...Impacts of Chinese Government PR 1 Running Head: IMPACTS OF CHINESE GOVERNMENT PR Impacts of Chinese Government Public Relations: PR Expertise, Legitimacy and News October 31, 2007 Impacts of Chinese Government PR 2 Abstract Over the past five years, Chinese government has deployed considerable amount of resources to enhance government public relations expertise with the hope of achieving more positive media coverage by Western media. However, the effectiveness of government public relations strategies is not only contingent upon public relations expertise but also upon legitimacy of Chinese government perceived by journalists. This study finds out that Chinese government public relations efforts have been helpful in raising the number of attributions to Chinese government sources in U.S. media coverage of China, but do not improve the image of China in U.S. media coverage and the valence of China in American public opinion. Impacts of Chinese Government PR 3 Impacts of Chinese Government Public Relations: PR Expertise, Legitimacy and News China has become more involved in the international community economically and politically since the reforming and the opening policies in the late 1970s. As a result, China has gradually played an important role in international economy and politics. Simultaneously, China has seen an influx of Western tourists and businessmen. Inevitably, these changes spur demand for various kinds of information of China, and lead to a dramatic...
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...I. Brief Background Information The social system shows the relationship that exists between people, among organizations, and within the organization itself. And with the growth and development of Public Relations, the importance of this crucial dynamic when it comes to building understanding and mutually beneficial interrelationships is very evident nowadays. II. Personal Experience as Related To Input Advanced technologies are positively impacting the world in which we live, creating a new wealth and reshaping social policy. Having clear messages and good PR skills will enable a person to distinctly articulate his/her vision in order to have a voice in the marketplace of ideas, facts, and viewpoints to help in informing the public of the message he/she wants to say. PR is changing and is fueled by technology. The web and social media have created transparency that allows a person to truly engage with the public. I have a friend who is a fourth year highschool student. She is a Chinese. That's why it is not surprising to know that at a very young age she is already engaged in business. She is participating in a very famous social networking site today which is Facebook. She uses Facebook to sell her personally-crafted bracelets. There are many other persons who do this - selling products through Facebook - but what my friend's edge is that she's engaging her customers by befriending them. She helps them in solving their problems, providing them with different information...
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...effective management of relationships and communications The major components of the support provided by PR in marketing are: - Publicizing news and events - Promoting established products and or services - Creating a favorable reputation of the company - Arranging and publicizing public appearance of marketing spokespersons - Probing public opinion - Attracting news media coverage of sales conferences, trade of promotion events. - Assisting in programs concerning consumerism Role of PR (4 P’s) The basic purpose of dividing the role in four "P's" as illustrated in above figure is to explain the scope in which PR provides support to marketing. Product - determines the features by ascertaining its quality and standard. Place - pertains to the place of origin and the territory of marketing. Price - determines the price keeping in mind the market trend, acceptability and the prevalent competition. Promotion - ascertains the role in the promotion of the product Impacts of PR • Marketing strategies - will help you to define the overall direction and goals for your marketing. • Re-branding - is a marketing strategy in which a new name, term, symbol, design, or combination. • Company profile/brand recognition - the extent to which the general public (or an organization's target market) is able to identify a brand by its attributes • Brief designers with client specifications -is a written document for a design project developed in concert by...
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...changed in the online world with the introduction of new media, in particular the explosion of social media. This has not only changed how people interact and communicate with each other, it has also had a massive effect on how consumers interact with organisations and businesses. With this in mind, public relations practitioners must now consider how to engage their audience whilst embracing social media as part of an integrated public relations strategy. The term “social media” commonly refers to online social networking sites and blogs and has been proclaimed as leading a universal change that allows instantaneous worldwide, connected communication (Weaver Lariscy et al., 2009, p.314). Where traditional public relations methods such as press releases and statements, can be viewed as being structured and more of a scripted and guarded approach (Anonymous, 2010, p.1), social media has the ability to facilitate a more open engagement method tailored for the target audience, which can be effectively implemented within a multi faceted approach to gain rapid momentum for the organisation as it grows and evolves. Ultimately social media can be the element of a public relations strategy that ‘cuts to the chase’ and delivers the desired messaging to the audience and engages by provided an opportunity for two-way communication and a forum for public opinion, both good and bad (Hudson, 2010, pp.210-1). With this in mind, social media tactics must be aligned with the organisations overall...
