this campaign. The end result will be more continued revenue and education for the families. Introduction: Gerber has been around since 1927 and is a very well known and established brand....
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...Oscar J. Fernández Quesada Condominio Segovia Apt. 2002 San Juan PR 00918 Telephone (787)-218-7132 oscarfernandez1982@gmail.com Objectives: • Obtain a position that will enable me to use my strong organizational, management, and quality assurance skills while gaining valuable work experience. Skills: • Self-motivated with interpersonal influence and control, analytical problem solving abilities, inductive and deductive reasoning capabilities. • Work efficiently with deadlines, extremes pressures, and minimal supervision. • Connoisseur of the Lean Manufacturing and Six Sigma philosophies to conduct continuous process improvements and increase productivity and profitability. • Achieved computer proficiency and keyboarding mastery; demonstrated knowledge of Microsoft Office, Peachtree, QuickBooks, and all Internet functions. • Bilingual: Spanish and English. Experience: • January 2008 until present - Office/Accounting Clerk for Medical Office, Dr. Salem (General Practitioner), Dr. Cuebas (Psychiatrist), and David Quiñones (Psychologist) - Laguna Gardens Shopping Center, Suite 200A, Carolina, PR o Produced variety of business materials, including: letters, reports, and proposals. o Established and improved client communications; maintained ongoing relationships. o Addressed customer inquiries; interpreted and delivered information; provided guidance; keep update permits and licenses. o Implemented 5S tool to enhance organization, cleanliness, and search time. ...
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...PR Campaign-Kudler Fine Foods Bill Hussey MKT/438 October 31, 2011 Tammy Fernandez PR Campaign-Kudler Fine Foods As an organization Kudler Fine Foods is experiencing security issues associated with operating on the Internet. Learning Team A will act as the public relations team and will create and identify ways to address the issue. This paper will focus on the target audience for the public relations campaign, discuss ethical implications related to the public relation issues, develop a market research plan to support our PR campaign, analyze how the public relation campaign will affect the marketing function, and analyze the similarities and differences between proactive and reactive public relation. Organization’s Public Relations Issues Kudler Fine Foods is experiencing security issues associated with operating on the Internet. One Public Relations issue that Kudler’s is going to face is reassuring consumers the safety of their credit card information. Another issue is consumer privacy. The consumers will need reassuring that their home addresses were not accessed, keeping their privacy. When Kudler’s Internet was accessed, some of their accounts were gotten into. Kudler Fine Foods will have to reassure the company’s product providers that the information of the provider’s other consumers were not accessed because of to Kudler’s security issues. Both the consumers and the product providers will have to be reassured that safety has been taken to insure...
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...PRODUCT PROMOTION Is the act of advertising a good or services with the short/long term goal of increasing sales. FOUR FACTORS WHICH MARKETING DECISIONS MAKING WITH REGARD TO PROMOTION: 1.) THE PROMOTION BUDGET AVAILABLE The amount of money available for promotion is the real determinant of the mix. BIG companies can make greater and more effective use of advertising than firms with limited resources. Small businesses rely on personal selling dealer displays. 2.) THE NATURE OF THE MARKET The influence of the nature of a company’s market is affected by the Geographic scope of the market, its concentration and type of customers and nature of competition. 3.) THE NATURE OF THE PRODUCT Consumer product and industrial goods frequently require different strategies. For instance, firms marketing convenience goods will rely heavily on manufacturer’s advertising, plus emphasis on dealers display. Personal selling plays a minor role, for industrial Goods such as machinery. 4.) THE STAGE OF THE PRODUCT PROMOTION’S LIFE CYCLE AND THE TARGET PROMOTION PRODUCT LIFE CYCLE (CPLC) – the course of a product’s sales and profit over its lifetime. Every product seem to go to PLC –it is born, goes through several phrases, and eventually dies as younger products come along that better suit and serve the consumer needs. METHODS USED TO PROMOTE A PRODUCT: A. ADVERTISING Is a tool that is available for everyone to use. Presentation and promotion ideas, goods, or services...
