Pr Overview

In: English and Literature

Submitted By cayah
Words 1362
Pages 6
An overview of PR
What is PR?
PR - the management, art & science of building & maintaining relationships between organizations & their stakeholder publics.

PR
•Public in PR is called "publics"
•It has an "S" at the end
•Segmentation
•It is cyclical

In PR, The word audience is not encouraged.
Why? because it refers to a "passive" group of people not "reactive".

PR is guided by these steps:
Step 1: There is researching and analyzing.
Step 2: There is policy & formation.
Step 3: There is programming.
Step 4: Communication
Step 5: Feedback

PR people:
•Boundary spanners
•Must be connected to both
•Organization
•Publics
•Problem Solvers *Problems are opportunities for you to make a difference

A conceptual schema for studying PR

The duties of the PR Profession
1. Responsible for assimilating & communicating information
2. Span the boundaries
3. Relate the needs & interests of publics
4. Maintain effective relationships w/ the media
5. Arrange company representative and have direct contact w/ various publics
6. Write speeches and edit publications
7. Produce & distribute films, videos & other print collaterals
8. Manage fund raising campaign & community activities
9. Develop & maintain new media

Elements of PR
1. Counseling – Giving advice to management
2. Research – Determing attitudes & behavior
3. Media Relations – Working w/ mass media to seek publicity
4. Publicity/Publication – Dissemintating planned messages
5. Employee/Member relations – Responding to concerns
6. Community Relations – Planning activities w/ a community
7. Public Affairs – Developing effective involvement in public policy
8. Government Affairs – Relating directly w/ legislatures & regulatory agencies
9. Issues Management – Identifying & addressing issues of public…...

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