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...‘Because professional personnel in construction and real estate industries are key actors in the process of converting sales leads into purchases, specific training in sales, PR and advertising technique should be part of their professional training’ Debate this statement illustrating your answer with examples from your own experience. You may elect to discuss either the construction or real estate industry for your examples. The professional working in the house building industry must have an overview of the company structure and how each different department fits cohesively with another. It would be naïve and ignorant for a sales manager for example, not to have an understanding of the construction or land process however limited. Similarly the sales manager must be aware and have an understanding of the client added benefits and differentiation of their services or product from a similar competitor. If the statement is to be accepted that professionals are key actors in the process of sales leads into the purchases, then this is very likely to be personal selling (as apposed to general selling). ‘Personal selling is done face to face, this demands good interpersonal skills’1 and ‘most sales people are well educated well trained professionals who work to build and maintain long-term relationships with customers’2. The larger the company the more likely this statement will be true. It ‘is a form of marketing communication and as such is part of the firm’s communication...
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...19/6/2014 Event etiquette rules for journos straight from the PRs mouth :: Publicity Update Follow our RSS feed Home About Publicity News New accounts People Gallery Glossary New accounts Home Editorial Desk Search 0 0 Tw eet 0 + Mypressoffice Like Event etiquette rules for journos straight from the PRs mouth Published: 10 October 2011 With our Publicity Update team attending events on a weekly basis, one has to wonder what exactly PR companies expect of their guests. Lindsey Kin recently chatted to a few ‘movers and shakers’ in the industry to get the low-down on the do’s and don’ts for journalists to follow when it comes to event etiquette. By Lindsey Kin Janie M van der Spuy, who heads up FIVESTAR PR, a boutique PR agency in Cape Town specialising in the luxury travel and hospitality industries, says that she has one simple request on her ‘wish list’ for media events. “I would like to appeal to journalists to acknowledge invitations when they receive them and if they know they won’t be available that day, to please decline immediately.” She adds: “We don’t want to hassle you and waste your time with follow-up emails, phone calls and leaving messages – we know you are busy – but would so appreciate the courtesy of a ‘yes’ or a ‘no’ by the RSVP date!” Emma Dunk of emBETWEEN COMMUNICATIONS concurs, “Have the decency to RSVP.” And if you are unable to attend, says Ronelle Bester, owner of Ribbon...
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...process and pricing. All of these| |are as realistic as possible, having been established through detailed research of the current market leader, Reed Elsevier, | |and its major competitors. | | | |As InScope is directly comparable to the Reed Elsevier ‘Scopus’ product, it has also been assumed that Scopus does not exist | |at time of the InScope launch. | INSCOPE: A NEW GENERATION OF RESEARCH PR PLAN FOR THE LAUNCH OF INSCOPE PRODUCED FOR BELCHER ROLLINS BY CLOUD PUBLIC RELATIONS APRIL 2009 CONTENTS Page | | | |Executive Summary |4 | |...