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...HOASEN International University Vietnam TV121 Bachelor of Business Administrator PR - CAMPAGIN Subject: Public Relation (PR) Professor: Nguyen Tran Kieu Van Reported by: Group FTA Member of group : 1. Nguyen Hoai Thanh 2004494 2. Phạm Yến Linh 2004087 3. Trần Đức Huy 2005581 4. Quan Phụng Chi 2006979 June, 2015 1 INTRODUCTION THE LEADER : NGUYEN VAN PHUOC Nguyen Van Phuoc, who built brand of First News in 1994. He has a passion for books, and want to bring wonderful, creativity story from the world to Vietnam. Then, he decide to establishing the First News Media in 2010, it's also one of the most famous brand and perceived satisfaction from clients such as : Viettel, HSBC, Vinaphone. THE COMPANY : TRI VIET CORPORATION First News - Tri Viet Publishing co., Ltd was founded by Mr.Phuoc in 1994 with the aim of continuous news of update to Vietnamese reader. First News's Books always bring being careful of design among with good translation has perceived well preference from clients. We strongly believe with the name of "First News - Tri Viet ( Vietnamese's intellectural and knowledge ) will remind us to spreading innovative ideas and messenger of new information to Vietnamese reader. That's is the reason why First News - Tri Viet has receive pleased welcome from publishing industry in Vietnam. Vision : Tri Viet would like to create the best supplier in publishing industry in Vietnam, and want to bring knowledge from all over...
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...European Government and Politics GV 2218 Continuous Assessment 2 Name: Shane O Callaghan Student Number: 109819851 Course: BCOM2 Assess the merits of the political reform process underway in the UK. You should examine the proposed changes under a number of headings including but not limited to the electoral system, the House of Lords, and open government. You must discuss why potential reform should take place, its observable implications and consider comparative examples where the changes already exist. Elections are an integral figure in any countries political system. Elections are also important symbolically in most competitive party systems, legitimizing a country’s political system in the eyes of it citizens. They offer a means of participating in politics, elections also give a feeling that they are exercising choices about who should represent them in the national parliament and about who should form the next government. One common debate of which Party System is best to run a Nation has long been argued by politicians and also which is the electoral system that governs the conduct of elections. With elections, change or reform can always be seen and in one case the United Kingdom is a perfect example, in May 2010 the first united coalition in the Britain since World War 2 and now currently there is an on-going debate for political reform in the UK regarding the current electoral system. Would new government bring closure to the drama of reform in The House of Lords...
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...Absolut Black Campaign PR paper by Konstantinos Geros 2014 NEW YORK COLLEGE 11/6/2014 CONTENTS | | History of Absolut | | History of Absolut Black | | Absolut’s Competitors | | Absolut’s Black Competitors | | Campaign Philosophy | | Goals and objectives | | Target market | | Strategies | | Timetable | | Communication | | Tactics | | Calendar | | News/press release draft | | Expectations | | Introduction This paper accompanies the presentation for the proposed PR campaign of Absolut Vodka Black and gives some more detailed information and insight in that proposal. History of Absolut Distilled for the first time as Absolut Rent Branvin (or Absolute Pure Vodka) in 1879 by Swedish entrepreneur Lars Olsson Smith and produced using a revolutionary new distillation method. The method was called rectification, a method we still use today. For years to come Lars Olsson Smith was engaged in a trade war against the state and the city of Stockholm because of the monopoly of distilled spirits. He opened a shop next to his distillery, bought several other distilleries, turn his focus towards other parts of the country, attacked existing distribution channels that were selling what he considered to be inferior products and even used labor unions to boycott retail outlets selling low...
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...CORPORATE SOCIAL RESPONSIBILITY SUSTAINABILITY- A CRITIQUE Outline What is CSR? What do w e mean by sustainability? Critique OCEANIC Bank’s Story What is CSR Corporate Social Responsibility and Sustainability can be defined as a company's verifiable commitment to operating in an economically, socially and environmentally sustainable manner that is transparent and increasingly satisfying to its stakeholders. Stakeholders include investors, customers, employees, business partners, local communities, the environment and society. The emphasis is on transparent and verifiable stakeholder driven business operation delivering optimised sustainability performance and associated competitive advantage. Sustainable business operation means addressing the needs of present stakeholders while seeking to protect, support and enhance the human and natural resources that will be needed by future stakeholders. CSR describes the principle that companies can and should make a positive contribution to society. CSR is the practice of managing the social, environmental and economic impacts of the company, being responsive to 'stakeholders' (those who are affected by a business operation) and behaving according to a set of values which are not codified in law. In practice the term can refer to a wide range of actions that companies may take, from donating to charity to reducing carbon emissions. By CSR here we refer to the practice of major companies, rather than 'ethical pioneers': smaller...