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...Public Relations is Timeless Subject / Topic I. Brief Background Information Public Relations innovate over years. Its advancement can never be stopped. It will continue to improve. So is its purpose to every organization. From being an alternative and luxury, it became a vital part of every organization. All companies need Public Relations, just as a company needs its leaders. Although it has different purpose, it will always benefit the social image of the organization. Companies use PR to their advantage; to create a rapport between the company and to the public. People have different perspective, so PR practitioners can also build a good image for the company, and this image will surely be great help for the success of the company. Studying PR is an advantage, for it will help you build a better understanding about the industry and the connection between different associations. ood II. Personal Experience as related to Input PR is everywhere. In our daily lives, we are being involved in different PR practices. Most of the time, we are the receiver; the audience. It comes in different forms. We can find PR in commercials and advocacies, in newspaper and magazine, and many more. It uses several medium to reach the public. In a personal view, PR is inevitably part of our society. Every company uses PR. Public relations is an effort to influence the public. I must say that when it comes to audience, a good PR really affects the public. For an instance, during...
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...Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE I hereby declare that the work which is being presented in this report entitled “ROLE OF ADVERTISING IN FMCG SECTOR” is an authentic record of my own work carried out under the supervision of Miss. Fatima Islam. The matter embodied in this report has not been submitted by me for the award of any other degree. Dated: (Prakash Chand) Roll No. 0703270036 Department of MBA This is to certify that the above statements made by the candidate are cored to the best of my knowledge. (Head of Department) (Miss Fatima Islam) Date: Lecturer Department of MBA ACKNOWLEDGEMENT A truly independent project is a contradiction in terms. Every project involves contribution of many people. This project also ears the imprints of many people and it is a pleasure to acknowledge all of them. I take this opportunity to convey my leart filled thanks to my project...
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...compelling and relevant documents The Course Project The course project will involve you in developing an integrated marketing communications (IMC) plan for a brand of your choice. Integrating marketing communications entails identifying a brand message and then conveying that brand message through a series of touch points that are relevant to the target customer. The figure presented in the Week 1 lecture captures the steps involved in developing an IMC plan—the brand is the central concern around which the IMC plan is developed. Early in the process, we establish who the customer is, what the customer wants, where the customer is, and then we think about how we will reach the customer in the space they are in, with what message, and which media. PLEASE NOTE THIS IS NOT A MARKETING PLAN OR A BUSINESS PLAN - The IMC plan focuses on what we traditionally refer to as the Promotion P., and what we are now viewing as Communicating the Value. Select a brand that you feel passionate about - you are going to live with it for the next 2 months. You might select a brand that you can see has an obvious problem that can be helped by an IMC - for example the brand may be organic but...
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...Introduction – brief introduction with clear thesis statement Technology discussion Explain the technology the group used for the meetings. Did the technology make the process of working with the virtual team easier? Why or why not? Are there features or functionality that were missing from the technology that if present, would make it work better for the group? Project discussion (challenges, what worked, what didn’t) Explain the challenges getting started with the project. What worked well? What didn’t work well? Guidelines Based on your experience, develop a set of guidelines that you would offer to others to help ensure global project success. You should focus a larger part of your discussion on this area. I am most interested in hearing about your guidelines for project success based on your experience in the project. Conclusion – brief summary of entire paper Chris Gunderson All, Despite a couple of technical difficulties I felt like the meeting was a real success via Skype. My big takeaways were that of the five key contributors to the meeting none of us is really deeply using the "traditional" social media in our current environments. Shad and Kerry both had some intriguing suggestions in Cisco Web Social and Submittal Exchange respectively - both sound like they have a lot of value to PM. There were some definite advantages to using Facebook as a marketing or PR tool but overall it seems like security concerns and its basic...
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...3rd April Word limit: 1000 Date: 14th March 2014 Word count: 998 * Brief This assessment was commissioned to critically analyse two examples of Public Relation activities occurred in the chocolate bar industry. In a world where communication runs as the speed of the light, a good reputation plays a decisive role indeed. In fact, the company’s reputation can be considered as one of its biggest assets (Hayman, 2011). For this reason a critical analysis of PR examples, may help to pragmatically understand the effects of a good or bad use of PR activities. A good reputation not only makes a company stand out from the mass, but it also gives a competitive edge too (Samuelson et al., 2000). Furthermore, effective PR creates a positive impact on the company’s reputation by communicating and creating good connections with all the organisation’s stakeholders (Jobber, 2010). * Mars’s England Sponsorship Mars chocolate bars has been developing, around its slogan “Work - Rest - Play” created in 2008, a unique marketing strategy (Mars, 2014; Sweney, 2008). From that moment, Mars has been trying to associate itself as the chocolate bars for sport lovers and, since 2009, it is the official snack supplier of England’s football team (Mars, 2014). One of the most interesting campaign is the one called “Work, Rest and Play your Part in England”, ran in 2012. The PR aspect of this campaign, linked with the partnership promotion campaign, mainly targeted football...
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...officer:Job description Public relations (PR) is about managing reputation. This career field aims to gain understanding and support for clients as well as to influence opinion and behaviour. PR officers use all forms of media and communication to build, maintain and manage the reputation of their clients. These range from public bodies or services to businesses and voluntary organisations. They communicate key messages, often using third party endorsements, to defined target audiences in order to establish and maintain goodwill and understanding between an organisation and its public. PR officers monitor publicity and conduct research to find out the concerns and expectations of an organisation's stakeholders. They then report and explain the findings to its management. Typical work activities A PR officer often works in-house and can be found in both the private and public sectors, from the utility and media sectors to voluntary and not-for-profit organisations. Some PR officers may be based in consultancies. The role is very varied and will depend on the organisation and sector. Tasks often involve: * planning, developing and implementing PR strategies; * liaising with colleagues and key spokespeople; * liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email; * researching, writing and distributing press releases to targeted media; * collating and analysing media coverage; * writing and editing in-house...
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... |Drive and build awareness of abandon dogs through national TV spots | | |Sought Donations and volunteers to support animal shelters and breed rescue organizations. | | |2008, The company have set additional objectives besides the above mentioned : | | |Raise $1 million for the Pedigree Adoption Drive Foundation | | |Increase unaided brand awareness by 2.2% and purchase intent by 3.5% during The Pedigree Adoption Drive period. | |Tools / Media Used |TV commercials portraying the situation of abandon dogs in the country, real life stories of shelter dogs were | | |shown through national TV spots. | | |Prints were run with the same information to enhance the message. | |Descriptions/Execution |Pedigree Adoption Drive used TV commercials and Prints to build awareness of abandon dogs in 2006. With the | | |success, the same tools were used in 2007 to drive donations and adoptions. | | ...
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... 8. | Core IMC objectives | 9 | 9. | Target audience | 10 | 10. | Media campaign strategy | 10 | 11. | Schedule: 16 Week media strategy | 11 | 12. | The identified mass media (Print media, Internet Interactive media and events and sponsorship) | 12 | 13. | Fund Management | 13 | 14. | Budget | 14 | 15. | Strength and weakness of the campaign | 15 | 16. | Monitoring and evaluation phase | 16 | 17. | Conclusion and recommendation | 17 | 18. | Appendix -1 (Sample questionnaire) | 18 | 19. | Appendix – 2 (Some promotional messages) | 19 | 20. | Appendix – 3 (Images of abused animals) | 20 | 21. | Appendix – 4 (Arab Times Article confirming animal abuse in Kuwait) | 21 | 22. | Bibliography | 22 | REVITALIZING PAWS: INCREASING AWARENESS, FUNDING & ENHANCING PUBLIC PARTICIPATION I. INTRODUCTION This paper is an evaluation of the PAWS, an animal welfare organization in Kuwait. This PR and IMC report is based upon an evaluation of PAWS’ current situation; particularly taking into consideration its existing problems. Upon the identification of its major problems; I will synchronize with PAWS’ PR and senior management team and recommend to them to use the most effective IMC strategies and tools to help them overcome existing problems faced. In this regard, part of the recommendation process will include formulation of the IMC objectives, and identification of the ideal media tools...
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