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...Atletico de Madrid Case Analysis On May 2000, Club Atletico de Madrid were relegated to Second Division for the first time in its history. It was a game which reflected the season for ATM. The last minute penalty miss by the player who had not missed one whole season showed what destiny had in store for the club. It was for ATM a totally, new and not so good experience. It triggered the crises that was to follow. In hindsight, this should’ve never happened and before the season began fans expected and hoped that 99-2000 season will rather be one of the best. There was a good 54 million budget. It was a season that was ought to be good but, as the “hard luck club” were facing some serious wrath now. Fans who have never seen the team go down to second division had a low morale. The financial implications of going down to Second Division loomed large on the ATM. The communication and marketing department concerns had deepened. Just as the result were unexpected as compared to the beginning of the season so was ATM marketing department was getting ready for what they had never experienced. In Spanish football, ATM was third largest club in almost all the respect. What differentiated ATM from their biggest local rivals Real Madrid, who were hugely successful was the fan base. Not in terms of numbers but in the way they connected to the club and their spirit. Nobody really knew what relegation will bring to the club. Diagnosis There were many implications of the relegation of...
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...Company Case/Pepsi : Can a soda really make a world good place? 1. Consider PepsiCo’s advertising throughout its history.( For a List of Pepsi slogans over he years, visit http://en.wikipedia.org/wiki/Pepsi#Slogans.) Identify as many commonalities as possible across its various ad campaigns. How is this campaign consistent with PepsiCo’s brand image? According to our case study campaign advertisement strategy very good in the social media and in the social network ,because at the advertisement PepsiCo use spokesperson which people have popularity. Campaign slogans for the every years explain brand well and attract people. And also campaign projects for ex: “Pepsi Refresh “ make opinion in the people mind that what we drink and spend, in the same time it return to us with other way. And even some of the earlier slogans have the commonality that you get more bangs for your buck that when you buy Pepsi you get more of flavor, amount and whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans have to deal with being young as well as being in the future. Most of Slogans indicate that if you want to be part of the future or new generation then you have to drink Pepsi. It is consistent with the PepsiCo brand image because they target the younger nation and making it a better place for many generations to come. They started to advertise by reinvesting into actual community to actual make the future better...
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...ability to the access of the HELB loan facility and as well flexible learning programmes to accommodate the interested working class students. Furthermore, it is still offering the retired people a special mature entry programme to an opportunity to study theology and leadership. With the qualified and experienced staff, St. Paul’s is without doubt the best college committed to provision of quality, relevant and affordable university education for the market place. It is with the understanding of how the university is growing and its commitment to quality that good public relations ventures are highly needed to enhance the existing image or craft and strive to maintain a new positive image. As Garry Melanson (2003) put it, the main goal of a PR department is to enhance company’s reputation. This will be obligation or responsibility to ensure that the university is advancing in line with its objective of positioning itself as a competitive educational institution of higher learning in the continent of Africa. The education paradigm,...
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...process and pricing. All of these| |are as realistic as possible, having been established through detailed research of the current market leader, Reed Elsevier, | |and its major competitors. | | | |As InScope is directly comparable to the Reed Elsevier ‘Scopus’ product, it has also been assumed that Scopus does not exist | |at time of the InScope launch. | INSCOPE: A NEW GENERATION OF RESEARCH PR PLAN FOR THE LAUNCH OF INSCOPE PRODUCED FOR BELCHER ROLLINS BY CLOUD PUBLIC RELATIONS APRIL 2009 CONTENTS Page | | | |Executive Summary |4 | |...
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